A short video guide for how to sell copywriting services. Full-training is here - covetedconsulta...
You know, I've found copywriters to break out into one of two categories, either valued copywriters or undervalued copywriters. What's the difference and how do you make sure you're on the valued side? Stay tuned in this video.
Hey. It's Alzay Calhoun with Coveted Consultant. Yeah. I find copywriters to break out into one of two categories. Well paid, valued copywriters and underpaid, undervalued copywriters. What's the difference? I can see the case for how someone may end up being an undervalued copywriter, because the work seems easy to do. I can type into a keyboard and create some copy and send it off. If I choose to outsource it, then it's just because I don't want to do it. You know what I'm saying? I don't want to write the long article. I don't want to write the long white paper, or whatever. I'll just hire that guy to do it.
On the flip, the valued copywriters know that digital marketing expands with every day. It involves more and more things and tools and strategies with every single day. All of those strategies require some level of copy. The level of versatility required in a copywriter in today's time is greater, broader than it has ever been before. The rub for you is: How do you structure your services to show that you have that level of ability? How do you maintain your premium standing in all of that stuff? Let's look at the board and see a few examples.
Let's look at a really straightforward example. Let's think about writing email followup, like an auto responder series. Show your client the methodology that you use to get to the highest level email followup copy you possibly can. Either it's a number of messages, or it is a response that you expect, or an open rate you expect, or a click through you expect, what have you. In your process, everyone needs to know what you're working towards, so there's an objective set of metrics we can all agree on before we get started.
You can't measure anything until you actually have installed the copy somewhere. It's got to be inside a service to be sent out. It's got to get into a service. You can't put it in a service unless it's been drafted in some way. You're going to have to draft and get it approved by whoever is involved in that process. Before that, the client's got to send you some information.
Let's look at another example. Let's think about a video sales letter. Again, before you go launching into a video sales letter, you've got to show the client the process of getting to the highest level video sales letter possible. In its simplest video sales letter, is a series of slides with someone's voice being recorder over top of them. When you think about the video sales letter, there's got to be a series of objective metrics you could agree on before we get started. It should get a certain response, whatever. However, you need to work, there should be objective metrics that you are prepared to be held accountable to.
Going backwards, you've got to get this voiceover thing done. It's got to be your client's voice over these slide. Let's go one step behind that. If slides aren't made, then no one can do the actual voiceover. Someone's got to make the slides and get those approved. Before that, you've got to get clear on a client's voice and tone. What do they want to communicate? What's most important? Establish those main bullet points, etc.
Being able to deliver your services in this way is something different. You need your own process for how you establish a client's voice and tone, and get there efficiently. Then, you can move into drafting the slides.
Your job is to outline this for the client so they know what their involvement is at each step. You know that's not fair nor appropriate. If you'll accept the challenge of getting this organized and you'll present yourself with this level of professionalism.
Hey. It's Alzay again. I really hope you enjoyed that video. I realize that things can look really simple and clean and neat and easy when they're laid out on a white board. Trying to apply these things inside your business can have their own level of frustration. What do you do now? What are your next steps? If you want to watch another video, you can. If you want to subscribe to the channel, you probably should. If you're over the information, and you want help packaging and selling your unique consulting services, there's a program that I have. You can get information on that program via a free training available right now on this page somewhere. Again, thank you for your time for watching this video.
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18 сен 2024
