Chances Of Success Are Slim But Peter Can See Something In Brain Füd | Dragons’ Den 

Philip: ...wonderful drinks, one gram of sugar per... Theo: Hang on, could one of my kids take a crate of these drinks, fill a bath and then fall in and drown? Philip: Wh...what? Well, that's highly unlik... Theo: STOP! It's a simple yes or no, could one of my kids drown in a bath full of your drinks? Philip: I, er....yes? Theo: I can't BELIEVE that you'd come in here with an unsafe product, asking for MY CHILDRENS inheritance for shares in a product that could literally drown one of my kids!

Company and business is going strong. They turned over 10 mil this year 👍🏼

Peter was unusually pleasant and kind in this one. Maybe they’d slipped a benzo in his drink

Red Bull initial marketing consisted of leaving empty cans lying around rubbish bins at concerts and festivals, it made the drink look popular, so people bought into it. After the festivals people were paid to pickup the empty cans to re-use.

Every time touker tries something the faces he pulls 🤣

In October 2019, Red Bull's legal team asked them to stop using the slogan No Monsters, No Bull on its packaging as it had already registered the No Bull slogan. However they were nice enough to allow them to continue the current production run and use up the packaging so Red Bull were not as nasty as they could have tried to be.

Somewhere, far far away on the cold lonely beaches of Scotland, is a seaweed hunter, named Rory, who drinks seaweed smoothies, that are just divine. NO SEAWEED, NO SALES, NO PROFIT!

This was a demonstration of Peter Jones showing his pull in the market, contacts and willingness to prove the rest of herd wrong. Good on him!

Peter “I want 30% of your grandmother’s pension” Jones

Whenever Peter approaches the entrepreneurs, never ceases to amaze me how tall he is.

Music department knocking it out of the park. I thought I was watching the Avengers for a moment.

"... until bigger kids started taking the cookies for free" _>PeterJones66 just entered the chat_

Watching this on the day of my masters graduation this evening, these clips helped relax me during a year of uni at home. I’m grateful 😃😃😃🙏

"that's the ad shot and done" one of the best moments for me on Dragon's Den. It seems after Peter drank all of the samples his mood and spirit was lifted... Plus he got a deal. 😂

Once every Dragon declined to make them an offer, Peter sat there with a grin on his face, knowing whatever his offer would be, they'd accept it, and to my surprise, Peter made a fair offer, unlike some dragons that are extremely greedy in his position.

Deborah “the next word out of your mouth better be a number” Meaden

Edit: *Spoiler Alert in this comment* I’ve seen Peter use this same tactic sooo many times, Step1, stay quiet let the other dragons count themselves out. Step2, Pretend to be uninterested, say something negative about the product Step3 make it seems like there’s no chance he would invest Step4 throw out an offer for wayyy more than they would have normally accept now that he has them in his grasp. And then BOOM! Got ‘em Absolute Genius! 😎

Can't believe I ate my lunch before checking youtube!

Jenny just rang and said you spelt food incorrectly " She's out".

Thanks for this , it's better than the short clips

The "market leading energy drinks" don't have 75mg of caffeine. They're 120mg minimum, and nobody buys those ones anymore. Everyone is buying drinks with 240-300mg

I have this entire channel on shuffle and on the fifth loop. This is the start of the playlist. Let's go DD. 5 time's the charm.

It’s all about giggling excitedly during negotiations, and expecting the other side to move.

Never say “would you” when you negotiate

Peter jones. The best dragon ever. What a guy.

"Looking forward to working with you", Peter is so courteous.

The deal fell through in the end due to the company deciding to go down the crowdfunding route. They raised £110k and gave up 7% of equity. Can’t find their sales for this year but they seem to still be going strong. Probably not as big as they would’ve been with Peter repping the brand though.

Just checked their website. Their tagline is: NO added s****. This is genius marketing, I don't know if Peter's behind it or not.

Finally..... a pitch that gives Tej a turn to flex-- 3:03 (i still find it hard to understand why he keeps getting side-swept for Deb or PJ, despite being the one who has the most reasonable offers @_@)

The epic Lord of the Rings style music in the background as Peter is giving his speech. lol.

The problem with a “healthy energy drink” is that is a flawed concept with a very specific target audience. The people who care about health know that eating healthy, sleeping, and drinking water is where your energy comes from and if they would for some reason want an energy kick they’d go for a green smoothie or a green tea and the people who drink red bull (either over stressed college kids who are just trying to get through the semester, or night shift workers like me who just want to stay up don’t care that it’s not healthy. Also we’re practically addicted to it so good luck getting us to kick the habit. I’ve tried every other energy drink that comes out and I may even give it a week but I always go back to Red Bull.

Apparently they declined the offer after the show, successfully kickstarted for £60,000 for 7% equity. They raised their assets to £115,000 in 2020 before decreasing to £42,885 in 2021 with liabilities of £78,000 and only £515 in cash. I guess they became part of the 90% like Tej said

Gonna have a hard time selling this here in Scotland, where "fud" means something different lmao

Enjoy your lunch, everyone! 🥪

The brain food definitely affected Peter's brain 😂 so yeah it's works😂

Fun fact they rejected the offer and managed to do a crowd funding of 100K and managed to get on board 200 new investors and are now being sold on amazon this is from an article from 2020 the most recent about the product

The incredible value of a Dragon never seems to be understood by the entrepreneurs. For a startup or a business with no real growth, Peter is worth way more than 30% even without the $50K investment.

I've got burnt pizza for lunch.

They should have had the drink in carbonated form in the cans, and non carbonated in the juice boxes.

They rejected Peters offer later, I hope they wont regret that.

Man I’m in hospital right now watching this made me smile Peter is a diamond 💎

Touker looks like Penfold from dangermouse

JUST IN TIME FOR LUNCH BABYYYY

I really like this product. I definitely think it has big potential.

Peter Jones is just an amazing dragon.

I mean sounds about Purdley's so tough one. Have a good luch guys!

Peter jones need to get eye bags congratulations guys

I was literally shouting at them when I thought they might walk away from Peter's offer

People are just arrogant. Creating a range of drinks with a simple brand has little value. You have to see the larger picture here. You aren't going to retain 90% of the shares, you effectively want this drink brand to become huge to simply have your name associated with it and move onto something next. None of the drinks in the supermarket are really sold per taste - not even with all that sugar - simply the drink availability is controlled by CocaCola and PepsiCo, and they burn serious cash promoting the somewhat average drinks... this is why most drinks fail, no matter how tasty they are or great the branding is... you need the distribution - which is the market leaders monopoly - and millions to launch.

I AM SO GLAD WITH THE OUTCOME I HOPE TO SEE THIS PRODUCT IN MY STORE OMG

The dramatic music kicked in at 11:00 minutes

13:40 "peter was so silent for so long it was either gonna go one of two ways" well yeah thats how asking somebody for money works

After this show they realised it wasn’t worth it and turn down the offer. After which they launched a crowdfunding campaign on Seedrs targeting £100k in exchange of 7% of the business, valued at £1.4m.

The problem with a new drink is that you need to advertise the crap out of the product to compete. Good luck with compeating against Redbull and other energy drinks which people use for daily consumption and drinks in the weekend. Being healthy means close to nothing if the product is boring, only nerds care about if something is super healthy, whatever super healthy means since nothing is healhy if you consume too much of it.

The deal fell through in negotiations after they show and they crowdfunded instead.

So Tej didn’t think this would be a vital supplement to his business portfolio?

Always cringe in terror whenever someone traces their 'entrepreneurship' back to when they were 'selling' snacks in school.

They should've invested, i see these everywhere from tesco to sainsbury now.

Seems that happens everywhere happened to a small kid in my school some older guy saw him selling. He told everyone then they ripped his bag open and took everything saying road tax felt sorry for him

13:17 Dang, sometimes I forget that Peter Jones is 6'7'' / 200cm!

No disrespect to the guy, but the number of people who started their first "little business" selling snacks and drinks in schools... and like real business it was always the people stealing their products that made the real profit. Though respect to them, they had a solid product and a decent model, but like half the time the dragons shied away with their lame excuses "business is competitive, some businesses fail, I can't take that risk!", "this isn't a miracle product, it's not the best thing I've ever tasted at all, consumers won't be addicted to it!". Respect to Peter for not bullshitting about it (even though he can be a bit of a shark sometimes).

After appearing on Dragons Den the entrepreneurs decided not to take Peter's offer and went with crowdfunding instead. The company is now called Füd and is doing very well.

Fud? That means something else in Scotland 😂

Plant based caffeine?🤣🤣 you mean caffeine? Caffeine is caffeine..

I find a lovely hot cup of tea works wonders and if I need energy a tad of sugar in as well .

13:42 "It was either going to go one of two ways." Er, yeah...

“That doesn’t include Brian’s energy drinks”.

Red Bull nearly gave me a heart attack💔.

Great pitch! Couldn't really fault it.

I'm on a diet so I'm having black coffee for lunch 😭😭😭

Jenny - Vitamins Tej - Restaurants Sarah - Leisure industry & DIY Deborah - Other businesses Peter - Kids’ inheritance Theo - Crafts & QVC Sara - Office space Touker - Out

Touker “My background is in contacts” Souleyman

Peter Jones is awesome. 🔥 much respect. 🗺 🌏 🌐 He's Mr Global 🌎

Bless their souls, well done Peter.

As someone who loves energy drinks but is trying to lose weight, this is perfect for me. I genuinely want to find out where I can get this in Australia.

sara is always so welcoming with a lovely smile

“Plant based caffeine” - they mean.. idk, COFFEE?

Is it just me or are these getting more and more edited word for word... ie the editors are cutting individual words now to create a narrative.

I'm confused. There is sugar free red bull.

Jenny’s just popped into the shops and taken some Brain Fud off the shelves, because she’s OUT and about

They showed their hand too much. I am convinced that if they said if he dropped to 20 after earning his money back he would have gone for it.

Red bull actually sued them but they got help from an unlikely source... Gordon Ramsey! He made a large investment in the company and changed the name.

I really thought Peter was about to declare himself out because he didn't like Pineapple and Ginger xD

So the tastes not strong enough ? Or is it flavour ? The aim being coke. Or similar flavour ?

From the looks of their website and companies house they're making alright money but Jess isn't with the company anymore.

Typical Peter. "I don't really like it and I don't think it has much chance to succeed, so I'm going to make you an offer."

I wish they'd drop the over the top, dramatic background music.

It's not just about HOW much you spend, but *HOW YOU SPEND IT* Deborah!

giga play from peter

Peter's voice sounds more drunk than high on energy drinks

I hate products where they "cutely borrow" other letters from other alphabets to make it funky or hip. Füd? Füq øff! xD

Peter oh Peter.... My hero.

why is the caption in broken english?

That's why Peter is No1

The main thing is if there’s a gap in the market, the big companies will just do It

So let us all get this right Debby. They are very good and if it was somebody else pitching this product you would have came up with a DIFFERENT conclusion much faster? Different? Two seconds later you say it does not wow you and you are out. So if someone else was pitching, you would have invested? If not then it is the same conclusion, not different

Peter is a real don!

Egg mayo sandwich, pistachios, and more snacks with strawberry ribena.

Peter was waiting for everyone to pull out then started to create a suspense so that whatever he comes up the pair thinks this is the best we have and let’s take it. Peter is a genius !

Did their business go well after that? Like Tej said, I think it has no chance