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Daymond John Speaks About the Downfall of FUBU 

Earn Your Leisure
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In this revealing interview, Daymond John, the entrepreneurial force behind the iconic brand FUBU, discusses its rise to prominence and the challenges that led to its eventual downfall. Dive deep into the world of fashion, business strategies, and the lessons learned from one of the industry's biggest success stories.
Don't forget to like, share, and subscribe for more insightful interviews! #DaymondJohn #FUBU #BusinessInsights
Link to full episode:
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25 окт 2023

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Комментарии : 53   
@RellLife78
@RellLife78 9 месяцев назад
Our culture determines what's hot and was not. So it's the culture the reason why FUBU went downhill. We're our own worst enemy. But we'll continue to support other cultures such as Gucci, Ralph Lauren, Versace, etc
@misunderstoodkj
@misunderstoodkj 9 месяцев назад
Yep. The only thing we gotta do is start back wearing the brand.
@BadLuckGino
@BadLuckGino 9 месяцев назад
Reminds me of when 50 Cent cut out the rest of the G-Unit members from the Reebok deal. From what I remember, he said they wanted to wear Gucci and LV but 50 ended up making $80MIL from the deal. Sometimes your own people don't see or support the vision...
@deependmedia
@deependmedia 9 месяцев назад
them other brands don’t even like us wearing they clothes we just blinded and think its cool to wear it
@cremdeniro237
@cremdeniro237 9 месяцев назад
To be fair those other brands were calling up macy's etc & ask them to take them off the racks get them out of the stores
@bizness-as-usual-58
@bizness-as-usual-58 9 месяцев назад
​@Talkball2me exactly. It was the same with the cognac brands that were not impressed/happy with rappers rapping about drinking their cognacs in their MVs. And they didn't care about black dollars keeping cognac sales going through the roof either because rappers changed the perceived "sophisticated" image of cognac that those brands marketed.
@Messiahis1k
@Messiahis1k 9 месяцев назад
Damn use to have a Fubu jersey in middle school by high school you’d get flame having one
@GeecheeYaw
@GeecheeYaw 9 месяцев назад
In a book he co-authored, The Brand Within, John explained that one of the major factors that led to the company’s demise is that they had too much product. “Once you hit mark-down bins, it’s tough to climb out, because you’ve lost the sense that your clothes are fresh and vibrant,” he writes.
@ajuber876
@ajuber876 9 месяцев назад
After 24 years, Bought my first pair of FuBu sneakers 👟 in Walmart because because I now value the brand much more than I did as a teen.
@shesonfire_
@shesonfire_ 9 месяцев назад
Fubu had such a great run. Honestly I miss it. It can make a comeback. The designers were so dope. ❤ Just mix some of that retro with today’s style.
@ElevatedMindz
@ElevatedMindz 9 месяцев назад
I'm Glad Daymond is doing well and he did not let the end of FUBU stop him. There is so much truth to the access of information that we do have, but its up to us to focus on useful information and apply it versus consuming useless info every day.
@Mynister2Society
@Mynister2Society 9 месяцев назад
FUBU was hott when I was a shorty. If you had a 05 FUBU football jersey with some matching Mikes you was in. 😂 I think FUBU needed some different designers that had more innovative ideas. The Fat Albert stuff was the end of the brand imo.
@latoshachenault333
@latoshachenault333 9 месяцев назад
FUBU was and still is dope!! We need to bring it back frfr.
@gtmonte4712
@gtmonte4712 6 месяцев назад
I just bought me some throw back jerseys and old stock jeans with tags. FUBU is back!
@YoungAlmighty
@YoungAlmighty 9 месяцев назад
Just purchased a FUBU hat.
@GeecheeYaw
@GeecheeYaw 9 месяцев назад
FUBU released the compilation album The Good Life on September 25, 2001 which featured the likes of LL Cool J, Nate Dogg, and Keith Murray. It lost the company an estimated $5 million USD. “We didn’t know our numbers, we didn’t look at our numbers, we were spending money like drunken sailors, we were getting caught up,” John told Fast Company. “What was the reason we were doing it? Did we get exposure? Yes, but from the business model, we died.”
@desertcityentertainment
@desertcityentertainment 9 месяцев назад
Daymond is the truth!
@AnenInc
@AnenInc 9 месяцев назад
I still have a woman's dark demin tuxedo set trimmed in black satin that I pull out every now and than and everyone wants to know where I got it.
@floridaman7
@floridaman7 9 месяцев назад
Dropping gems
@iTuber012
@iTuber012 9 месяцев назад
I honestly thought he sold it a long time ago and that's why it stopped being popular... Like Sean Jean or Roc A Wear... Might go get a bunch of fubu stuff now lol
@BailBondPartnersLLC
@BailBondPartnersLLC 9 месяцев назад
You're going see ppl wearing FUBU from this interview
@mhma1976
@mhma1976 9 месяцев назад
good segment!
@OHANA-Beach-Suites
@OHANA-Beach-Suites 9 месяцев назад
Thanks Daymond❤❤❤
@weyustyle
@weyustyle 9 месяцев назад
I love Fubu ! I always wanted one every thing of FUBU
@JaminT.Jaddua
@JaminT.Jaddua 9 месяцев назад
Love it
@TheBulletzgottishow20
@TheBulletzgottishow20 9 месяцев назад
Daymond is a true hustler
@NoDustZone
@NoDustZone 9 месяцев назад
And he gives 0 fks about y'all. He just robbed a black couple 😭😭😭😭😭😭
@TheBulletzgottishow20
@TheBulletzgottishow20 9 месяцев назад
@@NoDustZone that's cap I don't believe that
@juice9100
@juice9100 9 месяцев назад
Moral of the story, black folks support your own first, sometimes you have to shop with other folks bevause we might not have it, but if we have it & you can afford it, shop black nigga, its not rocket science & lets circulate that black dollar around & we can build communities again instead of living in neighborhoods with no light at the end of the tunnel. We can go in black communities again & support & ask for jobs/employment 😊
@terrijoyce8362
@terrijoyce8362 9 месяцев назад
We really do have a hard time supporting our own. Daymond didn’t want to say it because it’s cliche but it is true.
@webbie021984
@webbie021984 9 месяцев назад
I was with FUBU until the Fat Albert thing I was like yeah I’m out
@bsykes89
@bsykes89 9 месяцев назад
💎💎💎💎💎
@zerotomillions1016
@zerotomillions1016 9 месяцев назад
At 10:00, I worked in financial services 15 years where I was licensed to sell stocks and everything under the sun. Daymond didn't explain "margin" correctly. In stock market terms the word margin means credit. Every stock market brokerage house is a bank. Buying on the margin means the bank loaned you money to buy stock using the stock as collateral. There are 2 problems with buying on margin: 1) you must repay the loan with interest; and 2) if the stock you bought on credit drops below a certain value you will receive a "margin call". In a margin call, you have to deposit enough cash to bring your account back above a certain value in a certain amount of time or you will LOSE ownership of the stock or your collateral. However, you will still have to repay the loan.
@abtheraptivist
@abtheraptivist 9 месяцев назад
FUBU sale will increase due to this interview 💪🏾
@gene5856
@gene5856 9 месяцев назад
💪🏾💪🏾💪🏾👍🏾👍🏾👍🏾
@NOEXCUSESONLYSOLUTIONSTV
@NOEXCUSESONLYSOLUTIONSTV 9 месяцев назад
Kodak black had a fubu jersey on in his video usian boo
@misunderstoodkj
@misunderstoodkj 9 месяцев назад
@6:47. Don't let this go over your heads.
@Cardel34
@Cardel34 9 месяцев назад
i bought a hard pair of fubu shoes from walmart. from a distance everyone thought i had j's on.
@acecardinal
@acecardinal 9 месяцев назад
Fubu declined when the polo era and the designer era took over. Fubu dominated during the streetwear era, but they should have created a line that changed with the times. Fubu wasn't the only one, Rocawear, Paco, Phat Farm, Enyce and other big players in the baggy street wear era all failed to adapt.
@truehistory261
@truehistory261 9 месяцев назад
Fubu didnt change bc black culture change constantly when the baggy area was over then fubu was over they should have revamp the line. That fat albert collection was crazy
@AnthonySmith-hs4py
@AnthonySmith-hs4py 9 месяцев назад
Mines Well bring It back out in America Cause You Can, Who Gonna Tell You, You Can't Do WHAT
@geminireign431
@geminireign431 2 месяца назад
Someone is going to do an Earn Your Leisure downfall soon.
@IanDunlap
@IanDunlap 9 месяцев назад
They will live without your $5,000 lol 😊
@angelocean365
@angelocean365 9 месяцев назад
Funny how this guy talking like this and is married to a.... nevermind...
@mfundodlamini1641
@mfundodlamini1641 9 месяцев назад
yeezy fubu🤔
@TheFRESHSINCE81
@TheFRESHSINCE81 9 месяцев назад
I never rock with it give me phat farm or Rocawear
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