Clever Japanese Packaging We Love! 

They also have braille on alcohol cans to ensure blind people dont mistake it for soda. How thoughtful.

The first time I ate onigiri in a train station I thought who the hell invented this packaging (I made a mess). After eating a few times I thought who the hell invented this packaging It's BRILLIANT...

Japan is like the unboxing heaven.

Ohhhh... That's why my toothpicks have those indents... I just thought it was a fancy grip 😅

When Simon gives Martina an ice cream bite and he says "here you go my love". So cute man. It's the little things, as we've learnt from the packaging as well

I love how self aware they are. Like, they know packaging might not be the most awesome vid, but hey they love it so they're gonna share it. Also they really underestimate how much we agree, cus we (I) too love packaging 😂

I've been living in Japan since I was born for 20+ yrs and never paid attention to the packaging here! I was gonna live the rest of my life without knowing how to make a stand for a toothpick if I didn't watch this video! Thank you Simon and Martina!

“here you go my love” *hands over absolutely one* 😂

now this is the content i subscribed for.

We really love the innovative packaging in Japan, and wanted to share it with you, because we're nerds and easily excited by average, everyday things :D

When Simon said that dry paper should be a thing of the past I immediately thought "well, the three shell system should be here any time now"

"Fix your brakes you're gonna die." I love you guys so much. I've been watching your videos for a year now and I'm so happy that I discovered you two. You guys are my second fav couples on youtube (next too JennaMarbles and Julien). ❤❤❤❤❤

Martina: Fix your brakes your going to die *worried* Simon: *happy shock* Two doggies~ I can finish by the ??? doggies Sooo adorable XD

Issue is that in the US we do not recycle well unlike Japan that is very oriented about their waste. For example that noodle package has so much plastic that normally ends up in a landfill here in the US.

I looove Japanese packaging! Everything is so brilliant and clever. One of my favourites (which isn't really a packaging but extremely thoughtful) is the umbrella stand that wraps your umbrella in plastic to prevent the building floor you're about to enter from getting wet. HOW?!

I always longed to experience what you both show through these videos since middle school, and I just find it so amazing how I am here now in Japan studying abroad, watching your videos as I eat a Family Mart onigiri. Life is good! Keep it up guys :) you're still a ray of sunshine for me everyday!

This video BLOWS MY MIND!!! OMG thank you thank you for making it. A lot of time people miss those little details that create a total unique and different experience. Shout out to those who spend time to even think about those amazing features in packaging and Shout out to MARTINA and SIMON for such an AMAZING video. LOVE YOU GUYS SO SO MUCH

The toothpick thing ALWAYS amazes me! Some people don't believe me when I tell them that it's meant to be a little stand but it's true and it's incrediblllllle.

So I lived in Europe and moved to Japan so I send some food to my all my classmates and friends and they was impressed by the packaging 😂😂

This is the kind of stuff that I love. It’s the little things that matter.

It's interesting how many people around the world wonder how do the Japanese do it so well. We in the west attribute it to smartness, some economy, and whole bunch of reasons. Ultimately it boils down to empathy. When people think about others, they come up with neat ideas. It shows as love, as innovation, as beauty, as awareness, and many other things. But it all starts with thinking about others.

your videos have been getting me through uni exams for the past three years and my a-levels before that. Thanks for being a constant source of distraction and happy feels, and inspiration :) hope you guys are well x

I’m so lucky that I live in Japan permanently now. Even though I like travelling, I will always go back to this country. The thoughtful packagings alone is reason enough. 😁❤️

I'm from Indonesia, we have those toothpicks, but I didn't know that trick!!!

First off, I LOVED THIS VIDEO SO MUCH!!!!!! The music, city life, the packaging, audio, Spudgy, Meemers, everything. I love milk SO MUCH but the gag is that I’m lactose intolerant and it started showing up WAY more as I got older, so now I just take dairy pills when I want dairy (and I love dairy products SO MUCH). Also, I HIGHLY RECOMMEND y’all to watch this video with headphones. Sending my love all the way from Texas. P.S. this video has made me want to go to Japan MUCH MORE. THANK YOU SO MUCH SIMON & MARTINA!!!!!!!!!!!❤️❤️❤️❤️❤️

this is amazing. everything you guys do is amazing. I overdid it at school today so im sitting in bed sad and in pain but your videos are basically percocet

So much plastic... :C

Gahh i always love re-watching videos like this, you guys get so enthusiastic about the little things and its so cute!!!!!

Oh my gosh! I LOVE this video! I totally geek out over good packaging! So fun!!

I need to try that frozen skittle thing 😂

Omg you guys have saved me so much future pain with onigiri packaging!! Last time I was in Japan, I thought you were supposed to tear steps 2 & 3, like how you tear step 1, and my nori would always break. Watching Martina simply pull them out made my jaw drop. You're absolute life savers!!

Lol foreignners getting excited over little stuff is the best! luv it 😂😚

The onigiri wrapping is brilliant. The Japanese convenience stores in general are amazing! You can't get more convenient than that. 👌 I never knew that about the Japanese tooth pick design! Always thought it's just a pretty decoration. Mind blown! 🔥

5:59 i automatically knew what simon saw. haha

I love these ‘nerd’ videos, seriously. Because it’s the little things like that no one thinks to tell you about living in other countries. Scenery, traffic, cash vs card money, yeah yeah I get it. But this? This makes me feel like I could totally live abroad with this awesome nerd knowledge! 😍❤️

I always find it adorable that Simon will call Martina "My Love". So romantic!!!!

Opening the Onigiri is always a gamble for me, if you fail step 1, then it's all over!

When I was in Japan a couple weeks ago, I too was blown away by the ingeniousness of the packaging (along with nearly everything else I experienced) . Japan. Is. Awesome.

I seriously love the attention to small details, in both your videos and the things you make videos about!! 😍

I am a fan for videos like these! I love seeing small details like this. Can I just say that your little town/community looks adorable and perfect. It just looks peaceful!

I love how creative and cute these little ideas are. It's exactly how I see you two and your channel! 😊 Thanks a bunch for making our lives so much more fun Simon and Martina!

I adore those packages for bento boxes where you pull the string and your meal is *INSTANTLY HEATED*

I am so glad I found you guys. I freaking love these videos.

I love those type of videos so much , taking about those small things that make the country really great

These inventions are really clever! I mean, I am sad because of all the plastic being used in single-use packaging, but the attention to details is amazing!

Even though my internet quota almost out don't care just watch your videos 😎😎😎

Thank you so much Martina. I am in Kyoto now and made sure I bought an onigiri so I could try opening it the way it was designed. I tried to open it myself but stuffed it up, I had to have your vid going, instructing me as I tried again! Love your vids guys. I also went looking for an ekiben but ended up with a full bento for my Shinkansen ride from Tokyo.

I learned so many new things from this video! Japanese people are so smart and pay so much attention to detail. I love it!

PS, this video is more about the thoughtfulness of Japanese Design, rather than packaging (imho, although yes, all of the things showcased were packaged goods). There's an entire NHK:WORLD Video (english) series on their website called "Design Talks", I think everyone who is still interested in the history/culture/philosophy of Japanese design/aesthetic should take a peep!

My favorite thing is Muji nail clippers, they have a translucent cover that keeps your nails from flying everywhere! After you're done, you can take it off and throw your clippings away.

Always appreciating the little things.. Love you guys

I LOVE this nerdy video, because I also love Japanese packaging (as well as their recycling system). These are just a couple of reasons why I wanna live there soooooo baaaaaad.

I know I said it the other day, but I really do appreciate how you guys take the day to day and turn it into something special and whimsical and magical. Thanks for sharing your awesome way of seeing the world 💕

I was actually way too excited about this video because honestly smart packaging is just my best friend. The built in strainer that you guys showed in the clip was by far the smartest thing I've seen in a while. I will say, you guys do have to come back North America a bit more because we have gotten some of these things. The extending straw is on some juice boxes (but only some) and I've seen the breakable toothpick before. Didn't know what the ridges were about but it has existed. The noodle container - I would love if more foods did that. Right now I've only seen them for prepackages salads and they are pricey and awkward to use. and that spout for the soy milk! So smart!

LOVED THIS VIDEO AHHHH! I thought all of these things when I was living in Japan for 4 years. Their packaging is absolutely brilliant

Simon's distraction by the doggies is SO ME!! LMAO!

Other than a total adoration of your videos, MARTINA’s nails give me lifffffeeee!!! (They always do but, I felt like commenting)

I've seen that kind of toothpick, here, for I don't know... A looooooong time as I remember... And I just find out the proper way to use that! My mind is literally blowing....

This is awesomely original topic. We all know Japanese packaging is second to none. And you made a wonderful video about it. Too awesome.

I totally agree that japanese packaging is genius but the downside is that they produce soo much wasted plastic!

I don't know how to tell you this Martina but the US has those straws for milk boxes. milk boxes themselves just aren't very popular - most houses buy a gallon or half gallon jug or carton. but they do sell the boxes... mostly in packs of six intended for kids lunch boxes...

I have been wanting to suggest a video on Japan' reciclying/garbage system and rules, because thats like the thing I miss the most about living there, I miss it everyday. But I always thought it was too nerdy for a video. Now that you guys made a video about smart packaging, I'm gonna suggest the garbage one AND a second part for this one if you find any more cool packages and containers. You just talked about hobbies and passion in the podcasts, well im passionate about Japan's zero waste policy haha. Wonderful video you guys, thank you

I love everything nerdy about u guys! And everything u post

RIP Spudgy. You were such a good boy

It is amazing! the toothpick blew my mind ^^ I'd like to hear more about the recycling system in Japan and if they also have very smart ways to promote ecology in general and how people care about it. That would be interesting a video on that subject! =) you know, just to keep it nerdy lol.

That onigiri packaging has always been my absolute favourite every time I visit Japan, how could they even thought of that complicated architecture of packaging to keep the crispy nori yet soft rice... ugh why are you so amazing Japan 🇯🇵 👏

Ahhhh I never thought I would find people that appreciate all these little things in life as well :)))

I study food packaging at uni in Australia so this nerdy vid was AMAZING

Love this episode so much

I really love that they take a lot of care to make sure things get recycled. Wish every place was like that

I need more of this! Coolest thing ever!!

Love this guy's energy.

Early! Yay! I don’t really comment but just want to let you guys know that i’ve been here for like, 4 years, and y’all have been a good source of entertainment and inspiration☺️✨

Also, NOTIFICATION SQUAD! What's your favourite thing to eat when drinking milk? We've had serious milk hankerings lately :D

I’ve been lucky enough to live in areas that are close to legit Japanese grocery stores. They have the onigiri packaged like what you showed. It took me so many times to figure out how to open them correctly!!! I would have loved to have this as a guide haha. I super duper love all of the packaging stuff. I don’t think it’s nerdy. My boyfriend and I both used to be line cooks and we’re into plates. If we go out to eat and we like the plates our food is served on we always pick them up to see if there is a brand on the bottom lol. Then we price them!! I wish we could do this kind of stuff in the US. Recycling here is kind of a joke, and we don’t do anything right :(. I can barely get my roommates to rinse out the glass jars for pasta sauce before the toss them in our ‘recycling’ bin. Thanks for the video, I enjoyed it!

You guys are my heroes!

There are some very old and traditional (or conservative) people in the industry who only care about using the least amount of money for the packaging of their products. This correlates into very often, a confusing and unpleasant experience, trying to open product's packaging which should be QUCK and EASY to unravel and use. A shared Japanese design philosophy starts from trying to be mindful of the product from start to end, without cutting any corners, with also thoughtful consideration which is emphasized so that the experience from purchase until the disposal of the product. With an emphasis in trying to streamline production and optimize maximum potential, the result is thoughtful and sometimes fun and enjoyable products (from 'beginning to end'). Please adopt this philisophy World. Don't cut corners. Stop being so fucking capitalist for the sake of greed. Think of the people (who use the products) so prosperity and innovation will come about from it.

Meh, too much one-time use plastics. Even with a good recycling system, some plastics will always get lost. But what makes these packages especially viable for Japan and not for other countries is because they have great recycling system. It's probably the main reason these kinds of technology don't really exist much in other countries. It'd be a very bad idea to implement these packagings when littering is already a big problem.

I actually really loved this video and enjoyed it a lot! I think it makes the product a lot more appealing haha

I'm watching it for the second time...My way to happy watching packagings from Japan ;)

I NEVER KNEW ABOUT THAT TOOTHPICK trick!!!!! I THOUGHT THEY WERE CHEAPSKATE ABOUT THE OTHER SIDE THATS NOT POINTY BUT WOW xd

Ok I admit it, that toothpick thing kinda blew my mind haha

I already use all of these but simon and martina never fail to make the video exciting nonetheless. I enjoyed every single minute of it

I've been re-watching A LOT of your old videos lately and OMG when I saw Spudgy I just screeched I miss him so much he was the goodest boi and I love him.

I care for my special needs brother five days out of the week. It's quite draining and I've been feeling really suicidal lately. My mom's going to be out if town for 3 months so I'm going to be taking care of him non-stop. This video cheered me up. Thank you guys for posting with your positive attitudes.

I have nothing to say about packaging. I came here to talk dogs. I love Spudgy, I love how he's a grumpy old man, I love his excitement, love everything. I have an INCREDIBLY old dog who's back legs have been paralyzed for several months after an injury, she's even got a handmade wheelchair thanks to RU-vid, a few bucks, and some spare time. And tonight? TONIGHT SHE STOOD! She took a drink of water on her own. No butt sling, no wheelchair, no nothing. She held herself up to drink some water. She didn't walk there herself and I had to walk her back, but she freaking STOOD!! Love you guys, love your energy and your joy, just wanted to spread some of mine. Bisous!

So fascinating! I like watching videos like this 😊

"Fix your breaks your gonna DIE!" Always makes me giggle.

LOVE YOU GUYS

The sheer amount of packaging for everything you buy left me a bit disappointed in Japan. After a year I stopped trying to tell them that no, i don't need a plastic bag for my hot meal and a different one for my soda, I don't need the chopsticks, I don't want cookies and apples and snacks singularly wrapped in plastic inside the package... And working at a supermarket only made it worse. There doesn't seem to be a real recycling culture here, it feels like it's more a fear of what the neighbours might think than any real effort for sustainability. Still like the genius of the onigiri wrap though!

i love your videos and i love japan! will definitely be visiting japan next summer for the second time!

In a video all about cool packaging, Martina’s watermelon nails are everything.

I had to pause to make this comment before i forget. Martina you are looking GOOOOD! your work outs are really paying off! Your facial shape looks alot more defined and pretty

WOW, THAT ONIGIRI PACKAGING IS BRILLIANT!! 💖🍙 It’s also amazing that the plastic is recycled as well!! 💚

My husband and I were blown away by the gum packets in Japan. Not only was the gum abundantly fruity and aromatic, but it unwrapped itself as we took a piece from the package, leaving only a slim paper shield where we held it with our fingers, and exposing the gum to be easily eaten. We were amazed and sort of mad that a country could get something so simple as gum, so right.

This is my favorite video from you guys. Please make more packaging videos!!!!

"Ready for the asmer" love it ❤️

Clicked on this video within 5 seconds upon seeing it! So happy to see a new video~~

I love how they think about everything 😩❤️❤️❤️

Man it’s been a while since I’ve seen this, but I would love an updated version of this of other great packaging in Japan. I find this so fascinating for some reason 😻😻