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Charlie Light demonstrates his process for cold calling a local business. Get the prospect interested in wanting to hear more, then gather data on their business. After you have created some interest, be ready with 3 to 5 qualifying questions to uncover the prospect's pain points. Once you've uncovered a pain point, you can start working on helping the prospect solve their problem.
Every decision maker has a few problems (usually 3 to 5) that they're actively looking to solve. If one of those problems can be solved by your product/service, then you're in luck. Make sure you present yourself and service confidently, and work towards an agreement with your prospect. But if your prospect isn't looking for your type of service, then all you can do is leave a positive impression and move on to the next call.
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9 янв 2017