David Staley & Reid Wicoff | Digible Dudes | Podcast Palooza 

The conversation focuses on the importance of the resident journey in the multifamily industry and how operators can be more intentional rather than transactional.
Janet Rosseth, David, and Reid discuss the need for a shift in mindset and the role of technology in enhancing the resident experience.
They also explore the concept of social proof and leveraging resident testimonials to attract new residents.
The conversation concludes with a call for curiosity and asking questions to drive innovation and improve the industry.
Takeaways
-Operators should shift from a transactional mindset to a more intentional approach when it comes to the resident journey.
-Technology, such as chatbots and agents, can play a significant role in enhancing the resident experience and building better relationships.
-Social proof, such as resident testimonials and reviews, is crucial in attracting new residents and building brand loyalty.
-Curiosity and asking questions are essential for driving innovation and improving the multifamily industry.
Sound Bites
"We should be thinking more about the consumer and not treating them as much like a number as maybe we have in the past."
"There are so many opportunities now to give more meaningful, more relevant content to a prospect than ever before."
"There's a misalignment of incentives that cause issues in the resident journey."
To find out more about Digible, visit digible.com
To find out more about MMN, visit multifamilymed...
resident journey, intentional vs transactional, technology, social proof, resident testimonials, curiosity, innovation
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