Coach Prime: He’s Not Only SWAC - So Is His Family 

Deion is a marketing genius. He’s turned the ASU coach’s diss into a slogan that he can use in recruiting…

I'm a California kid who's family is from the south, who played D1 Basketball in Cali and beyond. I just can't get enough of JSU content.

He's about more than football. Swac whatever. He's about helping these young men out to persevere, whether it's in the league or life. Coach wants nothing but the best for these young men

Im glad prime is allowing us inside. Thxs

That's how you use those who meant you harm own words against them

Straight facts. Hater spoke too soon saying Prime Time isn't SWAC. Come on man.

Watching JSU videos is like waiting on the daily soaps😁 can't wait for the next episode.

I love how the team is so well taken care of! Is there a booster squad in place? It looks like there’s a booster squad. If so, they’re doing a phenomenal job taking care of the team! A hot breakfast before leaving out. Plenty of Gatorade and other snacks / refreshments. Everyone is dressed in identical suits. Everyone looks clean and professional. I love it!

I'm an indigenous man from NZ with a 21 yo and an 18 yo son. I love the example Coach Primetime sets for all fathers trying to keep it real!

What a DIFFERENCE A FATHER with Leadership makes...‼️ Blessings Mr Deon 💪🏾

Look at lil' TJ, he's really growing up🥰

Bucket list: meet Coach Prime

I've always liked Prime and my grand baby is a cheerleader for his football team so I can't help but to be down with him and Gabby has a great team to cheer for

It's funny how Shadeur knew TJ's tags on the suit needed to come off. He was taught by his dad the attention to detail😊

You dont have to prove nothing to NO ONE ESP THE ENEMY. You will here a billionaire boast about their money. You will never hear Jay/Bey boast about their success. You will never hear Brady say his the greatest! They dont have to, their work and talent speaks for itself. We love The Sanders Family and they are more than SWAC!1

He has all of kids in 1 place . I think he’s going to see it thru .

I have no connection to JSU. But I’d love to attend one of their 🏈 games because of Coach Prime. He is teaching these players to be great contributing members of society.

Deion's just a good dude!!

Coach Prime good MS good good people. He surrounded around good folks.

Just a little tickled at 3:17 😂. Baby boy moved like he was on the field!

Who else peeped how Shilo kept it moving on ol girl at the end lol??? She thought she was getting a hug and attention he shook his like “bye” 🤣🤣

Deion is amazing. What he's done at JSU has been totally selfless and it's lifted up so many lives. I've always been a fan of Deion the athlete since he played at FSU. But now I'm a fan of Deion the human. He inspires me to do better.

I thought the background music would have been Sly Stone’s “Family Affair,” The Ojay’s “Family Reunion,” or Crosby, Stills, and Nash’s “Teach Your Children Well.”

I love this type of content 🙌🏾 love the sanders family!!!

PRIMETIME: Best player and will go down in history as the best coach ever and before some of you people start attacking me this is just what I believe.

10-15-22 Thank You Deion Sanders You more than earned your SouthWestern Athletic Conference -Crown.

Even lil Nephew Tj in his Suit😂 that’s what’s up💙

Can’t wait to see him and Mr Doyle this weekend, and then Travis and Tru come back next.🔥🔥🔥🔥💪🏾✊🏾

THEE Captions! 🤣

*This is great content. Let's go JSU!*

No weapon formed against you shall prosper’ - This is not a promise that you will not receive attacks, or that you will not be struck by a weapon, but as we know we are born to the trouble (Job 5:7)

The funny thing is prime is swac..... He put his family in the swac vs just going to school there.... Plus he never changed he is always himself..... Expect the best and take accountability and always put your best foot forward.

God bless the SWAC family

We know you are SWAC and your family!!!!! 🥰

We Believe...✊✊✊...Right On...

I appreciate that Shilo and Sheduer (all of Coach’s children) are respectful and genuinely good young people. OAN: The level of appropriate petty at which Coach is getting his “I am SWAC” licks back, is a great look. Eddie Robinson’s display is the epitome of internalized racism and self-hate; he showed why it’s so easy to divide us smdh.

Oh girl thought she was getting a hug from Shilo too….nope!!! 😂

This is awesome 🖤🖤💪🏿💪🏿

Shout out to coach telling how he feels. Now millions of people know about SWAC. I hope there is no anger towards him, he was honest. Jewels came from it, people are energized.

Love this👏👏👏

It's Coach SWAC from now on. No more PRIME. Just Coach SWAC🐅🐅🐅🐅. SCREAMING HEADACHE GANG🗣️🗣️🗣️🗣️🤕🤕🤕🤕. The CEO back in action. Shilo done flipped it tho. Now he got parent rankings 🤣🤣🤣🤣❤️❤️❤️❤️❤️

We May Never Win Them All But Never Stop And We Will Win

Prime so petty and I love every minute of it.. Swac on everythang 😆

I must say that gotdamn Primetime ain't no joke. He is the coach of the football team but it just seems like the whole school belongs t o him and his boys. I ain't mad at you D......You THE MAN

His kids be giving him hell 🤣😂😂 especially shelomi and shilo

Love it! He is not going to let that go.

I LOVE SEEING YOUNG BROTHERS IN SUITES INSTEAD OF PRISON UNIFORMS AND SAGGING SKINNY JEANS YOU LOOK LIKE GROWN MEN ❗❗❗💯💯💯💪💪💪

The Sander Brothers are talented, and FINE!!

That was beautiful

It may be a yr ago from thiz video but its such a blessing to see deion walk he's a blessing to us all. Pray i get to meet him one day with my story to tell. ❤❤❤❤

His son is talented as well. Get your SWAC on!

1994 Defensive player of the year

Just wanted to show my support since you showed yours. Much Appreciation And Love. Peace Be With You. Amen

Swac loves you prime. Just a lot of pride. Keep letting The Most High and Christ use you

Yall dont sleep on content. And i love that!

I come from a legacy of JSU, FAMU and Southern graduates. I was the only one that ventured off to a PWI big ten in the Midwest because it was financially better for me at the time, but I love HBCU’s….

I was waiting for the yell, "get off the phone!"😂 It wasn't a laughing matter when he first said it, but now it is FUNNY!!!

Lord they shouldn't have said he wasn't SWAC lol. He gone show yall today😂 Done ruffled his poor feathers😂 We know you SWAC Coach Prime😂😂😂😂

Bless up🙏🏾

Looking like a business trip all the way. I love it. Please come save Auburn.

He carries a very big SWAC SWAG BAG, you better recognize baby!!!

Family Family Family and I’m sure the rest of the team is Coach Sanders family as well ♥️✊🏽♥️!!!!

I'm lovin this content!!

Jackson,Ms.

Deon is working on the next generation. Although we have a lot of black people in Football, Basketball and track. They still do not have the mindset of generational wealth, which begin with education. Most of our black women are leaving school with an education, young black boys are addicted to Nintendo, playstation and the rest. Which is affecting their ability to contribute in society. They will fuss with parents and get aggressive over those games,, but will not fight for good grades. Yes, Deon and staff is not taking a stand just for JSU, but for young black children. They are being displace in the work place faster than we can imagine. Some by their own doing and others by the system being set. Blessings 🙏🏾❤️🙏🏾

Love it!

Mr. Sanders you are doing some awesome things in the ABC please please keep it up in a nobody like you and did it run ramshack on the whole swag. Just to let you know man you super awesome you played for my Dallas Cowboys.

SWAC Day 👏👏

SHILOOOOOOO! #BIG21 #Headachegangceo

I'm Mexican from Texas I always been a fan of Deion Sanders

This is so dope

Great Job with this one💯

Coach, let the haters hate....

GREAT VIDEO 😎

I love to see this!

👑👑👑❤️❤️❤️

Love prime get it bro

Oh lawd! Why did Bama State’s Coach have to start this lol smh. Y’all about to wear the whole “Who Is SWAC” “He Not SWAC” out 😂

*WHO IS.. SWAC BABY!!*

Bahahaha i see what ya did there.. Yall should have coach announced like this at every game for the rest of the season...

THIS SWAC!!!!!!!!!!!!!!!!!!

Kids lol you got any tabs anywhere???? Food dad 😂

Deion made it cool to play in the SWAC again and Haters that look just like him, despises the attention he commands. He's a Global Icon, he's PRIMETIME! If nothing else Haters walk literally under tha Sun and it will produce light for you too, not just one man. Stop with the jealousy already, that's a female emotion! 👎🏻😡

Do you know what SWAC stands for???? According to research, SWAC stand for, "SOUTHWESTERN ATLANTIC CONFERENCE ". Look it Up!!, folks.

Running with that swac theme. Who not swac🤣💰

WE ALL ARE SWAC AND THEN SOME!

Let's finish strong today fellas 💪🏾

I attended another HBCU, but I can't get enough of these #JSU videos. I am constantly sharing these with my son and husband. 💪🏈💙🤍

"who is swac baby" I am swac baby" coach prime you the best I need to get in touch with you Coach I wanna coach for you I'ma dig and a winner 🏆 🏆🏆

the jsu logo is simple but they make it look good..

Prime Time is SWAC

Coach Prime needs a wife ! I can’t help but to think someone is missing out on this King

Not being swamped same as saying he's not black enough none no blacker than prime.brother that worked he's way up thru sports

He's Swac and Swag

Shilo can wear a suit. Let that be said.

Dang, I don't even recognize the campus now, wow.....

FACTS

They say he was texting Colorado at the beginning of this video

This so you know young man if you ever get in of power 5 you will probably destroy it it I don't think it's another coach can do what you can do and how you can do it and the people you know how to do it.

All coach Robinson did is light an additional fire & essentially define Deion for lack of a better term, by attempting to insult him. Coach Robinson sayin Deion isn’t swac. Well all coach did was confirm Deion is in fact, swac. I hope Alabama st prepared for next year’s butt whoopin