So wonderful to see the master at work! Love supporting you, your channel and all of your RU-vid and design contributions. Thank you for supporting all of us with your impeccable content. Would you consider doing an in depth case study on your expert creative process regarding the mock-up portion buildout? 💖✨🙏🏾
Geez I really love your videos! I love all of flux academy but your videos are what makes me want to sign up for the full course. You explain everything so well, thank you so much!
I really enjoyed seeing your professional work, and no less important was the full understanding of the client, the listening and comprehension that goes beyond... Very impressive.
a very legendary tutorial... so impactful.....i am a good follower of your tutorials .......but i have a question.... do you do mindmapping in your process if i may ask....
I'm so pleased to hear you go through the same process and struggle before you find the right solution. Often I go through the process of questioning myself, can't find the right font, it can be painful. But have learnt it's about pushing through.
Even after YEARS of doing this I still get stuck very often. For me it’s a sign that I’m really wrestling with the concepts and making sure what I present is the best option I can come up with 🫶
Wonderful video. Brilliant logo. At about 20 mins in I liked the lower case better, and was so happy to see that was kept in the end. The mockups with the models through the logo looks so chic Jaw dropped. 😊
I missed you, Rachel glad to see you back. The way you explain everything in simple terms makes me a better designer. And it really makes me understand why you did what you did. Learned a lot from you, Thank you for educating me 😄 Much love 💜
I popped the logo vector over the image then erased the bits I wanted using the eraser tool in Illustrator and then just zoomed in to clean up the lines 😊 If I was doing it properly though I’d use photoshop for a more clean look, but for the mockups this worked great 😊
@38:40 I JUST experienced a similar thing with my recent project. After spending days trying to create logo concepts for my client, I thought you finally found the one 😂😂 only to wake up one day and HATE IT SO MUCH. I remember having a mental breakdown, feeling so demotivated and like I failed. Then a day or two before the presentation, I sketched the logo again but this time took a complete different direction and wow, loved it, my clients absolutely loved it too!
Since there were so many things to get printed (different kinds of printing too, for stickers, labels, fabrics...), how did you manage to be sure about the colors? I didn't see you picking pantones, so were you 100% sure that those CMYK would look good? Some colors look so different in CMYK, so do you deal with this issue? Also, do you use Adobe RGB or sRGB on illustrator/photoshop?
We did do pantones later on 😊 and I always recommend to my clients that they try and budget for printing samples if at all possible to test colour. So after printing a few samples we selected the right tones and moved ahead with official printing 😊
Great video, thank you Rachel. Would you be able to make a vide how to do strategy session with the client before designing, how you discuss and what kind of exercise you do with the client? Thank you
This was so incredibly helpful. I feel so inspired and want to jump into the next project immediately. The attention to detail here and the presentation is simple mind blowingly impressive. Thank you for sharing this!
Happy to see you back! Love your videos so much - following your design process and the way you think during the brand creation is so interesting and inspiring. It helps me a lot, to know that I am on the right track.
Amazing work, thanks for sharing. I really felt the uncertainty at the deadline, it was so stressful and at the same time, I felt your relief, to do what you had to do, despite the little time for the presentation. Well done, I passed something similar but after the presentation, I had to make another to prove that it would be better.
This was such an insightful and amazing video, thanks for the inspiration and making me feel like a normal person!!🌸. Also, you did an amazing job on the logo, emblem etc. Such a real inspo to me🥰