Key Takeaways:
✭By truly listening and responding to donor concerns, organizations can strengthen their connections, leading to improved fundraising outcomes. ✭Surface-level interactions aren’t going to cut it - we must always ask the question of “What lies at the heart of your donors’ concerns?”
✭The “Three Pains” technique encourages understanding, rather than convincing when enrolling others in a shared vision. Understanding these three pains is the key to shifting from a transactional approach to a transformational one.
✭Take note of the three pains: the pain that we openly acknowledge, the insecurities we hide due to fear, and the deeply ingrained issues that we struggle to recognize in ourselves.
✭The journey towards understanding doesn’t stop at personal introspection. Addressing the underlying fears and insecurities can inspire confidence and effectiveness in interactions with stakeholders.
“Remember, we're not pitching, we're not convincing, we're not selling. We're enrolling people in a vision.”
- Maryanne Dersch
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◉ Connect with Maryanne Dersch: maryanne@courageouscommunication.com
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27 сен 2024
