What Happened To Fubu : The Rise And Fall Of A Streetwear Brand 

You have some good content. I like what you are putting out. A few things though in reference to this video. FUBU wasn't streetwear they were considered "Urban Fashion" much like Karl Kani, Cross Colours & Mecca to name a few. Streetwear from the early 90s to the beginning of the 2000's was underground. Stussy is the Godfather of streetwear. Other brands apart of that underground movement were Triple 5 Soul, PNB Nation, Fresh Jive, Union, XtraLage again to name a few. What you said about Fubu was correct about them going to the Magic trade show in Vegas. The thing is they still didn't have enough money. They ended up partner with Samsung (yes the electronics company) clothing division ran by Norman Weisfeld and his partner Bruce. That backing is what took Fubu from struggling to global success. I know all this because I came up in the industry at that time. I also had my dealings with Norman and Bruce as well.

The fact his momma took out a second mortgage. That shit beautiful. Great video

Fubu fell? I just bought 5 pairs of pants on their store earlier.

Been waiting for this one ☝🏾🔥

I thought LL Cool J was the owner of FUBU since he wore it so much. FUBU was very popular back in the late 90s.

In the next episodes… Mecca, karl kani, enyci, queens school of hard knocks, avirex, 555 soul, let’s go back into the 1990s

Good work

Yo I love your videos homeboy, keep it up, fubu was ace

Great video

Very informative. Can you do one on Rocawear. Alot of ppl would love to know what really happened to the brand that Jay, Dame and Biggs built. Thank you.

I definitely am gonna buy some FUBU gear

I wanna see the jerseys make a return...🤘🏼💯✔️

What happened to" manabat " jeans

I use to love Fat Albert fubu collection 😎💯

Of course I rock FUBU wanting to support black businesses in the 90s,,,, I also saw the brand,,, walking through the holes at high School 🏫🎒 (1993) 🎓

They sell fubu at Forever 21 and on their website and on social media 😊🔥

I stop buying Fubu in 98 when that guy Damian was on Rap City and he made a comment saying if you can afford Tommy you can afford mine....I took exception to that bcuz the acronyms for Fubu was For Us By Us....I know he was trying to get his paper back but we black folks are poor....if I can remember anyway I think I bought two FB shirts at a store in the mall at expensive prices and bought the remaining FB shirts from Burlington for half of the mall prices until he appeared on Rap City...I didn't really sweat it anyway bcuz there were sooooooooooo many dope clothing lines back in the 90s...which aren't none here in 2024

I remember FUBU and Cross Colors

Hey Howdy from NOLA..!! As a lifetime fan of The Harlem Globetrotters I've probably got about 7 FUBU Jerseys and WarmUp Tops..!!

I loved branded clothing, famous or not what i choose with is . .the fittings, the nature of the cloth

I had FUBU shoes bc they were the only good looking shoes for me bc I was broke and I did t know the meaning of the shoes and the brand itself until today 🤷‍♂️

Wal-Mart selling FUBU now

Here are some names for you I was in the biz during it's heyday Cross Colours Mecca Karl Kani Wu wear Encye Rp55 Azure Akademiks Pure Playaz 1020 Blues Willie Escobar State Property Pnb You also had more surf/skate type brands that crossed over. Obey Live mechanics Fresh jive Stussy Zoo York Famous stars n straps

Jus got some fubu racing shorts 🔥🔥 they whete only 1pair in each size so yea limited

Polyester polyester and more polyester.. Now i only wear cotton clothes

It could blow up again the internet is amazing 👏 🙌 lots of people trying to buy blk only we are in need of more options.

If denim jackets and high top fades can make a comeback,so can fubu.theyll just have to really put in effort and have sharp ears and eyes to incorporate it in today's competitive market and constant changing culture

Have you personally known someone that wore fubu? It was never popular not even in the late 90s/ early 2000s, Daymond John inherited his wealth and uses that business as a way to portray himself as a self-made

For us bye us

What's wrong with this firm? why are the sizes extra large? What does clothing that is sold in Europe (for example, in a Def shop) have to do with Fubu?

Do yall really not see the light, he sold out, the man has sold his soul, and why and for what, haahaaa, look at his pics, we are the lost ones.

Naz

Draymond John annoys me. I don’t have to despise FUBU. I don’t have to dig it either. I just feel he short changed a lot of those that originally started with him

Haaahaaaa, for us by us, really!!!?

ŁUBU DUBU JEBAĆ FUBU

Licking my lipstick 💄 like ll. Cool j

FUBU is tacky. Stick with Karl Kani.