In this podcast episode, Andrew shares his journey from sales to marketing, detailing his progression from selling knives to real estate and ultimately founding his own media company. He highlights the importance of trust in marketing and the shift towards video content to enhance brand trust. Andrew discusses the balance between transactional and personal content in real estate marketing, emphasizing becoming a neighborhood expert and targeting specific buyer segments. He also explores the challenges of starting a RU-vid channel, focusing on consistency and adapting to the unique real estate market of Lake of the Ozarks. The episode concludes with strategies for effective content creation and starting a real estate channel with limited resources.
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• Andrew's Career Transition: From knife sales to founding a media company, emphasizing trust in marketing.
• Content Strategy Evolution: Shifted from email to video content using Marcus Sheridan's approach to build trust.
• Content Balancing: Focus on combining transactional and personal content in real estate marketing.
• Real Estate Marketing: Importance of becoming a neighborhood expert and using platforms like RU-vid.
• Starting a RU-vid Channel: Highlighted consistency and improvement, with potential financial impacts of inconsistency.
• Lake of the Ozarks Market: Unique focus on second homes, targeting specific buyer segments.
• RU-vid Content Strategy: Merged real estate content with existing channel content for brand consistency.
• Audience-Specific Content: Referenced Ryan Serhant’s strategy of tailored content for different audience segments.
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Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing.
What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars.
Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle.
Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole.
They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus.
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IG: Labcoatagents
FB Page: / labcoatagent. .
Twitter: @labcoatagents
RU-vid: / labcoatagents. .
www.labcoatagents.com
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LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms.
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8 сен 2024
