Dear Jordan Brand.... 

Most people that review sneakers are scared to say what you said...salute sir!!! 🫡

All great points. For me personally spending $200+ on a pair of Jordan 4s for the sizing to be so inconsistent is ABSURD. Each pair I own, I have around 5 pairs. They all fit completely different.

Thank you for addressing this Nike is clearly getting greedy and hitting consumer pockets hard

Jordan brand response : "Welp, he said hes a major fan and that's never going to change! so we are doing something right! bump the prices up and remove air from the models!"

The number one problem with jordan retros is the comfort. More than half of the time, it's like walking ariund in concrete blocks. We can't keep paying over $200 for dead technology from the 80s and 90s. I already stopped buying retros for this reason. Every other brand is giving us something to walk in comfortably besides Jordan. If you own anything from adidas, hoka, new balance, saucony, then you know it can be tough to rotate in retros from jordan because it's dead teachnology

I hope they watch and listen, it’s all love !

Jordan Brand can take Notes from New Balance and Yeezy when it comes to Comfortable Shoes 💯💯

So glad you addressed this, cause this is most definitely really great points Jordan brand could use to help bring back the love of buying sneakers again. Great video 🙏🏾

This man is genuine and a blessing to the culture...you have echoed my thoughts salute

Well said. You hit the nail right on the head with this one. Thank you!!!

Straight facts all the way through, echoing the sentiments of basically everyone I talk to about sneakers. An all-around refresh is needed at Nike and JB specifically. A lot more frustration and confusion than anticipation and passion. Hopefully the brand is somehow aware that people feel this way.

Thank you for sharing this!!! Straight facts

I’ve been watching Eddie for maybe 15 years or more. This has to be one of your best videos, brother. Thank you for this NECESSARY feedback to JB. I’ve been collecting since 2002 and couldn’t agree with your sentiments more! -One Love

Great video, topics, and delivery. The storytelling would be magical and the comfort would be the cherry on top.

All valid points. Thanks for sharing and I hope this video gets more likes, comments and eventually into the hands of Nike/Jordan brand. You have a voice and people want to hear from you. Keep being great and putting out more content like this. Peace bro!

💯 on point with the SB 4’s. Nobody ever - EVER (channeling a little Y2J there) - asked about Jordan retro comfort until the SB 4’s came out. Now we know, they can do it without sacrificing how it looks. And anything that isn’t as comfortable from then on will always be at least a bit disappointing.

This is 💯 on point. As a longtime sneaker lover and MJ fan who just recently got back into collecting, I’d love to see more storytelling, special packaging, history, content. While nostalgia helps, the comfort and price factors also matter. I rock with New Balance and ASICS too, but there is nothing like a fresh pair of Js.

Good take on it. Nothing wrong with providing Nike/Jordan with feedback that they need to hear.

Eddie Win, I really enjoyed watching this, so I hit the like button!

Very well said!

Love this video. I think you have some great insight and shared a lot of community sentiment. 🙌🏾

Great video... Hit all the best points! Thank you

Just subbed to Eddie and his content recently. I’m a collector in MA also, and really am feelin’ tha content. Valid 🎥📝

Never thought of putting the drawstrings of my hoodie through that Jordan logo slash cutout. Thank you! 🫶🏻

Well said! Hope the message is heard...

I feel you on the comfort man, I stopped buying Jordans for a long time because of that and the fact the shapes and materials use were off to me. I did noticed since 2020 they start really remastering their retro's close to OG even with the cushioning, this is what brought me right back. I randomly hit on a shock drop Playoff 8 and been impressed since. I mainly picked up OG's the Jordan wore but for the right price I'll pick up a different color like those Green Glow 3's that dropped recently. Got them for $135 and the comfort on those is crazy compared to my 2018 Black Cement 3's. You hit on a lot of points especially that continued price increase.

Eddie for the WIN!!!! This video is spot on bro!!! I feel the brands vision got clouded by the ridiculous resale market and also partly by the consumers who unlike yourself only care about hype and will pay whatever the ticket says for that hype. Keep em coming Eddie. Sooner or later they will listen and you will be credited with helping change the game!

Could not agree more on everything you said 💯 on point.

Great points 👌🏼

Facts! I approve this message 1000% Comfort! (On retros) Comfort! (On retros) Comfort! (On retros) & quality materials. Come on Jordan Brand. Listen.

Comfort is absolutely why I really stopped copping retro J’s. I’m glad you mentioned the Luka, JT and Z signature lines with Jordan Brand. I’m 42 and I know those aren’t whats hot in the streets but I could care less. I have been copping Lukas, JT’s and Zions and have really enjoyed wearing them. Hell I have actually gotten more compliments on those than I have retros. Let me also throw in the newer Air Jordan models like the 34 and up. I love rocking those as well. Super comfortable. I’m more excited about the 39’s in July over any retro’s. Great video bro!

Could not agree more with these points!!!!!!!!

I agree w/ Eddie! I just love sneakers and am leaning more to New Balance & Saucony for style and comfort but their apparel is lackluster! Jordan brand colorways & silhouettes are iconic but as young get older you feet need the comfort.. ✊🏾 Great post!!

All great points I agree with completely! There's so many nice pairs out there but the price and lack of comfort really stops me from buying pairs. Even the recent Military blue's I had to return because they were uncomfortable for me and just too expensive (and in my opinion, not worth the price for the quality we're getting).

I do agree with alot with what you said. Hope nike takes some of this into consideration. Them sb 4’s make sense with the comfort. Since they were mainly made for skaters to skate them. Also i agree with not raising the price but what sucks with that these resellers snatch them quick and end up releasing them for way more. Making it hard to get a pair for retail and makings us think about buying resale.

Couldn’t agree more! Great video. I hope someone from Jordan Brand is listening.

That's why I like New Balance you can get fire colorways from outlets for cheap

Bro you so right.. I see all these off colorways being dropped and with no ryhme or reason an it just doesn’t hit like a special retros use to. I always wondered why I liked OG colorways so much but I believe the reason why is because the story. They make it tough, real and nostalgic an not just “another jordan retro”. New colors can be cool but make em with a purpose. Give us the why. Also That comfort point is a big one. I have passed on retros because of quality an comfort an even sized up half and still had my pinky toe buggin. A1 on your video homie.

This is a geat one-person focus group feedback video.

appreciate the content and message, you are not wrong. If more folks felt this way maybe some of these things mentioned would be implemented but money talks and well you know the rest.

I agree with u 100.!especially the lady’s line footlocker tried this with lady footlockers

Great points, also giving a few extras with the pricey jordan models like aj3s and 4s, would somehow justify the price of the sneakers in the consumers mind, they only give extra laces with air jordan 1, they can add them in other models too, may be some matching socks, hand tags, something like that.

What I do is replacing the insoles to comfy foam ones. I do agree with you. Jordan could maintain the external design, but change the internal technology

Had to be said.. so many great points made

This was a magnificent video and much over due. My teenage son loves to barrow a pair of my J’s every once in a while but it isn’t his first choice. Spot on with we are getting older and deserve the comfort. ✌️

Valid points. Specially your very first point of of their target audience. I’ve been wearing NB over Jordan’s due to comfort.

Preach on! 💯

I agree with you in regards to comfort. The majority of my collection are Air Maxes and Jordan 13 because of their comfort. Latest purchases have been New Balances because of prices, comfort and better colorways. I can thank you for that. I’m not paying $200 plus anymore, as you stated there are better comfortable sneakers within Nike for cheaper price

Thank you!!!

Definitely agree on the comfort part, especially certain models. New tech. like how the Kobe Protros upgraded to the current times would be something to look into. Same shape but new tech would do wonders

Jordan and Nike need to improve their insoles. I always swap out them out.

I agree with you forsure on the comfort! I also think they should replace the polyurethane midsoles with another material if possible. It would be nice to keep the shoes longer without worrying about them crumbling.

Eddie thank you so much. I am 41now, live Nike and Jordan brand but comfort is getting more important und the prices are way too high these days. Greetings from over Germany 😊

Love this so much bro

Great f’n video Eddie! 👏🏾👏🏾👏🏾 Well put topics and well said. I know Jordan brand is listening, but we all know they’ll do what they want, when they want. And when they do, it will be very gradual where most people won’t even realize the change. I hope they do a lot of the things you said and hopefully much sooner than later! Again, awesome video bro! 💯

Eddie, you’re speaking for the the people!!! Thanks bro 🔥🔥

Fantastic video, you hit on some very legit points. I especially agree with the comfort and storytelling suggestions. Why TF are uncomfortable shoes that cost less to make selling for twice as much as shoes with superior tech? Can we please find some middle ground!?

That was really good. I agree 👍

Great idea. i totally agree

One of the best videos I've seen so far

You hit the nail on the head!!!! They need to make js more comfortable without changing the style. I have multiple pairs of js and I just wear my nb 1906rs or vomeros all the time.

I don’t understand why they can’t make them more comfortable and still look the same as the originals.

Thank you for speaking up and addressing the sneaker elephant in our realm. SNKRS was going in the right direction for a time when they had the like button and provide some statistical feedback on what was trending, had some good storylines on drops, then it had what’s dropping, but all of a sudden it just went flat and kind of felt like they said we’re good, and our product speaks for itself. Nike may just be on the adage of: why fix something that works, but many have changed their perspective and looked elsewhere on many valid points you mentioned. NB, Adidas, ASICS - man I bought more of those brands in the last two years and I have seen the younger generation flip as well.

No lies told. Salute

Right on points!!! I really hope Jordan brand will take this video seriously

Great video Eddie!

Excellent video

Preach!!

All great points Eddie! I completely agree with everything. I wore nothing but Kobe’s for years because they were so much more comfortable than anything else. But with Kobe’s passing it became impossible to get his shoes, so I went back to J’s.

Love my Jordan’s and Nikes and have a solid rotation but when I go running I wear Brooks for performance and comfort 😮. Great point on the forecasting of releases and trends. That would be extremely hard to do. I think you are correct with many of the shoes already locked in for the next two years. As far as the reasons behind some of the colorways, are we sure there is a related story to Jordan? Could just be a designer picking colors they like? Love your content, keep it up!!

All good points and things I have thought about myself

Great video sir!

When I'm at home im usually in slides or my ultra boost, but after wearing my columbia 4s for a few hours i felt really fatigued. So i agree they need to up the comfort level for sure.

Yeah ur a hundred percent correct about the comfort. Jordan Retris still have old tech, they could easily make the shoe more comfortable while still maintaining the old silhouette.

As much money as we're paying I would like the retro cards back bro .. please JB that was 1 of the best parts of getting the sneaker seeing the retro cards....much respect

You made a great point about incorporating the comfort tech into the shoe without needing the branding (of the tech) or a gimmick to the end design. I really liked that Jordan brand tried incorporating React foam and Zoom air tech into the Jordan 1, but the execution was just poor. The Jordan 1 reacts are hideous and the Jordan 1 zooms had small design gimmicks that just didn't need to be used. It would be a lot better if they just made a Chicago (or Banned or Royal or other OG cws) Jordan 1 with either Zoom air or React inside the midsole with the standard design and no forced branding on the shoe. I feel like that would be the best way to incorporate modern comfort tech into Jordan retroes. Change the inside of a classic, not the outside.

yes comfort Pricing for me makes plays a major part in whether I buy a sneaker or not. leave my Jordan1s though lol

Love this video because the COMFORT COMFORT COMFORT is the Main talking point for me, I can tolerate everything else even the price but the COMFORT SHOULD DEFINITELY BE BETTER!!! But thank you for making this video 👍🏾

All valid points Eddie and this video hopefully gives Jordan brand a little food for thought 🤔 for me there are a lot of inconsistencies especially with Jordan 1s. Sometimes the paper inside the box is thicker and has the gold 23 numbers printed on the paper, sometimes it doesn’t. Sometimes the shoes are individually wrapped in paper, sometimes they aren’t. Sometimes the quality of materials are excellent and sometimes they aren’t. For me it’s about consistency. Just be consistent with the product that you promote and sell. I like to have an idea of the quality I’m buying before I buy it. Stories behind different colour ways would be a unique selling point and would no doubt influence consumer buy in and loyalty. Great idea on Jordan brand creating content around releases. Input from the Design team, planning, manufacturing, sketches, materials used, intent etc. Keep up the great work. Love all your content. Big ❤️ from 🇬🇧 👊🏻

Comfort is HUGE IM 41 now my feet are not built the same lol you gotta give me something I can actually rock and not just look at!

🗣️🔥🔥🔥🔥 Great vid Eddie

Right on the money.

Eddie,long time follower first time commenter. I’ve watched your videos since you were reviewing Puma Suedes on your kitchen table, and before you were showing your face. Your journey has been wild and deserved. If I was in your position I would’ve have operated in the same way. You’ve been able to maneuver through the industry so smart but you’ve stayed true to what you believe in. I salute you. I just want to say this is a good ass idea! You need to run with this man! The idea of having a series, even start it small. Just highlighting the history of the shoe with the thought process of what they were doing and make it go inline with a release would be awesome! I guess Nike doesn’t have to because right now anything is going to sell out, and they did do that storytelling in that Afleck movie Air. Which I actually enjoyed but I don’t know how well received it was. However, if they do the series in a way that was more like interviewing Tinker, and going into the kitchen and making the shoe, to why did we choose that color blocking and those colors. If done well would be great. Anyways, I’m probably rambling but with your know how and what you’ve been able to do so far with the people you e been able to meet and work with, I’m positive you can make something happen, and if you do I’m with you every step of the way! Again, I appreciate your content and the products you’ve been able to put out have been fire! Keep doing what you’ve been doing and I hope we will see a Netflix series called “Tinker” Produced by E Win very soon!

Great points bro, got urself a subscriber 👊

Some valid points. Speaking of NB, I have been wearing their MADE stuff for years and one of the big reasons is because of value. It is much more palpable to pay $200 + for a shoe with premium materials vs a pair of Jordans that rarely scream quality.

There are many stories that I can relate to.

I agree

Maybe a more cushy squishier thicker insole from Nike would make a world of difference,especially on the 1s.or maybe softer outsole and we good!

You were dead on point with every topic of concern! I’m AJ1fan

i agree with everything man...i still have a collection of 100+ including a lot of jordans, but im at the age (upper 30's) where im just not willing to drop over $200 on a new pair of shoes anymore. If i want the shoe to rock, im at the point of just doing reps at this stage. I have other things that id rather drop that kind of coin on.

All big facts

Lol at the jordan's flowers and floor he bbqs on

I couldn’t agree more on the price - there’s so many pairs I skipped because they are too expensive for what I’d get - old tech for way more then new tech

Absolutely loved my Industrial Blue 4s, fit great, thought it was comfortable...and then yesterday the eyelet when I was tying my laces. For £189.99, they should last longer than 3 weeks. Totally right about women's sizing too. All the best colourways seem to be women's lately, and as a UK 10 (US 11) it's mega frustrating

You are so right. The target market is getting older and all grown up now. i havent bought a jordan in over 4 years for multiple reasons. 1 - if im gonna pay 200 for some shoes im just gonna go get it at a luxury/designer brand and 2 - the newer colorways are getting corny / they arent making retros rerelease styles better in any capacity.

I’m glad “they” finally addressed the sizing, with AJ 4s. I buy up to 8 pairs of the popular 4s (about 4 release annually), so I feel like an investor in JB, even though I’m giving all 8 pairs to family members. I spend at least $12,000 minimum each year on just Jordan’s, since 2017, so I’m not doing anymore because I just realized that’s a lot of money 😅. If the comfort is not there, I’m good.

Yes

Taxi Flip for $200? 😂😂😂 and I started branching out last year to NB and more recently ASICS due to comfort. Great video!

My only disappointment with the military 4s is that they are not comfortable at all. It’s a beautiful shoe. But I can’t wear em for more than a few hours before I wanna take them off. Also the price point of some shoes is crazy. I’ll pay 215 for those. But 225 for a pair of 5s is WILD.

My last few shoe purchases: new balance 2002r, ASICS kayano 14, new balance 993, new balance 2002r protection pack, Nike Pegasus. And my Jordan retros are put away and I don’t even use them. Last few Jordan drops I don’t even think about purchasing them, one high cost, two no comfort.