Chanel: The Biggest Fashion Brand That Supported Fascism 

And then years later, she got a TV biopic, portraying her as an ahead if her time, independent genius who lost her one true love. They just took out all the racism, greed and treason.

“Chanel” made for gold diggers by a gold digger.

“Chanel brand supported fascism” *Hugo Boss has entered the chat*

Hugo boss, Adidas, Chanel. The Nazi's definitely know how to endorse a fashion company. Best marketing agency ever.

She wouldn't have been anything without the Jewish man who helped her. What a b****. But I think ultimately but it's extremely funny that Pierre's descendants own the company. If that's not karma I don't know what is. XD

So this is what celebrities are wearing when they preach to us we aren’t woke enough 😂

so..... thank the sugar daddy?

Those 3D graphics reconstructed from photographs look incredible. Were those custom made for the video, or is there a bank with graphics like this?

How does he edit so good, make pictures like video

She was talented, but she schemed, cheated and manipulated her way to the top.

There's an amazing book about this topic which I used in my research on Chanel: Sleeping with the Enemy: Coco Chanel's Secret War by Hal Vaughan It's really impressively researched and written and a total recommendation for everyone who is interested in this topic.

Okay people, it just shocks me how all of you are suprised about this. There was NO WAY you could start a succesful business if you weren't sympathized with the german nazis. They were everywhere. They had power. I can assure you, every single company started during the war has corelation with nazis, no matter if its Disney, Ikea or Hugo Boss. Coco had no morals, she was manipulative and that's how she made her way to the top and it amazes me how she is portrayed as the elegance symbol, because in my opinion you cannot be elegant without an elegant soul.

She was a terrible person and all but how the hell did the Pierre get 90% when she created everything?

This women sounds so wicked.. I would not want to have anything to do with her.. dude make a video on the found of IKEA I hear he was a fascist too..

“Before you leave the house, look in the mirror and take one thing off.”. (for example that red armband.)

1:35 anime existed back then?

Chanel was the original Karen

1:42 is that anime in the background photo frame?

A lot of the most iconic 20th century fashion designers had Nazi sympathies/ties, she wasn't the only one. Christian Dior, Hugo Boss, Cristobal Balenciaga, including the Louis Vuitton family.

1:37 interesting painting for a French’s fashioner.

Thank god this is finally starting to be talked about. People need to also talk about how Hugo Boss made the Nazi uniforms

Hugo Boss made the Nazi Uniforms in WW2.

Why do I have a feeling that singing was not the only thing she was doing for 'extra cash' 😂

Me: I'll stop buying Chanel Also me: oh wait, my poor ass never had one 😂

1:25 "while singing on the side for some extra cash" - while using a Singer sewing machine ;-)

Now do Hugo Boss, Louis Vuitton and Balenciaga

1:40 what a beautiful painting they’re is behind her... XD

The way you pronounce Coco is triggering me.

1:30 I'm still amazed with just how subtle you put traps like this

Dude, you have amazing videos. Keep it up!

The nazis has the freshest uniforms

On the one hand: made big steps for women by releasing us from the corset and empowering us with clothing we could finally breathe in and express ourselves in. On the other hand: was a full blown fascist nazi supporter. Its pretty disheartening and disturbing to learn more about this side of her life when we're so used to hearing only good things about her.

1:39 There's an anime girl behind?

Thank you for creating this important video. People are so fixated on a freaking Chanel bag without even knowing the truth behind the brand. I wouldn’t buy one anyway because any company that thrives on making a fortune from items made of animal skin is an asshole. The info in this video just adds another reason to why I would never buy the overrated products.

Don't forget Hugo Boss. Hugo Boss was not only a Nazi himself, he also designed and the company made the Nazi uniforms.

It's amazing how they gloss over history. She sounds like a despicable human being. We were only ever told about how she was a great woman who changed the world.

1:37 I found Felix! Also, I completely, Disagree with your assessment of Coco being Anti-Semitic. Pierre Wertheimer took advantage of her lack of understanding of legal contracts to steal 90 percent of the business from her along with 90% of the dividend payments. It's complete bullshit that he got to own 90% of her business simply because French Banks didn't issue bank accounts to women. He didn't do anything for the business besides being the guarantor on paper of a business that had very little risk, to begin with. If she could have, she would have just made her own bank account instead of relying on Wertheimer. Coco did not make any anti-Semitic comments in her life. The only thing she ever did was try to "reclaim her business" (6:09) just as you said because "she wasn't helping the Nazis out of the kindness of her heart" (5:49). You paint Wertheimer as some sort of ethical genius when he was just a con man while painting out how Coco as the bad guy.

"Coco Before Chanel" ... It skipped over all most all of this. Funny how her and Edith Piaf had some similar plotlines in life....I wished they'd have explained more of why Churchill got Chanel out of trouble.

Plz make video about the recent worries of a "recession" and also maybe make a video that is a timeline of all previous recessions/depressions and what caused them + what we can learn from them, please keep up the great work!

I don't condone her spying for the Nazis of course, but calling her a gold digger takes away much of her talent and hard work. And in the end, it still feels like she got scammed.

That is why I spend my money in local stuff, thrifts stores... awful "the luxury"

"look I don't sew now I make money moves"... I'm pretty sure she had a ghost sewer 😂

It makes perfect sense that a brand loved by gold diggers was started by one of the biggest gold diggers.

it throws me off so much the way he pronounces coco

I am surprised with the current cancel culture, celebs haven't stopped wearing chanel because of a cause they supported 80 years ago

It’s not just Chanel, ladies and gentleman. It’s just business as a whole. It’s never been a completely clean playing field.

Lol love the anime trap in the back at 1:40!

1:36 is that an anime girl in the back?

What do you expect? Germany was an economic powerhouse back then (and still is today). Of course businesses would want to do business with the country. It's a no-brainer.

I just put Coco aside and don't judge her. I just hate typical businessman. They have power and money , they abuse the creator. I know that how the world happen. But businessmen are greedy leeches, steal the idea and make money out of it with little share or nothing even mention the creator name. At brief, they try to take all and kick the creator out. Coco was still lucky.

I like how COCO agreed with her adversaries to get the alias to help her reclaim her company. Another form of humility.

Love the brand nowadays, amazing documentary! Very well researched and the editing is on point!

My friend just did a project her, and there was nothing bad about her, boy is she going to be surprised.

I am shocked about this news of Chanel. I never knew.

"Hugo and I are like peas in a pod! We're both Factory Owners! We've both produced fine clothes for the Nazis, but mine were more fashionable, damm it!" - Coco Chanel

None of this was ever hidden LOL. Nice try though... Even in the movie pics about her it's shown

Let's all take a moment : Baron Hans Gunther Von Dincklage.

Man could you make a video about Andrew Carnegie?You already have about Rockefeller,and Ford.

I didn't know about this. Changes my perspective of her.

Wait till you guys hear about Hugo boss 😳😳😳

This is just like hugo.

You forgot to mention that she also passed secrets to the British and that she was actually in love with boy chapel . There is so much left out

CC could not vote, have basic legal rights, get a bank account, etc as a woman and was alone in the world, so she accepted terrible deals as there was little chance for fairness for her or any woman in early 1900s in France. The perfume was totally Coco's idea and Pierre Wetheimer wanted 75% of the profit for funding the venture. It was totally wrong of her to take advantage of the anti-semite uprising to reclaim more of her perfume business. She had a blind survivor's mentality and was not proud of some of her past behavior later in life according to one of her biographers and died in a sad and lonely state.

1:32 I see a weeb Easter egg.

My mom loves the perfumes so much and I can’t lie they aren’t bad but knowing this it changes my view on the creator

Wow- I used to admire her, had no idea about this side of the story.

Mitsubishi would be an interesting business video. They have various divisions and go back to before WWII.

Thank you for this extensive work about the real face of Gabrielle Chanel! Here in France too many people know about this part of her personnal history. When will you do the same about Simone de Beauvoir who have also been a collaborationist?

I am not surprised, this is the way of the world. This is how the elites... become elite. To get this level of success, You have to be willing to do whatever it takes.

"...1:26 while singing on the side to earn extra cash..." did you mean by 'singing' as vocal engagement or operating a 'singer' sewing machine?

Can you imagine being a janitor, for example, whose crazy parents named you *Baron Hans Gunther Von Dinklage?* I mean, that's some shit you can't even make up.

The fact thatChanel is selling in Israel like crazy tho

I never cared for this brand anyway 🤷🏾‍♀️. A lot of brands I don’t care for and never wore, I find out later on that they are problematic or created by a problematic figure. It’s like I have a sixth sense for these things 😂😂😂

She was consistent. And she loved beauty. And if you love beauty, you'd like the Nazi's since the Nazis cultivated aesthetics. Part of the appeal of Nazism is their sense of style, the Aryan art, and even in the uniforms of the soldiers.

Why hasn't anyone made a movie about this??

So, in conclusion, "Co-coa" was a gold-digging, promiscuous user with a heart made of finest flint 😁

Funny how black people idolize these brands that hate them.

i love bringing up the topic of “coco chanel supporting nazis” in conversations about what #3 was on our homework 😌

Now I know I’m not the only one that noticed the neko anime girl in the background at 1:42

1:36 there is a anime girl in the backround, your welcome

this is probably what i used to think “fascism” meant

This is really well done! Business Casual at it's finest.

Chanel used men to elevate her creativity, while women on here bad mouthing her married men to pay half of the mortgage. She’s not that attractive, it was her brain these men fell in love with. She spoke her mind and had ambitions of her own, not of her lovers. She was not a gold digger, she was an opportunist. She was a spy because she’s a survivor, she learned at a very young age how to survive with men.

1:40 are you using anime pictures because of copyright or because memes?

Regardless of everything, I find it extremely unfair that she only got 10% from HER company

Taking corporate espionage to a whole new level

I've never been one to own designer items but have always loved the creative designers. I was so surprised to learn about Chanel and wonder if people really knew the truth would they still be so quick to own a Chanel bag, shoes, etc.

Y’all are more mad about her getting money from men who consented 😭😭😭😂😂 you hate to see it

1:38 I spot a catboy in the background there. Nice stealthly best boy reference lads. This is like the Microsoft video as well. Felix was in the court room of that video

I mean, she might be a gold digger, but that Pierre guy is not any better, taking 90% of the profits is hardly fair.

No one : Not a soul : Me : Is that Felix from Rezero in painting on the wall at 1:40 . I guess she really was ahead of her time and saw the future

Do a video on LVMH and Kering please!

That's it.. I'm spilling my Chanel 5 in the toilet.

1:35 wtf is an anime portrait doing in the background?????

Hugo Boss was the designer / wartime supplier of Wehrmacht and Nazi Party uniforms, most notably the spiffy outfits of the infamous SS

You be surprised how many Americans sympathized with the nazis..... it was a different time.

1:37 Chanel was so avant-guarde she had a anime cat- girl painting hanging on her wall

I lived not so far from the social siege in Paris and when I learned that when I studied Chanel’s history at 11 yo i wanted to tag a big *ss nazi symbol on their wall but then i remembered that I was too much of a coward.

You should do a video on Ikea? Their history and how their business is structured would be a really interesting video for your channel.

Please make a video on the economy (fail economies) of former Yugoslav States