Connecting Commerce and Marketing for a Complete Customer Journey 

This session will provide a technical deep dive into the Marketing Cloud Connector for Commerce Cloud. Developers will learn best practices on how to integrate Commerce and Marketing Clouds to engage shoppers with personalized, intelligent shopper journeys. The Marketing Cloud Connector enables this by exposing its transactional email, journey building, and cart or browse abandonment monitoring capabilities to Commerce Cloud. The session will explain the three keys to implementation success. Attendees will learn implementation best practices coupled with the key considerations to be mindful of when planning an implementation. The learning shared through the "under the hood" view will empower developers to decisively accelerate their cross-cloud implementations.