Customers have a number of needs and wants, but we also need to think about customer demands. This video covers the differences between the three. Customer needs are the basics that a customer needs a product to do, think food must have nutrients and cut their hunger. Customer wants are the feeling customers have on those needs that add preferences, so instead of just needing food, you want a Culver's butterburger. Then Customer demands are those wants with the financial ability to do something about those wants.
Filmed in Utrecht, Netherlands
#marketing
Topic 1: Introduction to Marketing
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26 авг 2019
