In this video we''ll talk about when DC shoes was started and founded, what DC shoes stands for, what DC shoes has been worth over the years, who created and owns DC shoes, and more.
DC all started with an idea to create an apparel company, by two friends who met in community college: Damon Way and Ken Block. Starting 8 Ball clothing, they shifted to Droors Jeans, after issues over branding Trademarks.
Droors jeans became Droors clothing, which then transitioned to become DC shoes, as we know it today; a shoe company geared at providing technical skateboarding shoes. Fighting against brands like Champion and Converse (underneath Nike), DC fought for it's place in establishing a logo, eventually settling on the DC with the 7 point star.
Damon Way pulled in his brother, Danny, to ride for the brand, along with Colin Mckay, granting immediate respect. They then added industry icons like Stevie Williams, Josh Kalis, Greg Meyers, Lindsey Robertson, Caine Gayle, Rob Dyrdek, Rick Howard, Moses Itkonen, Keith Hufnagel, and others. Taking all of these infamous pros on the DC super tour, in 1997. They then went on to release the DC Video, showcasing the diversity and talent their team had to offer.
They soon added a snowboard division with great riders like Ikka Backstrom, Devun Walsh, and Torstien Horgmo.
DC has gone on to release multiple infamous shoes like the Lynx, Court, and Stevie williams pro model. They've also collaborated with brands such as Dime, Baker, and Supreme, and artists such as Kaws, or Andy Howell.
DC has navigated lawsuits with brands such as Dolce and Gabanna, DC comics, was bought out by Quiksilver, and has navigated bankruptcy. They've restructured several times, most notably in the rediscover DC campaign, where they added skaters like Mikey Taylor, Nyjah Huston, Wes Kremer, Evan Smith, T Funk, Will Marshall, Madars Apse, and more. DC has also had to part with beloved team members like Rob Dyrdek, Chris Cole, and Mikey Taylor when times got tough.
Over the years, they've let out iconic shoes such as the Lynx, the Court Graffik, the Kalis, the Legacy, the Stevie Williams Reason shoe, and more.
Let us know what your favourite era of DC is in the comments below!
1 янв 2021
