Do URL structure changes affect SEO? 

This is an area I've constantly have had to fight for. I ask development teams to loop in SEO as early as possible to true understand the scope of a migration. It's not just let's migrate from point A to point B. Research, resourcing, and testing all have to occur. What's more, if issues occur and things go off the rails, there have to be contingencies. I'm really happy to have see a video specific to migrations!

Thanks for the information. Could you add the documentation links you talk about in the video ?

Thanks John.

Thanks for good information 🙂

thanks jon.

First! John, and the team behind you: Thank you for all you do everyday.

Thank you very much. I was just now searching for this exact type of information for my colleagues

Thank you so much

hello Dear is google maintaining all rules?

That was my question too :)

it was helpful thank you

Where is the link in the description?

Hello, if i change the URL then can it cause to stop indexing?

Why my website not indexed

Hey there, Can someone answer this? Having the same post on the sub-category and the main category will affect SEO?

Adding / at end of all urls all necessary or not mandatory? Anyone please tell

Deutsche bahn kartenkauf 1:01

It smells that Google as search engine era comes to the logical end - migration would take 1 year with 301 redirect ? Are you joking dear John Mueller from Switzerland? P.S. to developers: never use 301 redirect - Google dramatically drop your ranking, do 404 or even more 410