No. 1 CEO: The Strategies I Used to Build 5 Billion-Dollar Companies (And How You Can Use Them)

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Throughout his tenure, Brad Jacobs has built multiple billion-dollar companies. While there is no “playbook” for growing a business, he focuses on a few factors above all else in every company he operates, and in this conversation, he reveals them all.
Shane and Jacobs discuss how to read anyone during an interview through a series of intentional questions, the exciting role of AI and technology in the future of business, and where money-making ideas hide in companies. Jacobs also shares how his training in math and music made him a better business operator, the one thing he focuses on to grow his businesses, how to spot big trends before everyone else, and the only thing a company should focus on for success.
--
00:00 - Intro
01:13 - The future of AI
03:50 - How to think rationally
05:17 - The major trend
07:26 - The research process
09:58 - On asking better questions
16:04 - On rearranging your brain
18:52 - On music, math, simplicity, and business
28:55 - Leverage, debt, and optionality
31:40 - What it takes to take contrarian bets
37:14 - Confidence and parents
46:50 - Why negative-only feedback is detrimental for employees
52:43 - Money lessons
54:42 - A deep dive on M&A (Jacobs' secret sauce to growing his companies)
01:04:20 - Questions to immediately get to know anyone
01:07:43 - On boards and board meetings
01:13:26 - On decision-making
01:20:06 - The role of capital markets
01:22:10 - The type of person you don't want to hire
01:27:45 - The best capital allocators
01:30:22 - Biggest lesson Jacobs learned from the past year
01:33:49 - On success
--
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Like the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.

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30 май 2024

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Комментарии : 186

@tkppodcast 2 месяца назад

Share your favorite part of the convo below 👇

@betweenherenthere Месяц назад

The part about his father calling him "ugly" at a young age & his remarks about personality is transformational. My grandfather used to say that to me! God rest his soul.

@alexswedenborg1856 Месяц назад

@@betweenherenthere 2 yrs that many years, 3, counseling...WOW...3 hrs a week!! OK!

@2017phattang Месяц назад

沒有我的書面赞同,所有人的侵犯破坏人权主管一定賠償金与罚款。反对会進行槍毙死刑案件。

@gamal01 Месяц назад

His leadership style and human-centric approach to talent management and development (section on appraisal).

@TheDiaryOfACEO Месяц назад

Clicked on this thinking it was DOAC 😂 couldn’t remember having this guy on

@grizzlydynamics Месяц назад

Exactly. I was thinking "wait, I know these thumbnails..."

@zensamurai6582 Месяц назад

Wow, clicked on the video just to say the same thing. Take it as a sign you are doing something right if your work gets so brazently pragerised!

@amazon1606 Месяц назад

Lol sames

@charupalia7719 Месяц назад

Yes! 😂

@laqlan Месяц назад

Is this not you?

@justicelaub9094 Месяц назад

1. Generate exceptional shareholder returns. 2. Incentivize employees for shareholder value creation. 3. Rapidly standardize and integrate acquisitions. 4. Allocate capital to the highest return opportunities. 5. Foster positive culture and relationships. 6. Be contrarian when conviction warrants it. 7. Solve complexity through simplicity and math. 8. Learn from employees at all levels. 9. Validate before providing constructive criticism. 10. Maintain profound curiosity to spot trends.

@davidirizarry6216 Месяц назад

@topgrowthexperts Месяц назад

If you liked that you will also like the book, The Outsiders by William Thorndike. Very similar set of operating principles, for long term business success. Thanks for the breakdown.

@esriarc7289 Месяц назад

thank you

@douglaschester2097 Месяц назад

This is amazing. *“How to build wealth”*

@douglaschester2097 Месяц назад

The first step to building wealth is figuring out your goaIs and risk toIerance - either on your own or with the heIp of a financiaI pIanner, and foIIowing through with an inteIIigent pIan, you wiII gain financiaI growth over the years and enjoy the benefits of managing your money.

@douglaschester2097 Месяц назад

I am fortunate I made productive decisions that changed my finances (gathered over 1M in 2years) through my financiaI planner. Got my 2nd house in Feb, and hoping to retire soon. Give this a try and attain good-returns.

@douglaschester2097 Месяц назад

For more lnfo FinanciaI-PIanner Rebecca Mart-Watson (in fuII).

@Alexandra13296 Месяц назад

l’m amazed to partake on this, lt has rekindled the fire to my goals.

@Alexandra13296 Месяц назад

deserve aII attention, good to be here

@stellargal1983 Месяц назад

I am so impressed with this gentleman. He has such a good heart. Truly a superior human being. In my home country, Romania, we use the word ‘character’ to describe a person’s personality/demeanor. Mr. Jacobs has a beautiful character. I’ll be ordering his book.

@waynewhite2314 18 дней назад

He gives me hope

@syedjameelahmed66 2 месяца назад

He looked to me as a very well-spoken gentleman with high-level business acumen and a genuinely kind human being.

@dric30 Месяц назад

😊😊

@dric30 Месяц назад

😊

@dric30 Месяц назад

😊😊😊

@chancytembo6133 Месяц назад

But what changed?

@adigullia Месяц назад

It's my first video from this channel. Hats off to the host for discovering this gem of an entrepreneur and sharing with us. Brad is remarkably honest and transparent, and is clearly gifted at what he does.

@dr.wezisunkutumd8745 Месяц назад

Very deep conversation here, greatly appreciate especially as a new CEO in the healthcare industry. I am learning alot from this single podcast conversation. I salute.

@TimTheInsideMan Месяц назад

This is brilliant. Need to listen three more times and take copious notes. 👏👏👏

@pankajrathi7476 2 месяца назад

Feedback and Group huddle part is very insightful for team building

@demetriusdupree1704 Месяц назад

Boy o boy….I came in for financial insight & the first few minutes Mr. Jacobs brought up psychology & therapy & he is absolutely right: he was able to know himself on a deeper level to be more optimal in the ever changing world we confront on our day-to-day lives. 😢😢😊

@phambiliS Месяц назад

This was absolutely crucial, vital and impactful information! Absolutely loved it!👌

@noelalbano5728 Месяц назад

Never planned to watch this interview, but it turned out to be a mini-MBA by a successful practitioner. Will definitely watch this again and take notes this time around. I am now a raging fan :)

@dustinmyers9083 2 месяца назад

Great interview, well formed questions!

@formxshape 2 месяца назад

Valuable lessons and insights. 🎉

@ErinLAnderson Месяц назад

Wow, thank you for the inspiration Mr. Jacobs!

@nicoh.1082 2 месяца назад

32:02 beautifully said

@sayuristillwater7471 Месяц назад

I found this quite informative. Thanks for creating such valuable content!

@arismichalakis4024 Месяц назад

Really amazing interview, one of the few 1 hour plus videos worth viewing till the end.

@tkppodcast Месяц назад

Thanks for watching!

@IndigoUnited 23 дня назад

Real CEO information right here 📝

@gamal01 Месяц назад

What many of us professionals have failed to realize is how much efficiency is important and what actually contributes to achieving that. It isn't merely a systems approach but also very human centric and the feedback/info you gather from that you use to develop effective systems; and the thing that makes this most achievable is transparency! The more you can see of a thing the easier it is to manage and simplify. That's one of if not his main strength/superpower. You don't achieve efficiency by creating layers and barriers, which is a very egocentric approach to leadership.

@RugilePenno-qr1nh 2 месяца назад

Thank you both very much. I enjoyed it a lot. So much interesting information and so much positive vibes.

@davideylerYT Месяц назад

Amazing. I’ve never heard of CEO speak in this manner. So much insight! The long end of the stick indeed!

@TalesOfTrillions Месяц назад

I resonate so much with the idea of being a musician in business. The ability to improvise and adapt to any note life throws at you is what sets true entrepreneurs apart.

@waynewhite2314 18 дней назад

Iv a childhood friend who is the epicenter of my music appreciation foundation. A fantastic guitarist whom I always wanted to assist with his music promotion and he hasn't gotten there becuz the collaboration didn't happen and he didn't take the opportunity risks. I can see clearly now it was never his strength and he sorta overly independent. I'm still hoping he corrects and takes off.

@nelsonxthefoodchannel3324 2 месяца назад

Great questions. I appreciate Mr. Jacob’s candor. Excellent podcast!

@ramzihaidar8928 Месяц назад

Amazing entrepreneurial progressive humble business man, excellent podcast.

@leadgenjay 2 месяца назад

This is a really insightful interview, especially the part about leveraging AI in business. Integrating AI not just in products but also in optimizing backend processes can significantly cut costs and boost efficiency.

@user-dq1kr6zc2t 2 месяца назад

Bradley Jacobs is a one of kind entrepreneur. I encourage you to read his background and professional career. Guy perfected the "roll-up" transaction and M&A model. Truly a great operator of companies and understands the entire Big Picture.

@gabrielfurlong4042 2 месяца назад

Wishing that machines develop feelings is un unreal

@mephis247 Месяц назад

Do u know of any of his books on business..he sounds like a very astute businessman.

@jay-emmarcos3312 5 дней назад

Thank you for this ibterview. It's like MBA in under two hours❤

@antikoerper256 15 дней назад

Very interesting and mind-opening, thanks

@hoochlily 2 месяца назад

What a kind soul and brilliant human being. Great interview , inspirational and profound. Thanks

@FarkhodRadzhapov Месяц назад

6:30 spotting trends gem

@RosaLei 2 месяца назад

I'm slowly digesting Brad Jacobs' new book "How to Make a Few Billion Dollars", it's NOT on Audible and my reading time is limited so I'll take a few bites of the book before I turn in, I wish I could say I'm devouring it, but no, some of the paragraphs have a high density of information on how he thinks about things, I have to ponder what he is saying for a while. He is such an interesting guy!🤑

@RosaLei Месяц назад

Update! The book is now on Audible, narrated by Brad Jacobs himself! It is such a great playbook! I love his philosophies and the way he operates; it's truly inspiring! ✨️

@1tonypeters 2 месяца назад

This guy is BRILLIANT ✊🏽✊🏽✊🏽✊🏽

@Empresskimz 2 месяца назад

I truly learned alot from Bradley Jacobs! Love the frankness. Thank you!

@blackhistoryonsteroids8196 16 дней назад

Listening is so golden

@arigutman 2 месяца назад

This is a great podcast series, thank you for sharing these stories.

@tkppodcast Месяц назад

Thanks for listening

@TruAlphaInc. Месяц назад

That story about your Dad was hilarious 😂 He reminds me of one of my best friend’s Dad who was a really big guy with an even bigger personality and deep voice and an excellent sense of humor😅..I miss him a lot. Really enjoyed listening to you, please make more content, you have a gift for speaking and explaining things and you also have great gestures! Much Love💪

@TariqJohnson Месяц назад

What an interesting and humble guy!

@oswaldocruz8883 Месяц назад

This is amazing. Thank you

@hermess.6818 Месяц назад

I love this mindset beautiful consciousness and applied wisdom. I am loading up on QXO brilliance.

@amonifinau4048 2 месяца назад

Thank you!

@user-sl2mh8bk5x Месяц назад

My virtual role model!

@davidhorak3626 2 месяца назад

thanks so much for the show guys..... great questions and very insightful answers...... im excited for QXO.

@Will-ep2pr Месяц назад

Starting trailer reminds me of the Diary of a CEO podcast

@nishanc21 Месяц назад

Such a good interview

@KevinMullaney333 2 месяца назад

That intro go more hooks than a fishing tournament 🎉

@yegoncaleb9045 Месяц назад

Analyzing how to think, never thought of that

@maungtun-ut4rw 2 месяца назад

Thank you

@sherlitasampay4513 Месяц назад

wow very much thank u sir.. u are very humble.. thank u sharing

@rajmaster6937 2 месяца назад

Good podcast

@pjs777s.8 Месяц назад

This channel is aptly named.💥

@Marko_Stanojevic Месяц назад

Brad is like Mr Wonderful just nice 😅

@TrapPhoneLoveMelodiesss Месяц назад

Underrated comment 😂😂😂

@Lee-qj4hk 2 месяца назад

A wonderful demonstration on how to use the infinite flexibility of the human mind:-)

@mohammedal-dossary3480 Месяц назад

One of the best

@RacksAG 2 месяца назад

Thank you🙏🏽

@rockstar3840 Месяц назад

Great CEO Brad Jacobs! 👍👍💯

@gregg2097 Месяц назад

its called a master mind group. napolion hill, the law of success in 15 lessons 1925

@JohnPatrickMasterclasses 2 месяца назад

Wow, so good!

@sherlitasampay4513 Месяц назад

this is very helpful to me.. how i manage how i act as a leader..

@jeffreynichols6526 2 месяца назад

If perhaps success, profit, makes its way back to every employee, I believe you will create a culture of unstoppable success. Incentivized by getting paid for adding value to the bottom line, discovering a better way with intelligence, you learn from a motivated loyal team member if you can hear

@sethf4385 2 месяца назад

Such a great fount of business knowledge & expertise. Thanks for this interview. One constructive criticism I’d like to add is why can’t we also choose people in senior management motivated by BOTH money AND providing a good service/product that’s socially and environmentally constructive at its core. He’s very old school and this mindset is what often leads to unethical corporate decision making. It can hurt human mental & physical wellbeing in the long-run. Just my two cents on this interview which was highly informative.

@sulaimanfaarah Месяц назад

Brilliant

@Blubbha 2 месяца назад

Probabilities to your initiatives with budgeting is so powerful to keep focused on the biggest levers.

@FarkhodRadzhapov Месяц назад

14:40 how to run electric meetings

@soscreativity Месяц назад

Insightful conversation shedding light on Brad Jacobs' remarkable success in building billion-dollar companies. His emphasis on key factors, from leveraging AI to honing interview techniques, offers valuable lessons for aspiring entrepreneurs. A must-watch for those eager to unlock the secrets of business growth.

@FarkhodRadzhapov Месяц назад

5:20 ai trend gem

@FarkhodRadzhapov Месяц назад

47:30 how to end meeting

@jhorkvargas8801 Месяц назад

Working working

@user-bc9ru1gn2q Месяц назад

Very compassionate man a lot to learn about how he does business it’s what’s needed in the business world today

@user-bc9ru1gn2q Месяц назад

@tkppodcast1 where to

@making_maui_smile Месяц назад

So what is his book? Not in the show notes ?! Why not

@dolcefarniente2702 2 месяца назад

I wish you asked him more about tinnitus . it is impossible to ignore high pitch tinnitus . How did he learn this? It has destroyed many lives and can be very very debilitating. I also got it because of music ( ear buds ).

@waynewhite2314 18 дней назад

U missed his lesson. You can meditate on a sound. It's an actual yoga meditation technique and in your/our case, a way of making lemonade from lemons.

@chigley55 Месяц назад

What’s Brad’s book?

@tariqjuneja Месяц назад

12:07 Importance of psychological safety.

@yvonnehyatt8353 2 месяца назад

Please study-Ethos Genesis Documentary, and Bruce Lipton Thanks ☺️

@downwithosama1 Месяц назад

This guy is pretty cool

@walknwander Месяц назад

Very good interview, enjoyed his insight.

@yvonnehyatt8353 2 месяца назад

Customer Value 😌

@PepeSi7via Месяц назад

Wasn't he talking about a debt coverage ratio?? 32:25

@mandarkadav1986 Месяц назад

Main takeaway is make messy thing unmessy with ease and have lot of money

@stainlesssteal Месяц назад

His wife and him are putting in $900 million into a company like its $900 bucks....unreal...😂😂😂

@Felipe-lb7zr 2 месяца назад

Shareholders shareholders shareholders shareholders shareholders. Thank you.

@samrapheal1828 Месяц назад

Hint: BA's diminished product quality 💩show.

@FarkhodRadzhapov Месяц назад

11:00 asking qs gem

@RyanLordOfficial Месяц назад

🔥🔥🔥🔥

@FinGloss Месяц назад

Am I missing something here ? He is talking about aquiring Convoy as a success story, but Convoy shut down operations and its not longer in business.

@wehiird Месяц назад

Yeah but did he make his millions and get out in time?!? That’s probably all he cares about, or if he made it for his shareholders….

@FinGloss Месяц назад

@@wehiird I have not done research about it yet, but seemed strange to make bankrupt company as an example...i had to check the date of this video to see if is old

@miminassara2650 Месяц назад

Looks like I need an SP&A person at my company

@stevenrussi5973 2 месяца назад

Just the opposite theories of those that built the most valuable company in the world--Apple by Steve Jobs. This is now called "financialization" where financial engineering creates a growing stock price, but decreases the actual creation of quality products and services. Jobs knew that quality and innovation would delight customers and the bottom line would take care of itself. Two books to read here would be Gelles' "The Man Who Broke Capitalism" about the financialization of GE by Jack Welch and Foroohar's "Makers and Takers, How Wall Street Destroyed Main Street." You will learn more there than this "Welchian" gibberish. Sadly, Tim Cook, not understanding what Jobs did, has been undergoing the financialization of Apple, a company built on innovation and entrepreneurial behavior.

@108u9 2 месяца назад

It says it all in the phrase he keeps repeating - for shareholders. Even in the trucking example he gave as a success story, there was no mention of the workers, the folks that were gotten rid of in the process. It was about the org chart and how he seemingly cleaned it up. The standing in circles, “oreo sandwich” etc. are all ways to forcibly lend meaning to otherwise a deadening setup that’s far removed. How outstanding psychotherapists approach their work, how great jazz musicians approach their craft is not in seeing their validation, their solo improv as techniques. The point of the validation is not to do a validation, the point of bringing in a solo isn’t just so one can do a solo. Math isn’t in the sums you do.

@samrapheal1828 Месяц назад

Hint: Boeing (absorbed by Mac Air on BA's dime) whose Comm. aircraft division accounts for 15% of BA's revenue.

@making_maui_smile Месяц назад

What is M and A?

@johnmansour7711 Месяц назад

What’s the Trend?

@wehiird Месяц назад

We’re heading into the sci-fi phase of human history

@lol-mo8db Месяц назад

"Graciously and generously exiting them" Another way of saying firing them immediately as soon as the company is merged

@mkd2674 Месяц назад

budgeting every day and rolling forecasts it'a kind of banana republic culture

@mandarkadav1986 Месяц назад

Second takeawat get big trends right

@kellya8425 Месяц назад

WATS THE #1 TREND?

@Iseeuandwatch79 Месяц назад

💯❤️‍🔥

@makena6487 Месяц назад

Wow I really thought this was DOAC. How are they so similar? Who's copying who?

@panama-canada Месяц назад

3:18 He’s right Homosapien further progress. It is the same as chat. Fight is off today. I slow down by the meet back at the cockpit. So Homo sapiens must die for evolution to continue and sharing begin.

@Alexvictor-gi6th 29 дней назад

@Dan-codes Месяц назад

Emotional AI would be terrible. Computers are nice when they're logical.

@ocofficial5481 Месяц назад

Deep

@Mohamed-vv4yt 28 дней назад

This what you call great American patriot , men like this man that us and the world need to be in power

@thebookelf2135 21 день назад

Hmmm, he is an energetic thinker and charismatic. I looked at his philosophy, "value for shareholders..." okay, but, but, what about value for employees? There is, first a business concept, then capital and frankly these go Nowhere without employees. Starting with the janitor, mechanic and assistant on up. When someone has a billion, there has to be systematic wage theft. We have a cultural delusion that workers must sacrifice for shareholders. A paradigm change is desirable.