This is the first video in mock case interview series brought to you by Consulting and Strategy Club, IIM Lucknow. It depicts a strategy case in which a global beverage manufacturer wants a five-year growth plan.
He used three approaches, starting with CCPC (Company, Competition, Product Portfolio, and Customer), then moved on to the BCG matrix to identify which product to focus on. After narrowing down the product, the 4 P's of marketing were used to develop a strategy.
good effort guys. One question to improve the case: where is the competitor in this? What are they doing? especially in the categories where the Market Share of our client is so low....
he dint even ask from how many years products are in market, nor does he know about past strategies and just blabbering conclusions and omg this much confidence in bs
Without knowing the market size / capacity for consumption for milk shake and other products how would it be possible to know whether these would support 8-10% growth strategy?
Metro means places like Delhi, Gurgaon, Mumbai etc. and tier 1 would be places like Pune, Ghaziabad.. sister cities to larger ones that are quite decently large themselves but are still kind of small.
@Sigmund Salazar www.newindianexpress.com/thesundaystandard/2020/apr/19/these-eight-tier-1-cities-have-over-40-per-cent-of-covid-19-cases-in-india-2132044.html this as well.
Hi I had a doubt and I might be wrong so kindly do correct me for the same. How is the growth rate higher if the market share and revenue are lower than the superior products. In what context is growth being referred to here because two primary aspects of growth revenue and consumer acceptance is in favour of the superior ones, what does growth comprise?
It's a weighted average of revenue share and growth rate. Though lower share but bcz of high growth it will be 5..that's fine. Growth means yoy growth or CAGR growth in revenue.
what a joke is this!! My god is this how iim's trained consultants are...Man whoever watching this, if your consultants is like him, fire him!!!! Without analysing, he's making bookish decisions. God this is cringe.... byeeee
