Creating A MONSTER! The Story of Football YouTube 

0:00 Introduction 02:02 Why Mark Goldbridge unhappy as a creator 14:05 AFTV and the start of Football RU-vid 23:05 How The United Stand started 30:40 The Start of the Kick Off 35:00 Fan Channels Get Greedy 41:18 Secret Recipe to football content success 48:55 Why people leave fan channels 58:15 Advice to Football Content Creators 01:05:51 Mainstream vs Fan Content 01:10:58 The Future of Football RU-vid and Fan Channels 01:14:35 United Stand Up For Sale 01:19:26 Are Fan Channels Toxic 01:25:10 The Overlap defeats Fan Content

Thanks for having me on! Always enjoy our chats!

You and Loz work well together. Should really think about doing a full time podcast together

Mark and Loz make such a good duo. This NEEDS to be a regular show

Loz is a good guy, glad he's on this channel consistently

You two should do this as a regular podcast. The Underlap.

This is what I've been looking for. Discussions on the current landscape and trends of football on this platform.

These pods with Loz are actually really good content, no waffle or hyperbole. Just a good conversation with no tier lists or combined 11's!

This should be a regular pod! It’s great !!

I'm so glad to see Laurence back podcasting, I hope this becomes a more regular thing

Can’t talk about Football RU-vid without talking about Spencer. From right at the beginning with COPA90 up to the most recent sidemen charity match, he’s been ever-present. The innovation of the Wembley Cup (which inspired the sidemen charity match itself) and Hashtag Utd who are still climbing the pyramid and have former EFL footballers playing for them. He’s certainly a pioneer in this space.

Just want to say please make this a thing the two of you. Hearing your experiences and applying your thoughts to my own life right now, being made redundant has really helped my thought process of not taking the resentful feelings and realising you take the experience and turn it into a strength. Very relatable content that is easily transferable to your own domain. Keep up the great work. Loz it’s nice to see you again and looking forward to seeing more of you on here and anywhere else you work.

Excellent adult conversation, love the fact that there's no stupid screaming and deafening music overlays. Just two real football fans having an interesting mutually respectful conversation. Really enjoyed the longer format too.

As a creator myself who started as a football creator, I'm so glad I don't do football content as a career but so glad I get to watch others do it, be successful. Football YT is an art, goldbridge and AFTV are the pinnacle.

Guys please do more of these I absolutely love the longer form and as someone that didn’t follow RU-vid since the beginning this is such an interesting talk! Oh and I love Lawrence as a guest too 😄👏❤️

It’s nice to see a open free flowing Podcast. I think Loz is a great guest and a really great host. He knows the right questions to ask, when to expand on points. I loved the true Geordie podcast but I always felt Loz was constantly spoken over or not able to host a podcast to the best of his abilities like he is here

Mark has a great point at like 01:09:00 One day could be the worst day for you, but tomorrow can be a great day. It's a new day.

so much love and admiration for you both. Mark, seeing what you have to deal with, I commend you for dealing with it and continuing to be the best in the space. All of us would understand if you felt the need to finally stop. The vocal minority are the ones making all the negative noise, I hope you grasp how many of us love what you do and are beyond grateful. You've had a profound impact on my life and your content has gotten me through both good and bad times. Thank you for everything you do mate ❤

Great pod but Goldbridge can make this into a great partnership. The production value Loz can bring is at a very high standard. Especially if United become successful in next few years, the documentaries Loz could make would be ground breaking.

I think Loz seems to be a much more likeable person recently. I always liked him but felt sometimes he was maybe too arrogant (with JaackMate on the Christmas pod especially) but do feel he does have good banter and does think things in depth

Please keep coming back Loz. I really like Mark, Loz, and Will together. No one’s ego is getting in the way of another.

Thanks for this, really great healthy video that football youtube needs and hasnt had before/enough. I loved the point about having these channels helps validate and make you feel apart of a club rather than just watching them play on TV. I loved watching arsenal (wenger ball) when i was younger in 2010 plus (im 24) but when aftv came about it helped me feel more connected to the club and feel like even tho i live in Wales, i can share opinions and thoughts about the club that are relatable in terms of fans and normal people rather than just an ex professional on the TV. I think growing with the fans is a really important aspect, as weird as it sounds because i dont know any of you/them you grow an attachment and seeing them as people outside of pure football chat is great content and adds to the validity of following them and their opinions as they dont just seem like the football robots in the tv punditry world. I'd also love to see people be more real and unbiased about football because a lot of talk is just clearly for content and trying to be entertaining (it just really unintelligent talk), like when people act dumb(biased) for these combined 11s for example, i think you two specifically are really good at that.

Based on the comments, it’s really nice to see Loz’s redemption arc is complete 👍🏻

This is box office for me. Real honest discussion.. in a pub... cheers Mark. Listening to it on my way home right now

I definitely jumped to conclusions after the kick off abruptly ended. Loz should create his own podcast

Love this, half way through and it's great stuff from two of the best in the space. Glad to see Redmen TV get mentioned as pioneers, as a Liverpool fan I really enjoy their content. It's only gotten better with time, Paul & Chris have really found their stride as they have matured and it's noticeable in their content. 👏

This is the kind of mature football content I am on RU-vid for. Keep it up guys!!!

If you two committed to making this format a permanent set up I think you’ll grow very quickly because of the pure authenticity of your discussions. Think this space is genuinely crying out for this as it’s refreshing.

Smart chap this Loz, decent bloke, great chat. First time i've heard him, will have to go back and watch the first pod. Thanks

Only just started it. But I know it’ll be good. You’re both grown ups which is getting increasingly rare in the space. Really enjoyed these two chats between you

Incredible idea this I’m really enjoying the Goldbridge and Loz content, even if Loz isn’t permanent I’d really like to see more of this goldbridge podcast style content outside of just this week in football kind of thing. Keep up the great work mate!

I want to do aviation youtube, I have the best cameras and all the ideas, but the technical side is truly a roadblock for someone with limited to zero computer skills & editing experience. I don't want to involve other people & this discussion has confirmed my reasons why not, yet that chasm from having so many ideas for content to actually presenting it in a watchable video as I can envisage it in my head seems insurmountable without free help. I'd love more discussion on the behind the scenes side of things, the journey on how you get from talking to a webcam in your bedroom to an editorial team with professional production quality

Feel like this is just the start of something huge for the space. Would love to see them slowly bring all the big hitters together one by one. Proper football RU-vid avengers storyline

Well done guys 👏🏽 this show answered some of the questions I’ve had for a number of years surrounding Football RU-vid.

Loz is fantastic. A great duo. Mark is a smart guy. He could really create something great with Loz here.

Goldbridge and Loz with their own podcast/watch along would take over everything. Love this dynamic so much.

Keep Loz around. Fantastic (mostly) un-biased analysis from you two. Great partnership

You two need to make this a more regular thing🙏🏽❤️ keep up the great work

You and Loz should have your own podcast. Such a good chemistry between you too

I think one of the best thing about fan made content in general is it's really self reflecting and 'breaks the fourth wall' so to speak, and is therefore more intellectually stimulating / less condescending to the audience.

My god, your level of communication, understanding and empathy is unmatched. Absolutely loved this conversation. Also, loved the bits. Excellent content creators. Glad you're doing what you do!

Loving these! You and Loz make a fantastic combination for a podcast.

So glad we're getting more content from you two. Intelligent, well-spoken individuals and have the ability to take in all perspectives. Would love this to be more of a thing and keep living us content.

38:38 some of you guys please get together and make this happen. It’d still be massive & a lot of us would watch. Start it & even if everyone you’d want isn’t interested now, they’ll get on board when they see it’s actually functioning.

You two are great together btw, honest, smart, down to earth and not trying too hard

This was fascinating. A real peek behind the curtain. A great watch, thanks guys

These two are KILLING IT 🔥

Really works having two people who are individually capable of hosting, the conversation flows naturally but you both make sure to hit the taking points without derailing each other.

ah yes lads, the perfect content to watch while having a hot cuppa. This needs to be a weekly thing! Could definitely pass the Overlap's numbers

Really like you two as a partnership for a podcast, good banter and knowledge

Love you two talking about stuff like this. I would love to see Spencer FC join one of these chats, for me he’s the most genuine guy in the space and speaks very well.

I don’t even follow football or fan channels but used to watch the kick off and Mark every now and then. Please do more long form videos like this and the last one

I'm a simple man...I see Laurence McKenna and Goldbridge, and I'm lured in easily

Do a regular podcast with Loz, great chemistry with Mark

Just love you 2 working together! The gruesome twosome! 🙌🏻👏🏻👏🏻👏🏻👏🏻👏🏻

Would love to see Mark and Adam Mckola have a chat. Doubt they would but it would be such an interesting conversation.

I watch you both from Australia on RU-vid every day. Makes it accessible to a worldwide audience.

You need to team up for this regularly. Two people who gel brilliantly together who I would be never put together before 😂❤

Loz and Mark go so well together… nice work lads 👍🏻

Love longer form podcasts and we need a Mark and Loz full time podcast

Glad to see Loz back

Really interesting lads, as a songwriter and musician, can relate a lot to the creative element, so really appreciated the content

This was very refreshing and informative. Hopefully, we will see this more soon.

Great vidéo very interesting to see some aspects of RU-vid we rarely think about as viewers

I really like this video. A proper conversation. Well done lads.👍

You and Loz are a great watch,really loved this video

Love this duo. Feel like you counter each other well. I like mark and loz on their own but sometimes loz goes off and over analyzes every bit and sometimes mark is a bit simple or predictable. So for those 2 dynamics to meet in the middle is cool. Keep it up

Thank god Loz is back love this

This should just be a weekly podcast. It’s so good. So refreshing for football RU-vid

Ricky's fan cams were the reason I love watching United Stand

MG and Loz has nice chemistry working together.. looking forward to more 😊

1:02:26 such wisdom for life here from Mark. Completely misunderstood and underrated

I like hearing you two together. Two sensible guys who seem down to earth.

I’ve really enjoyed watching this, really interesting, well done keep it up

I actually think Lawrence is better suited in a friendship with Mark than True Geordie. They’re much more aligned and on the same wavelength!

Please make this combo a regular podcast. Chemistry between you two is great

I remember I used to be so bitter about Arsenal when i used to watch AFTV on a regular. Haven't seen a vid from them in ages and safe to say I feel a lot better watching arsenal even when we lose a game

There is no doubt that ‘ fan content’ engages people and massively increases their interest and connection with their club in an era where it is potentially harder and more expensive to support a team - thoroughly enjoyed this discussion 😊

Hope you're all good mark & team. Heard about that bs happening your way. Its the toxicity of social media, brings out the scummiest parts of people Ynwa

You two are a really great duo. Hopefully the start of something!🤞🏼

Great to see another video together. I think this pairing offers something that isn't represented in the current landscape for listeners. Make this a regular thing!

I like this content, i actually think mark brings the best out of loz tbh

Have to be real opportunaties and a platform are the numbers, the humility is what i rate you for mark. Som3 people have grievances that have no justufication and ego is massive

Really love this stuff, Mark. The two of you work well off each other

This was an intelligent, entertaining conversation. One point I don't think was touched on was the perspective of the clubs and the main sponsors on independent content creators. They see this kind of content essentially as parasitic, they will continue to be the enemy and there are a lot of powerful and nefarious forces around football and the media, limiting the financial potential of these channels. So it will always be a struggle but I think the online communities it serves like and demand it. They won't accept the mainstream media alternatives because of the various filters and influences on the content. I think those organisations have a fundamentally different perspective on the audience, whereas Goldbridge's audience feel like they genuinely influence the content, as opposed to the content being shaped for them based on what they ought to like.

What I like about Mark and Robby at AFTV is they’ve matured and realised that the content they put out actually holds weight these days. I can genuinely see the clubs (Arsenal and United) working with them in the future. To help them create more and better content.

Sadly that’s the way the working world is. I’ve worked in a few different industries and have regrettably learned that it’s not the people who quietly work hard and help their colleagues that get ahead; it’s often times the self-promoters, the credit grabbers, the schemers, the flatterers and the networkers who get the plum jobs. Not to mention that backstabbing and politics occurs irrespective of where one works. Probably the answer is to be your own boss if you can be.

This is such an interesting discussion. I love Marks content, I think he is very insightful.

For me the best football creator is Stuntpegg, just consistently interesting, high quality and empathetic content about often under discussed football stories

I really rate the dynamic within the podcast when loz is on

Love you 2 together. You bounce off each other. Great content as always Mark, n great to see you back Loz. Missed you man! Onwards and upwards

Never really liked Laurence on the kickoff thought he seemed arrogant but how wrong was i seem's like a genuine nice guy would defiantly love to see a full time podcast between you two Mark.

I remember when TalkSport got Robbie on and scewered him over AFTV being negative and not good fans, and they seemed to enjoy talking down to him a bit too much. Simon Jordon first then Ray Parlour just followed a few days later. Such a hatchet job. You'd hope that more grown up converstaions between the mainstream and the rebels would now be possible and you two with SJ would be good... He really should know what it is to be a disruptor given his successful career in business

Loz and Goldbridge: this weekend watch along FA cup. Let's go!!!!

When you see the standard of pundits on sky and the bbc , social media is the only place for fair comment.

Really really enjoyed this, & Loz. Hope you do stuff together more.

Keep doing these collabs with Liz mark! They are great. What a team

That was an informative and entertaining chat both. Thank you.

This should be a podcast full time plsssesess!!!??

Always found Mark funny & honest. Enjoyed TUS for hears. Never heard of Loz but seems decent. Mainstream media are losing subscribers to good quality RU-vidrs and long may that continue.