Counterfeit Culture Moscow: Inside the Russian Fashion Black Market

Подписаться 418 тыс.

Просмотров 296 тыс.

50% 1

For the second installment of Counterfeit Culture, Highsnobiety’s first-ever documentary series, we headed to Moscow to find what’s driving Russia’s thriving market for fake streetwear. Russia’s counterfeit industry stretches back decades, to when Communism isolated the country from Western products. Now, almost 30 years after the collapse of the Soviet Union, Russia’s borders are open, but a fragile economy, international sanctions and low wages has kept the country’s demand for fakes alive and well.
DIRECTOR / EXECUTIVE PRODUCER
Thomas Jamison
PRESENTER / PRODUCER
Alec Leach
DIRECTOR OF PHOTOGRAPHY
Robin Thomson
ART DIRECTION
Louie McPherson
EDITOR
Louie McPherson
Robin Thomson
ASSISTANT PRODUCER
Kiril Astrakhantsev
SECOND CAMERA
Sergey Kostromin
Dana Reeves
ÖMANKÖ x OZIO
SOUND DESIGN
Joscha Baltes
TRANSLATION
Anni Tabagua
SPECIAL THANKS TO
Johan Kropp
Mischa Smeljanskij
Nikita Seltsov
Sam Walker
FOLLOW US
Facebook: / highsnobiety
Twitter: / highsnobiety
Instagram: / highsnobiety
View more Highsnobiety videos here: hsnob.co/qh67

Хобби

Опубликовано:

5 окт 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 284

@skyenicolas7012 6 лет назад

That "Counterfeit Culture" Champion logo would look nice embroidered on a hoodie.

@tsujigiri7 5 лет назад

8:18 "Just what you need, a black color without any childish cocky orange stuff" *pulls out dollar bill printed jacket .0001 seconds later

@FashionRoadman 6 лет назад

These videos are so good. Last one I watched was the Korean one and it was amazing. Good job, you guys are really upping the production levels 👏🏿👏🏿👏🏿👏🏿🔥🔥🔥🔥

@kathman6952 6 лет назад

The Fashion Archive the subtitles are fake bro thought you should know

@FashionRoadman 6 лет назад

Kathmandu so that means the production is bad???😂 (filming/editing)

@FashionRoadman 6 лет назад

Kathmandu 😂😂😂😭😭😭

@tianzixiao8791 5 лет назад

The Fashion Archive l

@eddiephant 6 лет назад

Lol the reseller hating on people creating fakes is aware that his mother was one of them right?? He probably grew up on the money his mother made making counterfeit goods SMH

@notnoternexto 6 лет назад

@2:22 "Larisa Prima" is her name now go to @6:40 "Larisa prima's son" ...

@riverbakey 6 лет назад

Why are you so sure, and i dont think all the successful people were just selling fakes in russia.

@f.lashby8298 6 лет назад

lol just because his mother did it does not mean he has to like it.

@360.Tapestry 6 лет назад

like it or not, that's where he came from and that's 100% why he's in the reselling game. he's an ungrateful little shit, but i don't expect deep philosophy from grimy street merchants

@casual-goy8811 6 лет назад

WTF lmao, is that really his mom? One thing i can tell you for certain is - his business is not profitable, if it was, he would have been pushed out, just like he was when serious people took care of what he was doing previously.

@TheDrumsofDharma 6 лет назад

Incredible video. It's absolutely true, the internet has created a global youth streetwear culture. Everyone's wearing graphic hoodies and kicks. Fantastic perspective on Russian streetwear culture.

@smisoquentin2029 6 лет назад

really need to do an episode on South Africa. streetwear has become the 'it' thing, but the counterfeit culture is also huge especially in Johannesburg

@highsnobiety 6 лет назад

Sq Edom we are looking into this at the moment

@joshsmith7812 6 лет назад

I know bro, I'm from Johannesburg. It's mostly teenagers wearing fake off white and supreme, Gucci as well.

@smisoquentin2029 6 лет назад

especially these "Braam kids"

@mikhailshapiro4643 6 лет назад

They are spot-on about Adidas’s cultural meaning to Russian youth! In the 80’s and 90’s, it was definitely the choice thread of local badasses, as well as of more serious thugs! As a teen in Russia in the 90’s, I totally attest to that - seeing somebody rock that Trefoil was both super pretty and supper badass! 😎

@amproductions5727 6 лет назад

Abibas, Abidas, Adidas

@aspasiakoleva1924 5 лет назад

Adibas ;)

@hamzahasan6623 5 лет назад

Adasdas

@hobbyboy218155 5 лет назад

The extra work put in to write "Counterfeit Culture" with popular brands was very impressive you don't come across that much effort in RU-vid videos that often these days. Very well done, you just earned a like and a sub! Keep up the good work.

@CarolCao 6 лет назад

Since the beginning of the video said these were made in Vietnam, I’d love to see a video on Vietnam!!

@giabaonguyenthe4166 5 лет назад

Carol the copyright here in my country is nothing :)) it’s not true to say that people cant afford the real things, but they dont know anything about it, not educated, and there’s no law about it here. It’s amazing that some buy fake things with higher prices than some legit things :)) But one thing for sure every fashion festival there’s no fake goods like Korean 🤭

@jjmk8976 6 лет назад

man, it's really easy to buy branded stuff in post-soviet countries nowadays. tons of european online stores provide deliveries in here. come on.

@Seveneris 6 лет назад

Hello highsnobiety, i hope you see this comment, i would like for you to look at the counterfeit culture in the philippines, they have alot of fakes in the philippines especially in greenhills mall and small boutiques. I would like for you to go in depth about the fakes, where it comes from and whats your opinion them. Thank you.

@highsnobiety 6 лет назад

Where is best to find them?

@Seveneris 6 лет назад

Highsnobiety The famous mall for counterfeit is in san juan, metro manila, and is called "greenhills mall". If you want to find small boutiques theres literally hundreds in every corner, theres "divisoria" and "baclaran".

@highsnobiety 6 лет назад

We will check it out and see what we find

@Seveneris 6 лет назад

Highsnobiety thank you! I really love this kind of videos, they are very informative, keep doing what you're doing. Much love. :)

@lowkeyslick2561 6 лет назад

Also they are always updated with their counterfeut goods they already have Gosha's new collection

@dangdav122 7 месяцев назад

This is honestly incredible, I currently live in moscow and am marveling over 2 things first is that you got to the Prodvizheniye skateshop before its closing and second of all that your opening footage of the brutalist buildings and colourfull apartment complex is maybe a 5 10 min walk from my house. Really well produced please to watch.

@SneakerTalk 6 лет назад

Love this series, keep em coming! 💪🏼🔥

@imtoogood23 6 лет назад

@1:01 The dude in the back getting his fit pic off. hahaha

@ashrafmohammed7308 6 лет назад

Now I fully understand Gosha Rubchinskiy

@CreamChannel 6 лет назад

Интересно было посмотреть на взгляд Highsnob)) Про работу с экспортом Север все сказал правильно, когда уже ситуация изменится... остается ждать

@strawan4379 5 лет назад

Скорее всего российские дизайнеры просто не очень сильные сами по себе. Гошан переехал под крыло КДГ и шьется во Франции, в чем проблема другим жалующимся дизайнерам последовать его примеру)

@AugustJohan 5 лет назад

никогда не изменится пока путин при власти надо же за что то ракеты строить и чиновникам вилы возводить большие налоги: а)деньги в казну б)большие взятки что б скастить налоги

@dopetag Год назад

@@AugustJohan актуально как никогда

@janvejvoda813 6 лет назад

Middle aged people these days criticize young people on wearing brands like supreme and reselling them for high prices but actually we just do the same thing as they did back then (im talking about post-communistic countries), the only difference is that in capitalistic regime its harder to find something that not everyone has.

@janvejvoda813 6 лет назад

frank Fellow i dont hate capitalism, it may sounded like it but actually im happy that we live in calitalist world, Im just saying that nowadays that everyone can have anything its harder to find clothes that not everyone has and therefore supreme and other limited brands are wanted

@Readytogo11111 6 лет назад

"the hype was always on the classic blue adidas tracksuit with three stripes" that's why adidas become so popular and associated with eastern europe until now

@t0FuMamt0m 6 лет назад

This guy is wearing 66north jacket , great choice 😁

@hamzahasan6623 5 лет назад

Any specific name for this jacket?

@FashionRoadman 6 лет назад

7:24 If I was russian the same words would be coming out of my mouth. Hate fakes with a passion

@xvoddka 6 лет назад

when 6:48 came thru. LORD FLACKO.

@chrisgitt 6 лет назад

Alexander Srvv Pick It Up (feat. A$AP Rocky) by Famous Dex

@Xynteon 6 лет назад

That song is terrible , Dex even said it himself . And "LORD Flacko" lmao

@soggy_popcorn 6 лет назад

RLX where did he say that?

@rico7450 6 лет назад

I have no idea wtf the dude was saying, too busy turning up

@bangerstudy 6 лет назад

Finally, the ad that i enjoyed to watch

@machadogabrielm 6 лет назад

this video was absolutely stunning, congratulations guys!

@andresvalencia6202 6 лет назад

Don't tell Complex news I'm here

@kingdmguties123495 6 лет назад

Andres Valencia reported

@Keji839 6 лет назад

Heron Preston had only bad things to symbolize Russia with. That’s not very smart or nice.

@Ivan-kq9xr 6 лет назад

completely agree

@Vstrum 6 лет назад

That’s because he thought of some fancy story to tell when the truth is he saw gosha coming up and he liked the Russian aesthetic so he ran with it

@machadogabrielm 6 лет назад

Osita Anisiobi he talked only bs!

@WeAreSMC96 6 лет назад

Propaganda movies, it goes both ways, be it us or russia

@mmo5042 6 лет назад

Same thing stroke me. Even worse that this is what he chose to promote.

@carlamolina695 6 лет назад

Why is people so obssesed with brands, you all end up dressed up the same

@vsevolod8748 4 года назад

consonant

@Yukon.72 6 лет назад

Like really? People who doing illegal things are open faced on camera?

@dopetag Год назад

Приму последний раз 20 лет назад видел в Митино. Лол, как круто увидеть знакомое лицо!

@Ikozepandagamer 6 лет назад

Western spy alert

@Marrow1ne 6 лет назад

your subs are freaking fire

@highsnobiety 6 лет назад

;)

@rawsanity27 3 года назад

I could never imagine wearing fake anything especially Adidas, that brand is pretty attainable.

@bebetofandi6431 6 лет назад

You should visit Thailand, where there's many AAA Grade replica from sport brand like Nike, Adidas, etc. Especially when they're make a Soccer Jersey.

@pendeshu6542 6 лет назад

There's sooooo many knockoffs in Russia. I went to see my family there this summer and there are these kiosks on streets that sell toys and things for children, and let me tell you how many fakes I saw (frozen, legos, miraculous, transformers, etc). But I just gotta say, even if there are a lot of clothing counterfits russians (especially young women in st-petersburg) dress soooooo well!! sooooo good like its a fashion show or something.

@ifpintac 6 лет назад

Do an episode for the philippines. Counterfeit culture here is quite interesting. So much love on one side and hate on the other.

@AllergicToLies 5 лет назад

Great episode!!!

@IronZio 6 лет назад

Everyone can copy.. just a few can create.

@360.Tapestry 6 лет назад

there would be no counterfeit market without bougie-ass people trying to buy status *cough* sneakerheads

@killak5712 6 лет назад

That in the beginning is a good at sales

@Nantosuelta 5 лет назад

kind of ironic that those counterfeit adidas pants were probably made better than the real thing, being sewn by hand instead of made on machines.

@MattLong90 6 лет назад

Preston just copies OFF-WHITE

@missbebop7941 3 года назад

12:28 Wow wow wow, that building's look like beehive..

@miniexistence 6 лет назад

Will you guys be heading to China and India to look into the counterfeit culture there too?

@jasonloren3618 6 лет назад

do counterfeit culture for indonesia

@eclatinternational.875 6 лет назад

A product can be counterfeit and still be of a high quality. The world population is growing and someone has to satisfy the need of the people. If the Originals put prices on its products that 80% of the world population can't afford to pay, then i will fully support counterfeit like this which is absolutely doing no harm but building the middle class economy.

@may9442 6 лет назад

The counterfeit culture series is good

@angelajakob1257 5 лет назад

Counterfeit is a kind of deceiving like" Hey look at me I have resources and Iam here to show it, but actually one is just pretending to appear to be up in the social economical hierarchy.

@ersheshken 6 лет назад

I live in Moscow and it was exiting to see my favorite skateshop in this video

@muhrad8690 3 года назад

Where is this place

@GazillionearGarments 6 лет назад

Mans who is reselling out of his trunk has a fake money print supreme jacket lmao

@voi907 6 лет назад

resellers and fake producers and sellers are not one in the same. its a bit vulture to resell. its evil to make fakes.

@MishoAmoli 6 лет назад

Fam, go to Turkey if want to see counterfeit.

@kurtsassenberg2909 6 лет назад

You hitting Nigeria right ? Really enjoy these.

@kwhwwhh 6 лет назад

Мда, ну и клоунаду развели, будто сложно прим достать. "Реселлер" выглядит больше как торговец оружием. есть сайты с легит примом, да и сам скроим доставляет в рф. Люди в России покупают сварим точно также как в любой другой европейской стране, в которой нет оффлайн стора. То есть через сайт.

@jjmk8976 6 лет назад

CipherPyx Действительно. Сейчас довольно легко можно купить настоящие брендовые вещи, в большинстве официальных иностранных интернет-магазинах есть доставка в страны снг. Я не могу понять, зачем нужны такие "подпольные" продавцы.

@sayatmeir 6 лет назад

речь скорее идет о лимитированных сериях, которые просто так в инет магазе не купишь

@sheesh070 6 лет назад

Тут говорится именно о рарных вещах, которые можно взять вот у подобных продавцов. Урвать на дропе это еще нужно везение.

@danielchun431 6 лет назад

Its simple, where there is a demand theres always going to be those who rise up to try to fill that demand. You look at the Russia, the nearest Supreme store is in France. In Korea the nearest one is in the next country over Japan. I think they should open up a supreme store in Seoul (theres a large streetwear and skate culture appearing) and about 2 more in mainland Europe. Germany and Russia are (I think) prime locations. Either this or they should start opening more consignment stores like DSM in these countries.

@nicklivestreamdailyvlogs6035 6 лет назад

Daniel Chun Germany seems more realistic like he said its hard. For business. In Russia due to Corruption

@kastapasta5969 6 лет назад

Do one on an African country please

@highsnobiety 6 лет назад

Watch this space

@logihrafn 6 лет назад

Nice 66north jacket!

@whooked 6 лет назад

i think wanting people to burn in hell for selling fake shit that 99% of people know its fake is a harsh statement but he is right about the design they are horrible to look at

@MrStademon 6 лет назад

Нормальный выпуск, мне понравилось)

@dianaadhikari45 3 года назад

Does Champion still sell sneakers at Payless Shoes?

@kathman6952 6 лет назад

ALERT: The SUBTITLES ARE FAKE. This is very misleading as most people don't realise this. Right from the start they are fake. This is embarrassing. EDIT: Subs are inaccurate to what they are saying. It can be translated in another much better way

@eleya11 6 лет назад

Kathmandu what are they saying then?

@kathman6952 6 лет назад

king brekker I can't really be bothered to translate every single thing but just wanted people to know some things subtitled are completely different to what the native speakers will interpret it as

@hukumbra 6 лет назад

king brekker subtitles are not fake. They are not perfect but you can understand. Its just isnt easy to translate slag words and ect.. But like Kathmandu sayed they can be translated in BETTER WAY.

@zersockpuppet 6 лет назад

чувак-реселлер явно не видит иронии в том, что он делает - еще большая и еще более подлая спекуляция на дефиците, чем та, на которой живут продавцы паленки)) незамутненность рассудка это прекрасно

@danielbarbash7668 6 лет назад

два взаимосвязанных бизнеса)

@zenet1512 6 лет назад

Ещё более подлая спекуляция? А как бы ты ещё купил Supreme в России, если бы не было перекупщиков? Например, бокс лого можно купить у перекупщика, которое ты никак не сможешь заказать с сайта Supreme, посколько всю партию скупают за 20 секунд. Да он делает на этом деньги, но он и делает доступными вещи, которые ты бы не купил в России

@danielbarbash7668 6 лет назад

Vladislav Acunin ну, здесь ты прав Но цена слишком возрастает, потому люди, которые смогли бы купить то же бого ну пусть и за 20к, все же выбирают фейки

@neofixvideo 6 лет назад

я покупал 2 года назад через сайт и перекупы нужны не были) кто знает как заказать а кто не знает то значит ему это не нужно знать.

@danielbarbash7668 6 лет назад

Damir Reksod не все же успевают взять на сайте, сам понимаешь, какая конкуренция

@mazzystar5342 5 лет назад

someone name russian replica websites that take debit card? thanks in advance!:)

@muhrad8690 3 года назад

I’m in Moscow now where are these shops I want to go

@SerChade 6 лет назад

Heron Preston is fucking sick!

@vgee3991 6 лет назад

fucking weird how people are styled like other generations and cultures

@Bando-fx4mf 6 лет назад

16:44 a 2017 ford explorer same kind that pulls me over in America lol . What they doin in Russia lol.

@icelandic738 6 лет назад

I see Icelandic Brand (66° north) i like

@hamzahasan6623 5 лет назад

Any specific name for this jacket? I can't find the same.

@samurkaii 6 лет назад

1:30 the dude with the dead Kennedy’s shirt

@DekoOw 6 лет назад

Nice doc

@Blaine-o1r 6 лет назад

I’m a fucking noob when it comes to cameras so go easy but what type of shot is that at 11:40 ? Looks so sick the wide angle..

@Blaine-o1r 6 лет назад

From 11:30 - 11:40

@r.f.1083 6 лет назад

Good job

@ME-ol9gk 5 лет назад

When I picture east Europeans I see them in Adidas tracksuits with buzz cuts

@janeinarinc.9650 6 лет назад

Do “couterfeit culture” Philippines

@rickiechen3807 6 лет назад

Lol u guys really not going to do one on China?

@jialinyan3609 6 лет назад

14:40 u know u know u know u know u know ffs

@ruhfaireang2890 2 года назад

11:28 Wow!!

@gamania122 6 лет назад

how does these clothes look good.... it boggles my mind...

@MO-ss5mj 4 года назад

Illusion

@harish.khatri 6 лет назад

Do a video on the counterfeit culture in India

@saurabhmane1954 6 лет назад

make a video on counterfeit culture in India !

@sallehyamin846 6 лет назад

What is the song played in the car? Can anyone help me? 😓😓

@UchihaDZoro-se9pc 6 лет назад

Make ine for the philippines. I can guide you

@СеменНосов-й1э 6 лет назад

Выпуск с Ильей - заебись)

@Perepodwypodvert 6 лет назад

2:14 he said nothing about ""fake"" lmao nice translation

@hamzahasan6623 5 лет назад

What is the name of this jacket?

@whooked 6 лет назад

smart guy he saw a market and took it cant knock this re seller he went from illegal to legal

@GV_777YT 6 лет назад

Any idea of that last track id?

@Perepodwypodvert 6 лет назад

3:33 she said nothing about average....

@garrisonkruse6226 6 лет назад

Pick it up, pick it up, pick it up, pick it up oooo

@headbangerla9580 6 лет назад

Wassup drop the links for the store.

@ricky6608 6 лет назад

of course they used to make adidas tracksuits

@mane771000 6 лет назад

качество фабричное выглядит отлично бля это люкс копия ааа+++ хъахахахахахха

@tajcameron4524 5 лет назад

13:59 GOTTEM

@whooked 6 лет назад

he really loves patta

@Centerpiece6 6 лет назад

did the chick in the beginning do the harry fraud beat tag

@Nhojsonyab 6 лет назад

Do a counterfeit culture in the philippines

@jchristie6632 6 лет назад

What is that hat at 12:35!?

@depress1onvevo747 6 лет назад

you mean the russian black market of fashion

@mallownectarsmoker3895 5 лет назад

khaki denim lined with flax ==== sage indigo flax

@trocrew 6 лет назад

Sick

@rosiepop6662 6 лет назад

03:30 rainer werner fassbinder?