Do Roofing Shingle Brands Matter? You Won't Believe the Shocking Stats 

Exactly the point,,, Selling myself(My Reputation) my system and more importantly installing and properly following each manufacturers instructions whichever manufacturer they choose is way more important.

📈 CONSULT directly with Dmitry Lipinskiy dmitrylipinskiy.com/ 🛠 ROOFERS: grow your business roofing-school.com Roofing Insights & more: linktr.ee/Dmitrylipinskiy

My clients trust the product we use because they trust me. Perfect point John!

As a 40 yr contractor in Dallas market I can say from my experience that any of the brands will have problems occasionally but I will never sell another certainteed product. Our company has sold $1M plus per year thru Beacon Supply. Certainteed problems in my market proves to me what a problem product they are. In my career I’ve had to enter into legal action two times in 40 years. It is a crummy option but after doing everything in my power to engage them in making this right I’m in another lawsuit. One thing I can do is make sure I tell all my buddies in this same business what happened to me.

The expertise of the installer is more important than any shingle brand…For example my workmanship warranty was for as long as you owned the house…

According to Harvard Business school data on home improvements; brands matter. But the local contractor matters more. Typically homeowners search contractors first and brands second. Furthermore a really good contractor can make the brand better. And the inverse is also true. A really bad contractor can hurt a really good brand. I have seen both. Distribution plays an important role as well, they can do the same. 23 years experience.

He is spot on regarding what is important to the homeowner.

This is absolutely great information. Thank you for sharing

A good salesperson can hype up ANY product and sell it. I use Atlas and find it easy to sell for many reasons. I personally trust their product and I believe customers can see that in my presentation. They have features that the competition just cant compete with including the scotchguard protection and 1.5" nailing zone. They provide me with great marketing materials. At the end of the day, I feel safe installing it and don't worry about callbacks because of their product. However, any shingle will do its job if installed properly.

We really like IKO, we’ve had our first manufacture defect with a shingle/manufacture. IKO Dynasty we installed about three months ago and is it big problem with a large section of the shingles, Grandular loss getting to the point that can be seen from the ground IKO will be meeting me at the site this week so, I’m about to find out if the shingle manufacturer we chose was the right choice

I always try to install the best shingles available at given price range...some brands would never use as they make really bad product

Malarkey's are the best shingles we got in Alaska because they don't blow off as often but their QC took a dip since the pandemic. Certainteed seem to last longer against sun damage but they delaminate and blow off easier. Owens Corning are cheap and decent but they have that annoying nail strip. IKOs are junk.

This video is why John is one of the best educators in this industry!

Is there a full video on this? Also, SRS to the moon baby!

I educate the customer when I show up. I teach them about the different products that the competition uses and why I dont. Makes me look like I know what I am doing and I am a professional in their eyes,

He had me until the end with the Advanced Weatherproofing Package. He wouldn't look cool to us because our response to the customer would be that it sounds like BS and this is all that it is and why. We get the customer every time. Keep it Simple.

Good insights! Funny how he mentioned GAF as one of the best roofing systems. Maybe one of the leading manufactures is a correct

Well some of his comments are misleading. Comment: "Survey says homeowners do not know what brand name shingle they put on their homes when they are leaving a convention". Answer: Really? They certainly knew when they put the new roof on their homes and they did their homework at that point and asked us a million questions about the brand after they looked them up on line WHEN IT WAS IMPORTANT TO THEM. Do you expect them to remember that brand name at a later date? They don't live the roofing life like we do. It's similar to you and I remembering the name brand of a sofa we purchased last year. Of course we did our homework at THAT Time to make sure it's not a piece of crap. Are we going to remember a year later the name brand ? NOT A CHANCE! Comment: "Homeowner does not ask a auto mechanic which brand name parts they are installing.They trust the mechanic". Answer: Again, Really? It's a foregone conclusion that if you are getting your BMW worked on that they are using BMW parts. If they are not then they are not a very reputable mechanic. Regardless it's not a typical question a layperson would ever ask. We tried going with a low priced shingle as a back up this year just to give the client an option. It failed. Stick to a great product and do a great job and be sincere with your client. He seems nice enough but very obvious he has never pounded the pavement and had to convince a couple of young homeowners why your company and shingle product is the best fit for them. Warranties???? Language disparities?? That's a whole other subject and best left to the connivers of the world. Do yourself a favor...JUST BE NICE AND DO A GOOD JOB AND YOU'LL ALWAYS STAY BUSY! As usual Dmitry great content ! Blows my mind how much time you must spend on your mission. Goes without saying your dad must be very proud of you.

Thanks for the video 👍

awesome insights!

"oh boy... eh... uh... let me give you the runaround" jk 😆 hes right though. they gotta trust you no matter what you're helping them with. my favorite thing to do is drop a number (after i did my homework of course) and they'll ask "how is it gonna work out if we go with you?" my response is "i don't know but for $XX,XXXX I BETTER FIGURE IT OUT!"

Dmitry, what do you think about the GAF Golden Pledge Warranty? Could you do a video on Asphalt Shingle manufacturer Warranties and who you think has the best warranty? Thanks! Brian Graber- Defender Roofing and Construction LLC

I feel like there would be a larger difference when we talked commercial.

Did he say GAF is the best on what test ?