People right now are having a hard time financially and there’s a lot going on in the world. I think that if you’re going to charge $3000 for a course then yes you have to tailor to your customer. I don’t think that a $300 course can go up to 3000 by changing one word.
Thank you for the resources. Very valuable for those of us trying to get started. I hear RU-vid is penalizing some for not credible views. This is an example of one that I'd go back watch to get links, to remember the information, to get access to the other videos. So it's legit when you watch them more than once.
Fantastic advice Gillian and thanks for sharing this inspirational video. It is like when using keywords in your video's title and description if one word doesn't work replace it. For example i recently uploaded a recipe video and when doing keywords research with the vidiq app the words vegan and plant based had too much competition so I replaced it with the words dairy free because it has low competition. Love 🥰 the video and love 💞 Gillian.
Great advice, I never thought of looking at my information products in this way.....Currently, instead of offering freebie PDFs, I am doing mini training courses of maybe 2 or 3 lessons of 15 minutes or less offering the basics of my course with the information I would have put into the free PDFs; at the end of the mini training course I offer my full course without any support...Now I can add coaching with email, Facebook group and once a month online video training support as a coaching program...Thanks for the tip....Have a great day.
Interesting. I'd love to know stats for this 'changing one word idea' after it has been tested for awhile. Sounds good but I'm not sure if changing this one word would work. As we know, at a college or university level, a program is the name of the diploma or degree of study i.e.a degree in education, it takes four years to complete and can be quite expensive - while a course is one of many courses within the program (i.e. curriculum development) and will last for 3 months and is a fraction of the program cost. Keep us posted on whether this works.
Thanks for the great advice! Packaging and wording really do matter to get the most out of our offers, and I'm definitely going to use that one word more often when I can.
