In this episode of The Briefing - Get Marketing and Sales in Minutes, I delve into the strategic choices Chinese brands face when entering the North American e-commerce market. With insights from Joachim at Aspiration Marketing, I explore the pros and cons of three main paths: leveraging Amazon’s vast market share, tapping into Timu’s low-price appeal, or building an independent website for full control. Each option presents unique challenges and opportunities, from Amazon's fees and lack of customer data access to Timu's competitive pricing model and the demanding task of creating a standalone online presence. I also discuss a hybrid approach, combining platform benefits with the autonomy of a personal website. Tune in to discover which strategy might best suit your brand's journey to North American success.
13 окт 2024
