Create a Call-to-Action that NEVER FAILS

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💡Design the PERFECT buyer persona ➡️ • How To Design the PERF...
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====================
In today’s episode we cover four reasons your call to action isn’t working, and how you can fix it.
There’s something here for everyone, no matter your business.
⏲ Timestamps
00:00 - Intro
01:46 - Low Value CTA’s
05:53 - High Perceived Risk
08:09 - Hard to Find CTA
09:13 - Disconnected from Sales
🔗 Mentioned Links / Resources
Siemens Healthineers ➡️www.siemens-healthineers.com/
GE Healthcare ➡️ www.gehealthcare.co.uk/
Canon Medical ➡️ uk.medical.canon/
Medic AI ➡️www.medicai.io/
The Hearing Care Partnership ➡️ www.thcp.co.uk/
Hidden Hearing ➡️ www.hiddenhearing.co.uk/
Ability Superstore ➡️ www.abilitysuperstore.com/
Amazon ➡️ www.amazon.co.uk/
Lockings Solicitors ➡️ www.lockings.co.uk/
Regain Hearing ➡️ www.regainhearing.co.uk/
Patino Law ➡️ www.patinolawoffice.com
====================
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====================
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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
====================
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival
====================
#ExposureNinja #SEO #DigitalMarketing

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Опубликовано:

5 июл 2024

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Комментарии : 65

@ExposureNinja Год назад

💡Design the PERFECT buyer persona ➡ ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7juGEBU_uWQ.html

@theoumaar5476 Год назад

Best way to get more engagement on the video. Hold your kid and watch people flock to the comments to see what people are saying. Been binge-watching your videos for the past few days and the content is awesome. Honestly, for such high quality posts I'm surprised you don't get 10-100x the views per video. You're helping a lot of people out, keep it up man

@ExposureNinja Год назад

We KPI Luna on her impact on intro retention rate vs baseline. She's doing okay so far 😜

@finanzferdinand9874 Год назад

That kid just looks completely baffled by everything lol

@ExposureNinja 4 месяца назад

Yeah she just WASN'T picking it up

@samsonmaluki2940 Год назад

Plenty of value on a single video. Thanks for putting this together

@createdbymagic Год назад

This has literally just melted me... Luna is so beautiful! 🤩

@raymondbest4752 Год назад

An exceptionally good video, a good mix of some very strong points and humour.

@vicbrownmoodcomedy1496 Год назад

I love your video. It's awesome how you present it all

@surinfarmwest6645 Год назад

Very handy as I'm building websites as I type! Thank you for sharing this nugget of gold.

@ExposureNinja Год назад

Glad it was helpful Surin :) - Jess

@Phineas_Ferb104 2 месяца назад

You've got the cutest kiddo!! A next generation marketer for sure!

@ruturajpatil8832 Год назад

The baby is so cute. Great video

@LNMishraAdaptive Год назад

Very well explained

@ExposureNinja Год назад

Glad it was helpful! - Jess

@JeffHarrison1960 Год назад

Four steps to follow to help increase the effectiveness of a websites CTA…”in America there are more lawyers than people in the general public” Great point, in some cases the CTA must have the take action now opportunity along with the second, more investigative CTA. As always brilliantly done and I like your new board!

@ExposureNinja Год назад

Thanks Jeff, absolutely right! It's an old board but my wife threatened to sell it on eBay if I didn't use it in a video. So... voila

@annsophiebe Год назад

Couldn't hear a thing of your intro, I was so fascinated by your baby's eyes 😍

@kirilts4867 Год назад

Thanks

@shop_online Год назад

Thank you!

@ExposureNinja Год назад

You're welcome!

@bryanoldenburg9870 9 месяцев назад

Nice stuff mate-- really helpful! One little tip: dark markers on a white background. Cheers!

@ExposureNinja 7 месяцев назад

Thanks for the tip!

@jamescox4656 Год назад

Great video, going to redesign my Lead Gen page for sure!

@ExposureNinja Год назад

Awesome, let us know how it goes! - Jess

@willfletch5871 Год назад

Stumbled on this channel this morning. Totally brilliant. I’ve watched 3 videos already. I hardly watch any vid all the way through let alone 3

@ExposureNinja Год назад

Glad you like them!

@OFFICIALINTEGRITY 5 месяцев назад

Great video , New Subscriber Thank you

@ExposureNinja 5 месяцев назад

Thanks!

@Direct-Fabricscouk Год назад

Dross - 12:41 - Love that. Great use of the word :) Nice video. Some excellent information here

@jacobzollner2895 Год назад

Use a black background or black mark on the white background of the smart screen, please.

@evelynbourne2500 Год назад

Super helpful video. Your channel is the best! Never will I ever just leave a "contact us" button there. BTW, I like my bananas yellow ripe but not squishy--unless I'm making banana bread, in which case they should be brown!😆

@ralfspainting 4 месяца назад

What kind of CTA would you recommend for a local painting company? Would it be to book an estimate, or just a form they should fill out to get a free guide for something to capture their name and email? Great video btw

@ExposureNinja 4 месяца назад

Yes, a free estimate could work. I'd also think about some of the objections that people might have in your industry, like "will they actually turn up?" or "will they leave the house clean and tidy". You could offer the 'no show' guarantee, or the 'spotless promise' in a benefits bar to position yourself ahead of other competitors. And don't forget to use personality on your site too - so many local painting sites are super generic, stock photos etc and very little passion in the copy. All of this you can exploit to your gain :D

@sebastianbroscheyoga Год назад

imagine having had a channel like on youtube this 10 years ago

@raymondbest4752 Год назад

Meciai do not currently explain reasons why for demo

@RachelleDuco 3 месяца назад

🎯 Key Takeaways for quick navigation: 00:00 *🗣️ Focus on persuasive communication to move people to action.* 00:14 *💼 Two ways to close a speech: direct close and indirect close.* 00:27 *📋 Direct close: explicitly ask for the desired action, clear but aggressive.* 00:42 *🤔 Indirect close: remind the audience of the pain they'll continue to suffer until they act.* 01:34 *💡 The only two ways to call to action: direct close and indirect close.* Made with HARPA AI

@PragmaEstudios 8 месяцев назад

This dude its a fucking genius, AMAZING VIDEO you CRACK. Thanks

@ExposureNinja 8 месяцев назад

Thank you!

@adamrocks529 Год назад

Baby converts! 👶🏼

@ExposureNinja Год назад

She does 🥰

@bitronicc1887 4 месяца назад

Hey, how about sharing your workout and diet plan? Some of us are fat couch workers that need to look better!!

@ExposureNinja 4 месяца назад

Just use this one simple trick to melt belly fat

@bitronicc1887 4 месяца назад

@@ExposureNinja 😂

@papluha32 Год назад

fastest like on youtube i made 😂 ❤

@mikepeterson8037 Год назад

What does the baby think.

@ExposureNinja Год назад

Usually I'm hungry, I'm tired, or what's the most expensive thing I can chew 😩 She's dreadful at CTA design though

@ivonabaxter387 Год назад

She is SOOOO cute :-)

@ExposureNinja Год назад

Naww thanks Ivona!

@eric_martindale1711 10 месяцев назад

What a beautiful baby. I think you used that baby to make me engage the video in some clever way. Did you make me leave this comment?

@ExposureNinja 4 месяца назад

All we can say is that Luna passed her KPIs based on the retention rate of this video

@Nerd.Immunity. 8 месяцев назад

When did Brits start saying suck?

@ExposureNinja 8 месяцев назад

13th October 1642. It's a shortened form of our largest county 'Suckenshire'

@Nerd.Immunity. 8 месяцев назад

@@ExposureNinja 🙃

@mistermister8 Год назад

There is an irony in someone talking about the mistakes of others and how they suck, and then trying to draw on a whitewoard in a low contrast green so you can barley read it.Check your top draw, there's a pot in there you can use to call the kettle black.

@Ashes1416 3 месяца назад

It's Amaz-ON. Not Amaz-en.

@ExposureNinja 3 месяца назад

Tomato, tomato 🤷‍♂️

@Ashes1416 3 месяца назад

No, even the owner of Amazon calls it Amaz-ON. The pronunciation of Proper Nouns doesn't depend on accent bro. Just letting you know to help, no issues if you don't want it haha. Take care man, good video though! @@ExposureNinja

@ExposureNinja 3 месяца назад

@@Ashes1416 ♥

@CuchBe 6 месяцев назад

U create a CtA for me and I will pay u for every CtA.

@LeeChesnalavage Год назад

Sponsored by Fruit Ninja.

@ExposureNinja Год назад

Their payments department has stopped returning our calls. Weird 🤨

@jasbindersingh2441 Год назад

Your kid doesn't add anything to the video. You offer great content , but the misplaced cute factor is just that ...misplaced. I wouldn't put my kid on my RU-vid videos.