Eszter Mattiassich-Aszody from Siemens joined Jan and Gorazd to share her thoughts on creativity as the driving force in the meetings industry. Eszter outlined that happiness and satisfaction in one’s job lay the foundation for creativity, especially when combined with high-tech solutions and strategic thinking. They also discussed data regulation at events and pitching.
▬ Contents ▬▬▬▬▬▬▬▬▬▬
0:00 - Ljubljana Talks intro
0:33 - Who is Eszter Mattiassich-Aszody?
1:20 - About Siemens Healthineers
2:08 - Eszter Mattiassich-Aszody’s background
5:15 - Why should young people join the industry?
8:47 - Future vision of the industry: logistics vs marketing
11:43 - Impact of legislation on events
14:08 - Who owns the data generated at events?
15:32 - Europe vs Australia in terms of event organising
18:32 - Healthcare regulation
21:25 - How is the pitching organised at Siemens?
23:10 - High tech or high touch?
26:23 - Fire questions
Follow Gorazd and Jan on Linkedin:
/ gorazd-cad
/ janorsic
Made possible by:
www.visitljubljana.com/en
kongres-magazine.eu
www.creativepro.agency/si/
21 июл 2024
