Good stuff. Here's some friendly feeback for the worlds greatest moderator (Jason), you don't need to re-phrase to simplify, make relevant etc. for every idea your guest expresses. Bob has spent years describing and selling his ideas, We-Get-It, don't moderator-splain every concept....let the guest run. Word count was probably more Jason than Bob. Listen to Rick Beato interview the most famous musicians in the world... he's an awesome interviewer.
We want proof of what will certainly be your limit. The whole world brings results with JTBD framework and you just write a stupid opinion. It seems you don't understand it and you apply it badly.