Day in the Life of a Marketing Director / Content Creator

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📈 DIVE DEEPER INTO ADS:
Buy the Performance Creative Master Course: dara-denney-s-...
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🧠 WATCH NEXT:
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🧰 MEDIA BUYING & CREATIVE TOOLS:
Foreplay - How I save Facebook & TikTok creatives forever - foreplay.co/?v...
Marpipe - Master Catalog Ads - www.marpipe.co...
Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - motionapp.com/...
Varos - www.varos.com/...
😎 LET’S BE FRIENDS:
╰ Twitter: / denneydara
╰ TikTok: / daradenney
╰ Instagram: / daradenney
╰ LinkedIn: / daradenney
📸 RU-vid & CREATIVE GEAR:
Equipment: www.amazon.com...
Epidemic Sound - How I get dope music and sounds on my channel - www.epidemicso...
TubeBuddy - How I do keyword research for my channel - www.tubebuddy.... Hey everyone, I'm Dara. I'm the Senior Director of Performance Creative at an NYC advertising agency. Come see what a day in life is like for me!
************
MY FAVORITE MEDIA BUYING & CREATIVE TOOLS
Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - motionapp.com/...
Foreplay.io - How I save Facebook & TikTok Ads creatives forever - foreplay.co/?v...
LET’S BE FRIENDS
╰ Twitter: / denneydara
╰ TikTok: / daradenney
╰ Instagram: / daradenney
╰ LinkedIn: / daradenney
MY FAVORITE RU-vid SOFTWARE
Epidemic Sound - How I get dope music and sounds on my channel - www.epidemicso...
TubeBuddy - How I do keyword research for my channel - www.tubebuddy....

Опубликовано:

2 окт 2024

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Комментарии : 87

@DaraDenney Год назад

What do you think of this video? Definitely out of my normal!!!

@marcusecom Год назад

I think its nice to mix things up a little. I`ve been following you for 1 year now and you completely changed my Facebook ads game. 🔥

@ruutupunontaa Год назад

I loved seeing a little bit of behind the scenes 😍 I found your channel a couple of months ago and like the style of your videos that I have seen this far 🙂

@Irem-nc5lg Год назад

Loved to see a day of your life! 💕 I am new to your channel. I love how clearly you explain the audience and how UGC content should be. Thank you for your valuable content!

@Heatherlaurey Год назад

Loved it. You’re freaking amazing.

@ferres_aus 7 месяцев назад

Great insight of your daily work!

@hntvn Год назад

Love the behind the scenes! One of the most educational youtube channels on media buying! Thanks for your work!

@DaraDenney Год назад

Glad you enjoy it!

@DanielleDeneau-s1h Год назад

I love that even though there's so much responsibility and expertise, it's refreshing to see people being human and acknowledging that it's a lot!

@abdullah_shaikh95 Год назад

Argh! Too short video Dara. Wanted to see atleast 25mins long video 😁

@DaraDenney Год назад

Noted for next time!! I can definitely do a much longer video if you all want :)

@VCRrepairman Год назад

Can you elaborate on the “red lipstick power play” tactic..? Is there a male version…?

@shakeiralovesit Год назад

Loved the video style and I liked the ad reviews I can't wait to see another!

@DaraDenney Год назад

Coming soon!

@buildingwithshin 7 месяцев назад

Lets gooo!!!! Have you joined the Limited Supply Slack Community?

@dariotrajkovikj3838 Год назад

Great video Dara! I enjoyed it and watched it until the end! I have a question though and I'll appreciate your answer. As a Business-English coach for Marketing Directors who is always on the lookout for new knowledge and improvement, I would like to ask: In your industry, how important do you think strong English communication skills are for achieving your marketing goals? Thank you in advance!

@NateRichtervlogs Год назад

Love the content! But the music was giving me anxiety felt like I was behind on time about to miss a meeting.

@DaraDenney Год назад

Naw that’s just my life. Lol

@jackhayes7685 Год назад

Really humanising video Dara, enjoyed it a lot. I do have to say though...$10 coffee is not OK! I am about as far away from NY as can be so maybe that's normal, but still 😬. I think your full tutorial vids will always be more popular, as you'll draw in all the new media buyers learning the ropes for the first time and loving the content. But for all us long time viewers and more experienced media buyers that don't so much need those tutorials, I for one love the more up to date "deeper" vids that focus on creative that's working RIGHT NOW, whereas the newbies probably won't get as much out of it because they're not there yet. That's my opinion anyway 🙂. Im sure it will get repetitive doing "how I structure my account" videos after a while 😆

@DaraDenney Год назад

OMG I do NOT think a $10 coffee is normal. I actually never drink coffee, I make tea at home, but that day I needed to essentially pay for desk real estate before my meeting. And love the insight on the videos you like most!!

@nezsa628 Год назад

Hi! I’m currently exploring the business world and I came across your video! This was very informal I would love to see more! Like a Monday-Friday !!!! Or a video of what your major was or what you studied to get to where you are today !!!!!🎉🎉🎉🎉🎉

@silvz1995 Год назад

What camera setup are you utilizing? Dope vlog style video btw!

@DaraDenney Год назад

Sony ZV1 and a GoPro 10 and iPhone 13 Pro Max

@ArieS1 Год назад

Gratz on the incorporation 🎉

@DaraDenney Год назад

thank you!!!

@noone7097 Год назад

I love your approach towards work, but don't you feel robotic to do the same routine again and again.

@averxyn 8 месяцев назад

This is so cool, I want a job like yours so bad. Do you have any tips for how to gain success in the industry?

@rafaeladizon7833 3 месяца назад

If you're hiring I would love to know what positions you have open!!

@fahimedits3 Год назад

Dara how much a creative strategist just like you do make per year?

@lifeimprovementproject Год назад

I really liked the vlog just hard work and meetings none of that I mediated 3 min and I took a cold shower kinda stuff

@microtasker Год назад

Ok so when you say 'Tell me Lies' is your favorite show; is that because it's a good show or is it because it has the best ads? 😆

@DaraDenney Год назад

HAHA it's probably because it is the complete opposite of what I do in my work life... so it is like the ultimate brain shut off.

@mattharris1698 Год назад

Good stuff Dara, good to see that WFH is still doable at the senior level. Quick question for you, have you made any changes to your creative testing strategy or is it still largely the same as the last video you did on it? I've been hearing a lot about Dynamic Creative being used more now, not sure what to think of it.

@DaraDenney Год назад

Thanks for watching! I love WFH, but I consider myself more "hybrid" since I go into the Thesis Studio a lot for shoots. And for the most part, the creative testing strategy is the same... however, I have been using DCT more on the sub $100K/month accounts.

@mattharris1698 Год назад

@@DaraDenney Wow thanks for the quick reply. I've been WFH since the start of lockdown, just the social aspect I miss really. Ok great thanks, i'll definitely look into using DCT more then as most of our accounts are at or below that level of spend. Looking forward to more of your content!

@sandybrown5903 7 месяцев назад

Love this style video❤

@VCRrepairman Год назад

New leader, and mentor acquired…!

@thebrave4974 Год назад

Man u did all of that on a single day!! this usually takes me 24 days and 7 Redbulls

@joebeck0 Год назад

Hey Dara, I just stumbled across your channel and seriously appreciate the insight you show what your life is like as a marketing director! I've just got out of the Air Force after 5 years, and I am contemplating on going back to school to get my degree in business with a concentration in marketing. From what I have researched, I really like the idea of marketing analysis/growth marketing, but also really like the work of product marketing manager's (helping a product team launch new products, enabling sales teams to sell that product). Any insight you may have on what I could explore further to learn more would be appreciated!

@Immigrantlovesamerica Год назад

If loneliness was a video

@antoniodoesmarketing Год назад

Awesome video 💪 As a upcoming media buyer with the plan of getting Meta Certified because I don't have any experience, what is you advice to look for jobs, best platforms or best way to reach out to agencies?

@ensayh 11 месяцев назад

omg pls do more vlogs on yt

@simon9325 Год назад

Hi Dara, I have a question. It has nothing to do with this video, but I would appreciate it if you could reply. Does Facebook show your ads to past Website Visitors automatically, if you enable broad targeting without exclusions? Or do you have to target Website Visitors specifically?

@DaraDenney Год назад

Yeah it probably would.

@harshruia2 Год назад

Hi Dara, I had a question. Although it’s not related to this video I would be grateful if you can answer. Should you exclude past purchasers on your creative testing campaigns / ad sets ?

@DaraDenney Год назад

Yes, just past purchasers.

@harshruia2 Год назад

@@DaraDenney thank you for your reply

@harshruia2 Год назад

Hi Dara, im following up on this question. I have been using 180 day past purchasers exclusion and have noticed that 30 days is performing better for me. 180 days is becoming kinda too restrictive for Meta. The industry im talking about is skincare. Would love your opinion that would you exclude 180 days or 30 days. Would be grateful if you reply.

@ashanherath93 Год назад

As the Marketing Director are you still looking into Ongoing campaigns and Optimizations? or its a completely different role?

@DaraDenney Год назад

I don’t make optimizations, but I look at ad accounts everyday. I still make optimizations for some of my consulting clients, though.

@johnnygarcia2503 Год назад

Love these type of videos and have learned so much. Just subscribed

@alaraakcasiz6374 Год назад

Share this kind of video!!! I felt seen with my crazy schedule today, thanks to you. I'm not the only one!

@1CustomTRolLeR29 Год назад

Hi I’m recent grad I love to see more career videos thanks 😊

@mahmoudafifi7804 Год назад

You need to do more from this 😁

@HireFireTeam Год назад

Here for this content Dara. You're bigger than your expertise. Those shade are fire, great fit.

@DaraDenney Год назад

I appreciate that!

@its_amanagrawal Год назад

Love it. I'd love to see more of it.

@LennyYT Год назад

Do you charge more for in person meetings or is it saved for people spending x , their choice? 🙏🙏🙏

@DaraDenney Год назад

TBH I only do in-person meets for Thesis clients at the moment. But, if it was for consulting, I don't think I would charge more. Most of the time these in person meetings are for coffee/dinner so not like a presentation or anything.