I will have to declare the Desoto the winner in 55... Pontiac in 56 would catch up a little.
Bigger, faster... almost not a fair fight as the Pontiac is a mid lower tier as the Desoto is a mid-upper tier...
But toss in the Hemi, the new look... Desoto had a very high reputation in 56-56... Chrysler would turn it into a badge only brand very quickly by 1960... Almost as highly regarded as Chrysler... I would say the Desoto had a higher reputation than even Buick and Oldsmobile in these years... Just a notch below Cadillac/Imperial and Chrysler. The price reflected this as it was certainly not a low-priced vehicle.
This was a great sales video though as Roy Ross was really hitting stride in 55... I'm sure the Chrysler management loved seeing this one in 54...
25 ноя 2023