Conversions (now called key events) in Google Analytics

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IMPORTANT UPDATE: "Conversions" in Analytics are now called "key events". The steps in this video still apply, though the name has changed. Learn more about this update: support.google.com/analytics/...
A conversion - now called a key event in Analytics - is any user action that's valuable to your business. For example, a user purchasing from your store or subscribing to your newsletter is an example of an action that might be valuable to your business. In Google Analytics, user interactions are measured using events. When you want to measure a key event, you mark an event that measures the user action as a key event. Each time a user triggers the event, a key event is recorded in Google Analytics and displayed in your reports. In this video, you'll learn how to mark an event as a key event.
Chapters:
0:00 - Introduction
1:29 - Mark an event as a key event
3:10 - Conclusion
Resources:
Learn more about key events → support.google.com/analytics/...
Check out the demo code for this series → github.com/googleanalytics/ga...
Join the Google Analytics 4 Discord server → / discord
Subscribe to the Google Analytics channel → / googleanalytics
Instructor → / matt_landers
#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #conversions #ga4conversions

Опубликовано:

19 июн 2024

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Комментарии : 36

@brendangoosen 7 месяцев назад

Finding this channel is gold. Coming from UA to GA4 is confusing, with so many ways of doing things. It's great to have this single resource to get back up to speed.

@MichaelChaseMarketing 7 месяцев назад

Wow, I have spent years with UA and have been busy this last year converting all my customers to GA4. Busy means I had little or no time to explore but this is powerful. What used to take me most of a day can be done quickly. This is a cool integration between Analytics and GTM, Love it, and the videos help my customers understand the complexity a bit better.

@runsteeprunfast 10 месяцев назад

This is a very helpful series

@tanushasubhalakshmi7130 2 месяца назад

Helpful... thank you ❤

@RobGiannetto 9 месяцев назад

What is the best way to set up a ClickToCall event/conversion? I manage 22 GA4 accounts and in a few cases the C2C event metric appeared by default (that's my assumption b/c I know I didn't set it up). This is a highly important metric for us, as is submit_form, which also appears by default in some accounts but not all.

@vonzettaslavishhairboutique Год назад

Hello how do I create a new event for the newsletter? I don't have that in my event tab.

@MrRameshSipahi 11 месяцев назад

Hi. How do I track my eCommerce data? I have tried setting up data layer variable for view_item, view_item_list, add_to_cart, and purchase. But upon viewing the eCommerce purchase report, it shows no data available. Please help. I want to be able to track number of add to cart, purchase, cart abandonment rate, cart conversion rate etc.

@kirylspence-ot8xh 10 месяцев назад

I have outbound link clicks set as an event. How do i filter and only track specific outbound clicks as a conversion?

@Achilles-kr8ek Месяц назад

Thanks!

@ElenDeBonaJohann Год назад

Hi Google Analytics e Matt Landers, I think this videos is so sort, have more and more information in each topics to explore.

@raihankawser6750 Год назад

yup ,, he meant by this video how mark event to Mark as conversion

@HuntingtonBeachLifestyle 8 месяцев назад

After you set up conversions, and start getting a few... how do you set those conversions up for "retargeting"?

@alittavarghese18 9 месяцев назад

In GA$ i can see some events first_visit, page view and session start. I would like to track call button event. How can i do that? And also how can i create new events on GA4?

@eirinivas 10 месяцев назад

GA I want to choose the completed forms as a conversion for my site and I have as suggested events the "generate lead" and the "submitted" more than the two should I put it as a conversion both for analytics and google ads?? Also when you select the conversions on the meta page they show what you showed "no available data" when it is not true. what should we do there?

@Studier_in 3 месяца назад

Hello

@thiagopinheiro8549 11 месяцев назад

Followed the series, but my event doesn't show on the list to mark as a conversion. All I have there is: first_visit, page_view, session_start Do I have to wait a few hours? Or maybe have the event triggered a few times so that it shows there? 🤔 [UPDATE] It showed on the next day

@GoogleAnalytics 11 месяцев назад

Good question! Yes, you can either wait for it to be triggered and it'll appear in the conversions table (as you experienced), or for next time: you can click "New conversion event" and enter the exact name of the recently-created event.

@codex8583 Год назад

How to create UA destination URL goal into GA4 conversion without send event.

@GoogleAnalytics Год назад

You will need to create an event that triggers on the page where you want to measure the conversion and then mark that event as a conversion. We have more information in this article: support.google.com/analytics/answer/12966437.

@chuchuroberts Год назад

Now following

@brunoalc5422 10 месяцев назад

GA should absolutely retroactively set event as conversion when you mark as so. It's annoying to have to wait the event be recognized by GA first to then be able to set it as conversion.

@GoogleAnalytics 10 месяцев назад

Waiting is not required - you can save an event (even a new custom event) as a conversion right away. Here's how: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-6b1elt312yU.html

@stephendisney7542 Год назад

A+

@user-xu2ie9iw2q 11 месяцев назад

With glasses like that you don't need a background full of geek stuff. We get it already.

@rafimuhammadd 11 месяцев назад

panduan menghitung konversi visitor yang KLIK tombol WA di Webiste kita.. saya membutuhkan tutorial seperti ini

@user-el5fo9zp4u 9 месяцев назад

why my conversion is under examine user behaviour

@BrandenLuisDiaz Год назад

🙂

@truecrimepodcasting 3 месяца назад

Forgot to blur the Star Wars

@LearningwithJS-ei3ci 6 месяцев назад

Audiences for Conversioned add.

@BuddyJamesAko 10 месяцев назад

Is the Star Wars shit really necessary? It's hard to take this seriously (and it IS important stuff) when it looks like a guy in a toy shop is trying to impress me with his Google skills.

@thiagodasilvagusmao2966 Год назад

This new format of video tutorial for the GA4 (and hopefully, in the near future, for other G-Marketing producst) is WAYYYYY better and MILES ahead of which you guys had before. *Nothing against the professionals, the format looked SOooo outdate. **This one is way more modern (similar to apple product captures and tools of learning centers such as Loom). #cheers@G-MarketingTeams =)