#RU-vidTaughtMe
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) LECTURE IN HINDI
( A VIDEO ON ALL ABOUT CRM IN HINDI )
This video consists of the following:
1. Concept of CRM (Customer Relationship Management) in hindi (With Real life Examples)
2. Types of CRM (Components of CRM) :
i. Operational CRM
a. Salesforce Automation (Sales automation)
b. Marketing Automation
c. Service Automation (Customer Service automation)
ii. Analytical CRM
a. Sales data
b. Marketing data
c. Financial data
iii. Collaborative CRM (Strategic CRM)
a. Interaction Management
b. Channel Management
3. Objectives of CRM (Goal of CRM):
i. To simplify marketing and sales process
ii. To make call centers more efficient
iii. To provide better customer service
iv. To discover new customers and increase customer revenue
v. To cross sell products more effectively
4. Advantages of CRM (Benefits of using CRM):
i. Better Knowledge of Customers
ii. Retain More Customers
iii. Better Segmentation
iv. Minimizes Cost
v. Enhance Corporate Image
vi. Increase Business Growth
vii. Controls Customer Defection Rate
5. Disadvantages of CRM (limitations) :
i. Costly
ii. Training
iii. Eliminates Human Element
iv. Third Party Access
v. Technical Support
vi. Record Loss
6. Importance of CRM (Why Is CRM So Important?)
INSTAGRAM : / mr_singh.01_
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20 фев 2022
