Your way of breaking down any framework into little blocks of information is truly exceptional Soumi, it really makes us understand the entire process very easily! Thank you so much for all these prep videos!!
Thank you so much! Much needed video for case comp. This video has given me a clear idea on how should I structure my presentation & what should I research. Thanks!
Thank you so so much for this video. You dont know how much this video has helped me in last movement of my PPT. Obivously most of the data is fetched out from ChatGPT, but this video guided me what data should be fetched out of ChatGPT. Really helpful video, please keep making it. God bless you.
Maam, I have been watching your videos for long now, and I can say that you are an expert in creating a mind map, just by communicating!! I was able to imagine a map of the 4 parts of "whether to enter a market" very easily !! Also, can we use BCG matrix too, as u explained in the previous video, to determine whether the existing product will be fit for the new market or not? (Loved this insider case study gyaan, waiting for more cases!!)
Very interesting video but mam can you give some emphasis on how to collect data ( general view not broader view ) . What are the source of gathering data
Ma'am it was a very informative video. please keep uploading such content often then which will help budding and young management consultants out there at audience side.
Thank you for uploading such video these are very informative Can you also make videos for people like me who is about to enter b school and want to make career in consulting How to approach case study and what case study competition to target in 1st year and any other related advise
Great video- could you share what are the underlying factors that drive growth in market size? I am thinking the growth in customer segment is already linked with that- so in a way when we assess how quickly the market size is growing we will be taking an assumption on growth in customer size as well
Hi sommy, I really loved this video! But I have never given a consulting position job interview before so I was just wondering that how can I ask so many questions to the interviewer? Like do we like discuss all these things like market size/customer preference /product design verbally or will they provide us some sort of data to work on? I’m really confused coz if I ask all these queries to interviewer I’m afraid he might just think I’m interviewing him! So plz share your thoughts on this?
Recently I did a project on market entry but found very difficult to find the data. Statista and google dint help much. Any good resource to find market share and growth trends ?
Hi Soumi, Thanks so much for this video. I have one case I've faced: "A chemical mfg player intends to decide if it can enter US market with 7Bn investment." Do we need to consider 4Bn in calculations or can go ahead with 2 parts framework like you mentioned in this video? I directly went with 4Bn as capital and started doing profitability and came up with break-even. I missed other components you mentioned.
Theres no one way to solve a case. J think in this case, breakeven calc ok since they specifically asked about the inv amt. However for a holistic answer, always good to call out other things the company should see - either at beginning or towards end of the case
While talking about a market entry case we should consider three parts: Market Feasibilty, Operations and Risks. You missed the third part. I hope you'll keep eye to this in the upcoming vidoes.
