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Choosing the RIGHT Keywords for Google Ads in 2023

Aaron Young | Google Ads | Define Digital Academy

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This is how you complete Keyword Research for Google Ads in 2023. Due to changes to Google Ads keyword match types you DO NOT now need to spend hours completing keyword research 😄
👉 Be prepared for all of the new changes that are coming to Google Ads with my "The Future of Google Ads" training: www.definedigi...
#googleads #digitalmarketing #aiinmarketing

Опубликовано:

5 сен 2024

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Комментарии : 64

@elioks 10 месяцев назад

Beware of the chat advertising coming in a few years! Aaron, this kind of advanced videos are your best ones. Your subs are not only newbies, we are some experienced media buyers around here too!

@CarlTeague 6 месяцев назад

It is after watching this video now that I decided that I would want to share my perspective. To sum it all up- it was fun but water down a bit at certain points. The advice was good, and I followed it: we got rid of junk food and preferred eating fruits and vegetables.

@GeraldineGlover-gl2py 6 месяцев назад

Every once in a while I had fun, but mostly I got bored and found myself drifting off. I enjoy this kind of video personally, I am positive that others would enjoy it too.

@SophiaSoto-ur6hv 6 месяцев назад

I have to say that there were some funny side events sometimes, but a lot of times I felt bored and didn't know what to do because there was not much happening that would caught my attention. For movie you made, it is just my own preference that other folks may like it or not.

@ToddNichols-hr4fb 6 месяцев назад

Everything is clear. Brief and clear. No water. Thank you)

@AshlynnThompson-qv4xc 6 месяцев назад

I would give it thumbs up, if I were filming this I had to think that I was a little bit raised up when I heard some of the tips the designer was giving me. They were mostly things I already had known.Still not bad.

@chapstyleusa476 3 месяца назад

Thank you for the video! Should the negative keyword be marked as broad or exact match?

@CathleenMcdonald-ss1ky 6 месяцев назад

On this one I have a combo of feelings. The actions and video editting were seen well but it became boring after a while. Could sound more eye or ear-catching to newcomers.

@user-yo4yf7yn8t 9 месяцев назад

I would like to ask you something. You put in a Search campaign a keyword and you also put the same keyword in a PMax. Which campaign will "win" the auction?Which ad will appear: search or pmax? Pmax goes above a Search campaign? Can you have both campaign?

@felipejundi 4 месяца назад

Were you using broad or exact match? Which one would you recommend for a low and high budget campaigns?

@zoeywillems 9 месяцев назад

Aaron you're a legend!! Thanks so much!

@AaronYoungGoogleAds 9 месяцев назад

THANKYOU

@KeywordResearchSimplified 12 дней назад

*This video is super helpful!*

@MedaGuthrie 6 месяцев назад

This video can considered as quite interesting, he was right in many points. I find however that the voice was dull, but it had some great bits. Do subscribe their channel for their next releases.

@ChristopherMcCormicke 7 месяцев назад

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

@AaronYoungGoogleAds 7 месяцев назад

You are welcome!

@pridemechanical815 11 месяцев назад

Using phrase match on the initial keyword you put in to the keyword planner we'll be sufficient to cover additional keywords that are being discovered by keyword planner. So the keyword planner is unnecessary. This is especially the case now since Google has changed its definition to a much broader coverage for phrase match.

@magicklove 10 месяцев назад

❤

@English_News_Bangladesh 9 месяцев назад

phase match and exact match type keyword is best for all business.

@ChrisPatrick 11 месяцев назад

Hey, I was really hoping for some actionable steps on Google Ads. Your video seemed more like a tease for your paid services. Got anything that's actually going to help me out here?

@seopro4517 10 месяцев назад

yeah, i have the same thoughts

@CalebSeah 11 месяцев назад

what's the bid limit you set for the campaign? Out of 6-7 keywords per campaign, you've one of the shortest phrase as exact match and the rest as broad match? Do you have negative keywords to prevent cannibalizations across google campaign? Wouldn't you be bidding a lot higher price for a broad match that's not qualified if you put all in same adgroup with same bid strategy ?

@strange-universe 10 месяцев назад

let's say I sell rocks, and have a campaign or ad group for red rocks and another for blue rocks. Those then are a negative vs each other. We want visitors to see the appropriate ad, and reach the proper landing page. And yes, [rocks] vs "decorative blue rocks for gardens" (exact vs phrase here)

@strange-universe 10 месяцев назад

ok, thinking about campaign/ad group structures currently: if one sold rocks - blue rocks, red rocks, and green rocks, would those be better in one campaign with 3 ad groups? or 3 separate campaigns with 1 ad group?

@MettewWilliams 9 месяцев назад

Aaron - I really enjoyed your content, keep up the good work! you are the best, always very informative and teach something new

@user-ro7nw6ib1u 9 месяцев назад

Your video helped my own business thank you!

@LavinaGoyalDigitalMarketing 3 месяца назад

great video..

@TheBry101 11 месяцев назад

do you recommend using a search budget setting on this approach?

@bassamkanaan5718 11 месяцев назад

hey Aaron, love the content. I own a boutique gym and I currently am running a search ad for it. which seems to be up and down when it comes to generating leads on my website. Would you recommend separating the keywords about gym near me etc from keywords such as boxing, weight loss, fitness etc?

@English_News_Bangladesh 9 месяцев назад

I want to help you with keyword research.

@homeservicelegends 11 месяцев назад

Hi Aaron, once you have performed a sweep of your low performing headlines and descriptions and exchanged them for new variants, how soon after that should you consider another sweep and replacement? Sometimes I change out low performing headlines and wonder if they have had enough exposure?

@smilingsquare5222 11 месяцев назад

I have same question. I am wondering how to improve the headlines.

@homeservicelegends 11 месяцев назад

In addition to this I have noticed that some new swapped headlines will say low performance only a few hours after adding them? Do I interpret this as a low performing headline or can these headlines improve with time and more testing?

@strange-universe 10 месяцев назад

take a look at this: we have noticed that the 2 descriptions Google is showing by a large margin are the 2 with the most characters. This is true for all 104 ads we currently have running. So, that has us scrambling to figure out exactly what we we want to be shown and make sure they are the 2 longest ads. Mitch, we also have headlines that it has not shown. They is no sense in how it determines best combinations if it doesn't use the headlines. My confidence in AI is dwindling, mostly because I believe it was given some faulty parameters.

@DimmyV 7 месяцев назад

Im going to sound like a noob but how do you get the monthly search graphic, it currently shows as a a number but I would love to see the graph. Thanks

@NigelOBrien 7 месяцев назад

Thanks for the video!)

@Giovanni.digital 7 месяцев назад

For some reason it doesn't show the keywords when I download as cvs or when I download it as a Spreadsheet. Any ideas?

@AlastairHunter-oj5mc 6 месяцев назад

I feel both good and bad about saying this. The screenplay and the editing was good but the topic became redundant by the end of the movie. As starters might be drawn by this.

@SANNA-17 9 месяцев назад

Terimakasih infonya

@arpitshrmah 11 месяцев назад

Hey, what do you think about keyword research using ahrefs?

@English_News_Bangladesh 9 месяцев назад

Google ads for google keyword Planner best.

@tinkerjefe 11 месяцев назад

Great video as usual.

@sebastianmauricio6884 11 месяцев назад

Great video !

@itgutgi4580 9 месяцев назад

you are Exellent

@smilingsquare5222 11 месяцев назад

Which one is better strategy 1> Keeping long broad match keywords and Exact match keywords in separate ad groups (This way we can create better ad copies with keywords insertion) 2> Keeping long broad keywords and short exact match keywords would be difficult to manage in ad copies.

@English_News_Bangladesh 9 месяцев назад

phase match and exact match type keyword is best for all business.

@innocentgaurav82 11 месяцев назад

Wonderful Aaron

@asimnaseem6444 11 месяцев назад

I runs google ads from last 2 weeks i spent more then 160$ But i did not get any sales Can you pls help to me

@English_News_Bangladesh 9 месяцев назад

I can help you...if you want.

@ayshash786 11 месяцев назад

How to solve limited by budget

@pridemechanical815 11 месяцев назад

Of course Google wants you to increase your budget. It has very expensive and lavish office buildings to pay for as well as top-notch attorneys who defend its monopolistic practices.

@AlphaTurtle 11 месяцев назад

@@rashadkee what do DKI and DTR mean?

@hasshambutt9367 11 месяцев назад

@@AlphaTurtle Dynamic keyword insetion & Dynamic Text Replacement

@AlphaTurtle 11 месяцев назад

@@hasshambutt9367 i know about DKI in the ads, but what about DTR on the landing page? How does one do that?

@JillRobertson-nn8hw 6 месяцев назад

With this one, I am not very sure. The editing and the camera skills were good but the story became boring after a little while. It could intrigue even the beginners.

@KathlynInnes 6 месяцев назад

This video was just average to me. The general vibe of the movie I really enjoyed. However, there were also long or reiterating parts of it that I wish were improved.

@HallieButler-hl3re 6 месяцев назад

I do admit that the video was good, but as a viewer myself, I never had even the slightest interest in its content and context. My stay there was far from magnificent; there were no outstanding features that I wished to share.

@FrancescoFarias-ps3su 6 месяцев назад

This RU-vid clip was so boring that I couldn’t even call it a video. Got the information I needed but the material was clearly given just for knowledge and so it didn’t excite or hold my interest along the way.

@MariaChristiansen-nl1wj 6 месяцев назад

In the context of this particular RU-vid video, in my humble opinion, it was just average. Got the info that I was looking for but was no thrill as not much to keep my interest.

@rusnoyam2526 7 месяцев назад

Terrible! All about everything. nothing to the point

@RyanBishop-iz4de 6 месяцев назад

I feel both good and bad about saying this. The screenplay and the editing was good but the topic became redundant by the end of the movie. As starters might be drawn by this.

@ShantelleRobertson 6 месяцев назад

With this one, I am not very sure. The editing and the camera skills were good but the story became boring after a little while. It could intrigue even the beginners.