"Do You Understand What Gross Profit Is?" | Dragons' Den 

Honestly. If i was going onto dragons den i would watch so many episodes write down every single question asked and have an answer ready

The youngest Dragon understanding the power of social media shorts for marketing. The other Dragons where like "huh".

Steven 🧠: Can I sell this on Tik Tok? Steven 💡: I'm in

These would be perfect for holding up a Flow Signal

This feels like a early 2000s product

I miss the indepth questioning like in the past, which was always interesting and educational. They would question the durability of the product ( how sturdy is it, does it get affected by sunlight), practlcality ( once used, how to get it seperated from the broken product? Not all products can be put in hot water), the convenience of it vs alternatives (dependable of hot water, time to melt it, mold it, harden it), the protectibility (can you protect this product?), etc etc.

They aren't inventors. The product already exists. Sugru. Sold in hardware stores.

"The hotter the temperature, the softer it becomes." Wow, such wisdom.

The whole time watching this I’ve been trying to think of a practical use for this stuff. They didn’t give a single specific example of what you could “fix” with it

Sugru has been around since 2009

Isn't this just polymorph plastic? Already sold by many companies.

the fact that it's reusable makes it useless. if it goes soft again when it gets warm and wet then all kitchen and bathroom repairs are out.. try SUGRU.. does the same thing but better already..

Its a great product. Ive used it previously to 'join' rocks together for a small decroative structure. Its not something everyone will use. But put it at the checkout stand at all hardware and craft stores and its a winner. Someone diying somethig could find hundreds of uses for this.

Steven should have asked for 40%. He would have got it too.

I always love when a deal goes through and Debs giggles w/excitement during the closing! 😉🎉

"3 dragons down"... amazing band... love their song Krypronite...

I miss the times when Steven was actually respectful to the fellow dragons. Which was like, one episode with him, maybe two at best. Imagine being this cocky because you run a podcast, a web3 scam, a tiktok account, and are younger than the other dragons. Christ.

Update: their accounts for 2023 showed an overall debt of almost £100,000 (credits for £143,000 and assets amounting to £45,000)

Any brand that focuses primarily on “building the story”, I have doubts about. If a chip tastes good, I buy it. I don’t buy it because of a paragraph about their story and values on the chip bag..

If it's wet when it's soft you can't really use it on electric appliances.

so many competitors in this space , seems like a hobby product not mainstream

There was something similar on a tv advert about 20- 25 years back…

Product is doing well on Amazon so well done to them.

Most people only pitch the product and don't understand that is about being able to show their ability and vision to build a company that can actually execute the product.

I wonder if DD will ever get cancelled. I hope not, but I can't imagine ratings going up any time soon.

The company is operating on borrowed money with which these guys are paying themselves a salary. None of that was fleshed out and discussed in this clip. I would want to know how much they're paying themselves, the source of the borrowed money, how much debt the company has, and the plan for paying it back. I would make any buy in conditional on suspending their salaries until the business has enough turnover to cover costs. Their income should only come from a percent of net profits until the company's revenue grows enough to put them back on salary.

For how brash Peter can be at times, I think he showed a lot of class here.

Stationery box sold this many years ago in 2003 😊

Me: My USB C charging cable is broke Product: £9.99 Amazon: £2.99

Everytime one of them said "oh people won't know what it is" etc, I was just like "??? you guys know about social media right?" 😅 That's like the biggest all-in-one educating-promoting-selling machine

I am glad being back watching this show Dragon's Den. i always enjoy it

What is the industry adhesive used, do you know? I'm a little curious.

Sooo they re-discovered sugru?

“I don’t think the dragons will have ever seen anything like this before”. Unless they’ve been to a DIY store.

Good job Steven, I think you'll get this product moving

I really liked the product from the start and thought this is exactly what's needed. I am glad some Dragon had the mind to invest.

Sugru already exists

Looks Good I would buy it

Deborah’s evil laugh at the end! 😂😂

I have this sort of material on ear plugs you heat and mould to your own ear canal and then it sets. its been around for a while

Breaking fast and eating pasta while watching dragons den, can’t go wrong.

Steven nailed it! He totally figured out the path to market.

I live near the Forest in Radford, it is bizarre that his name is Forest Radford

Does it work on insulating hot pan handles or does it melt

??? Why is it not called FixSticks?

Should have called it Jim ! 🤣

This is a craft product, frankly. The repairs look awful, and they only have 2 real examples. The adhesives market has so many products that can do what this does. Super glue, tape, green stuff, 2 part epoxy. Crafts feed off of novelty. It already comes in fun colors! Kids would love it

Well, those two had really excellent posture, I’ll give them that. Not sure about the product, but I liked looking at them…

Amazing how the production team succeeds in building drama.

The only thing I can see which is original is the reusable nature of the product. Sugru came out about 20 years ago, a mouldable putty that hardened like rubber, was flexible, waterproof, heatproof and electrically insulated.

My nan bought me this off QVC 20 years ago to fix my BMX lol 😂

THIS HAS BEEN OUT FOR YEARS. It's call thermoloc by grs. Works exactly the same way.

Peter or Debra would've asked for 35-40%, Touker would've obviously asked for 95% and thier houses and cars. Stephen's ask at 25% is a very fair deal for both.

I can't believe anyone appears here without knowing their own numbers. Touker is right. This product is perfect for some home shopping network.

With a thumbnail like that, this oughtta be good

what is the product name i need it asap

Watching that, I could have guessed that's how Steven would play it.

Steven class act

Is Steven cabable of saying a sentence without mentioning tik tok?

realistically it is quite a good product i think the dragons were a bit harsh acting like he would have to explain a novel for the customer to understand what the product was for. he said a sentence and i instantly knew what it was for. and it matches perfectly with Tiktok. i can also think of endless content ideas for it for the social media which is so powerful in this day and age.

It's a cool fix it product!

This was 2022? Post pandemic? Odd there was no handshake at the end with Stephen

i cant think of a practical use for the product that i would buy it for

You will make a lot of money with this product trust me! Imagine how many charging cables I could fix with that 😂

7:50 yeah but with a product with has a profit margin of 98% which where saled grows exponentially, I wouldn’t be standing here right now lol😂

Strange how they didn’t shake hands when they got the deal with Steven.

My issue is the pitch being a product different from tape and glue when essentially it's both of those together. The difference is that it requires more proficiency and effort...and for that reason, I'm out.

So sticky tac?????

literally been out for decades, its called jenolite, theres even been coloured ones sold for fixing things like this

Unfortunate we don't get to know at what level the material is beginning to get soft.

I know that polymer, it has a melting temperature of 60 degrees Celsius and cost and 15 cents a kilo

I would definitely use that

New invention? What are these guys talking about? Does no one remember the SUGRU? The exact same product without the need of water and more neat to use. Been buying it for the past years

I have bought basically the same thing over 5 years ago on aliexpress for less than 2 usd. There is nothng new or exclusive being pitched here.

Steven thinks tik tok will solve everything. He thinks just like my 6 year old daughter

46,980

Remember kids, not all school maths are useless in life.

The material is PLA. The most common filament any 3D printer uses.

Gaffer tape and cable ties, no putty needed

Honestly is there ANY use for this? I feel like even the nr 1 best use they themselves could think of and that they chose to put on the packaging (fixing a pair of broken glasses) would be better with both glue and tape. Who wants to go around with putty on their glasses anyways? And probably wont even hold for long

This is a good idea

What ... like Araldite? Epoxy resin?

Similar products have been in the market for years

Reinventing the wheel.

This is actually the perfect tiktok video product

Your business is stagnant so the best advice I can give is for you to Fixit.

I'm only here for Deborah ❤

Charcoal & Superglue , not much ya cant fix with that

I can not think what I would use it on

Fractures in fingers, toes, wrists maybe can be helped with this molded putty. If there are chances of plastic irritation then use a finger condom or latex gloves over it.

They are concept and idea developers not mathematicians . I think that product is not a good investment

so its blue tac

I already use sugru, isn’t it basically the same product?

Reminds me of sugru that stuff was brilliant.

cant see how this product is better ar fixing stuff than super glue

Wait...is this not just shugru?!

Hasnt Formcard already done this?

I see Peter's hair is getting less grey each season

2:04 That's what I always tell her

Smart guys.