Digital Advertising Strategies, Sales Funnels, and Unleashing Personal Growth with Nicholas Kusmich

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Join digital marketing expert Nicholas Kusmich on the GSD Show as he shares his secrets for high-impact, high-ROI digital advertising campaigns.
On today’s episode of the GSD Show, we sit down with Nicholas Kusmich, the founder of H2H Media Group. Nicholas is renowned for his success in digital advertising, having generated hundreds of millions in revenue for his clients.
Discover the limitations of traditional funnel metaphors in marketing and explore a new approach that focuses on building confidence. Nicholas discusses the importance of streamlining sales funnels and providing a direct path to the solution for potential clients. Learn how to use data to validate marketing claims and mitigate risk, and discover the power of category design in standing out from competitors.
You will also learn effective marketing strategies using social media platforms like Instagram and maximize your ad spend with email lists and retargeting. The conversation takes an intriguing turn as Nicholas delves into the potential benefits of psychedelics for mental health, personal growth, and healing trauma. Hear personal experiences and gain insights into the effects of psychedelics on the body.
Don't miss this thought-provoking episode that combines digital advertising strategies, sales funnel optimization, and a fascinating exploration of psychedelics.
GYM OWNERS Schedule your FREE strategy call with us today!: www.loudrumor/discover
From the episode…
00:00 On today’s episode…
02:12 - Introduction to Nicholas Kusmich, a digital advertising expert
03:34 - The limitations of traditional funnel metaphors in marketing
07:13 - The impact of marketing funnels on sales and attracting the right prospects
13:43 - Streamlining high-ticket sales funnels for maximum efficiency
18:53 - Using data to validate marketing claims and mitigate risk
24:28 - Marketing strategies and category design for success
32:14 - Leveraging social media for gym owners' marketing strategies
37:02 - Maximizing ad spend with email lists and retargeting
44:25 - Exploring the potential benefits of psychedelics for mental health
51:57 - Personal experiences with psychedelic therapy and perspective shifts
52:13 - Psychedelics for personal growth and healing trauma
55:22 - Effects of psychedelics on the body and connecting with Nicholas Kusmich
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Опубликовано:

26 июл 2024

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Комментарии : 4

@Gymsbyrob 7 месяцев назад

Could that also be an indicator to start looking for a second location? Also thank you for the response!

@Gymsbyrob 7 месяцев назад

Mike, let's consider a scenario where we've reached the maximum capacity for our studio's membership. We've been consistently emphasizing the importance of obtaining five referrals at the point of sale. However, when we reach our membership cap, what happens to this referral process? Would it be feasible to start creating a waitlist for these referrals? How might that impact our business model and customer satisfaction? Also, how do might other businesses such as Alloy handle similar situations?

@MikeArce 7 месяцев назад

Regardless of how good you are, attrition will continue. If you're really good, it'll just be lower. But attrition will always happen. If you're at max capacity, you'll have many members. And even a small percentage of a big number is a bigger number. Meaning, you'll still have to sell just to refill the lost members. Also, if you're at max cap... raise pricing. Demand is maxed. That'll clear up space. If you're really at cap, you can raise pricing by 15-25% on some programs. It'd cause you to lose about 3 - 15% of your members depending on how much you raise it by and your deliver, but the ones you keep usually end up resulting in an overall higher revenue even with the ones you lost. Then, you have opened up capacity for more members.