✨CREATE YOUR OWN CHANNELS✨ Rodney Lam is the CEO of Daily Paper, the premium fashion brand that's turning the industry upside down with African design, cutting edge technique and a fully black board. As a screen writer and movie actor, Rodney knows a thing or two about captivating an audience. On episode II of "2021" he explains how brands mustn't rely on social media such as TikTok and Instagram. They're a nice to have. But what you need-to-have is a channel of your own to interact with your following. A channel fully designed to turn every follower into a customer. One that buys your story. And the product.
So what turned the Daily Paper story into the success that it is today?
🛒Started out as a popular blog about black culture, fashion, music
🛒The brands values (diversity, sustainability, inclusivity) are incorporated in every design, campaign, store, event but most importantly these values are embedded in the organizations culture
🛒Before COVID the world was already changing, the consumer shift was happening. From fast fashion to sustainable fashion, from the high street to online. Daily Paper was already meeting its customers demands from this perspective and now Rodneys team has just attracted more of these shoppers, a lot quicker
And the brand is not done conquering the world. Not in the slightest! Rodney reveals the 2022 plans.
⏰🎈On May 27th you can watch the full episode of "2021" with Rodney, right here on RU-vid.
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10 сен 2024
