CrossFit CEO Don Faul: "I think 30 million people is just the start" 

For the "more from the outside media" question, hopefully he can direct CrossFit resources more towards these media sources that will help/uplift the community and sport. Most all of the true CrossFit sources/podcast/vlogs are aimed directly at supporting the cause. Stay away from any that have any obviously toxic reputations. The growth of the sport doesn't need them.

It’s amazing to highlight the everyday athletes, but not unlike bodybuilding people love to see those at the peak.

Really good questions and responses

Good guy. Thanks for the interview.

Hi Lauren, Thank you for the amazing interview. If you get the chance, could you please ask Don about the following (would help CF HQ track the number of members): Beyond the Whiteboard is great, but it does not have class reservation. As such, affiliates must also use another app. Would CrossFit consider providing affiliates with an app that does BOTH class RESERVATION as well as WOD TRACKING capabilities? Please consider this as it could bring a lot of value to both CF HQ (from the data it would generate), affiliates, and athletes, with relatively low cost for CF HQ. It would be great if it was included in affiliate fees too, so that affiliates would default to app. This would help with long term growth and value proposition for new/current members.

Pour one out for Lauren

Candidly

Every time he says candidly, do a burpee.

You can tell he’s a Marine Officer. Very politician like. Hopefully he explodes the CrossFit methodology into the most used PE.

Crossfit is absolutely ripe for real data-driven growth. For a methodology that treasures performance data, it has seemed behind the curve on business data. The initiatives he mentioned sound great, and all of them can and should be launched with a backbone of solid metrics, to allow Agile Marketing to direct HQ resources toward what actually works. Beating your head against the wall is not a productive exercise.

Vegas 2025