(26 Feb 2013)
Shenzhen - 26 February 2013
AP Television News
1. Close of a sapphire and diamond necklace on display (60,300 US dollars)
2. Close of sapphire rings (93,000 US dollars on screen left and 29,700 US dollars on screen right)
3. Emerald necklace (1,296,600 US dollars)
4. Wide of a collection of jewellery on display
5. Buyers looking at jewellery
6. Wide of fair with buyers looking at jewellery
7. Wide of Henri Istanboulian, owner of Zorab Creations
8. Close of jewels in display window
9. SOUNDBITE (English) Henri Istanboulian, Owner of Zorab Creations :
"Everybody is in a positive mood, in a positive way. That's why I feel that 2013 is, we are changing a new phase and we are coming with a new phase, which is good, which is promising."
10. Ruby rings on display, pull focus
11. SOUNDBITE (English) Henri Istanboulian, Owner of Zorab Creations :
"I think it is one of the best markets to be in today, China. Because first of all, as a population, if you think of China, it is a huge, huge market, which is the other half of the world. Second, they are into upper level into the designing, into fashion, they are so up-to-date it's unbelievable."
12. Diamond ring (5,000 US dollars), pull focus
13. Buyers looking at pearl necklaces
14. Close of pearl necklaces on display
15. Pearl necklaces, tilt up to buyers
16. Rings (both worth 4,600 US dollars), pull focus
17. Wide of jewellery on display
18. Diamond necklace (7,600 US dollars)
19. Wide of general manager of Dame Bijoux Mavis Poon showing jewellery
20. Poon, pan to jewellery
21. SOUNDBITE (Mandarin) Mavis Poon, General manager of Dame Bijoux:
"Last year, it took our clients longer time to consider (buying our products). They would slow down their pace to open up a new retail shop, which affected our business. However, in general, our turnover is still increasing, but slower than that of before."
22. Various of rings on display
23. Pan from buyer from Belgium Stefan Leemans, pan to necklace
24. SOUNDBITE (English) Stefan Leemans, Buyer from Belgium:
"2013. Well, last year was not too bad first, so we I hope we can do better even this year. We'll see how the Chinese chapter wil come into that. It will take few months of course to get a good feeling but we'll see, we have good hopes for that."
25. Buyers looking at agate
26. Wide of stand selling agate
27. Close of agate on display
28. Wide of of opal jewellery
29. Close of a opal bracelet (90,000 US dollars)
30. Opal brooch (40,000 US dollars), pull focus
31. Opal jewellery on display
32. Set up of chairman of GemSong Peter Vajda
33. Close up of gem necklace
34. SOUNDBITE (English) Peter Vajda, Chairman of GemSong:
"The Chinese people are just learning about coloured stones. The more they learn about coloured stones, the faster they purchase once they have a confidence and a trust in how to acquire and what to acquire, at what price."
35. Various of turquoise bracelets on display
36. SOUNDBITE (English) Peter Vajda, Chairman of GemSong:
"The taste of the Chinese is very interesting. While they are very comfortable with jade and know jade quite well, again, they are just learning about other gemstones. But, there are gemstones, that are historically part of the Chinese culture. For instance, in Buddhism, it's primarily amber, coral and turquoise."
37. Various of jewellery fair
LEAD IN
The high end jewellery market in China appears to be picking up after last year's slowdown.
STORYLINE
Sapphires, emeralds, rubies and diamonds twinkle and shine at the 11th edition of the China International Gold, Jewellery & Gem Fair in Shenzhen.
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