Choosing the Right CDP: Tips for Tailoring Customer Data Platforms to Your Needs 

16:00 - 16:30 | CUSTOMER DATA & PRIVACY THEATRE
CHOOSING THE RIGHT CDP: TIPS FOR TAILORING CUSTOMER DATA PLATFORMS TO YOUR NEEDS
WEDNESDAY 20 SEPTEMBER 2023
SPEAKER: NISHANT DIXIT
Explore Customer Data Platforms (CDPs) from their fundamental principles to the evolution of batch CDPs and the shift towards real-time capabilities. Understand the various CDP types, each offering unique features and benefits. Delve into the advantages and disadvantages of real-time versus batch CDPs. Conclude with expert tips to help you choose the right CDP for your specific business needs, ensuring a seamless customer data management strategy.