Dodge Aspen Commercial With Rex Harrison (1976) 

Regular Car Reviews.

I remember this! This was one of my favorite commercials from '76-a great era for car commercials in general. This one capitalized on what Rex Harrison did best-proper British song-pattering à la "My Fair Lady"-to bring a sense of luxurious refinement to an "economy" car (but not so economical by today's eco-standards). Aspen was also where my parents went on their honeymoon! Thanks for bringing back this rare gem! Can anyone post Rex's other Aspen ad?

My 1978 Aspen sedan is still going strong after all these years. Never needed to buy another car.

wait a minute, i think i seen the front fender starting to rust.

Thanks for the upload! Brings back so many preteen memories! Unbelievable! l.ol.l... 💕

I sure remember this ad with Sir Rex Harrison with the scene from My Fair Lady in which he won a Best actor Oscar in 1964.

As a long-time Aspen driver, I can safely say that the only thing unbelievable about it is the fact that some agency pitchman was actually inspired to link the word "unbelievable" to this car. Somehow, more accurate words like "unremarkable" and "unreliable" were overlooked.

Unbelievable. Those bucket seats are not done in "fine Corinthian leather" but in good ole "all-vinyl" just like you'd find in a Dart.

I remember this commercial from NBC in 1976 during the NFL and early baseball season. Great year if you were a Raiders/Reds fan!

it's amazing one of Chrysler Corps mid size cars became a "small car " during the gas crisis in the 70s.

Oh it brings a lot of memories. One of my fave commercials.

Yep , I'm also here because of regular car reviews .

Rex needs new friends.

Ah, the Dodge Aspen and Plymouth Volaré. Two beautiful cars that were lousily executed.

This is my first car and for some reason it was three on the tree I don’t know why but I loved it

Rex Harrison made this a great advertising campaign for Dodge, and the car had its merits like decent gas mileage, very efficient use of space and a comfortable ride. But after my folks got a 1977 one early in 1982 to replace our 1973 Plymouth Satellite that got totaled by a drunk driver, we unloaded it after two months. The odometer, though working when we got it, had been disconnected for a time, and on the road it was a real dud! It would stall often, and out on the highway my dad had to gun it up to at least 75 mph to really get the engine to crank to our satisfaction! Before too long, my mother kept repeating, "I hate this car with a passion!" The Aspen, its Plymouth Volare twin and the Chrysler Cordoba were the only decent sellers Chrysler had a the time, and it was problems like these that put its survival in jeopardy. Lee Iacocca arrived just in the nick of time!

Chrysler should have made a hatchback model of these cars

Same ol' Duster or Valiant... Same ol' rustbucket after about 5 years, regardless of undercoating!

Had 3x F bodies ... '76 Aspen with 383 for drag racing, '80 Volare 4dr sedan cop car & '79 Volare station wagon 225 & 3 speed manual, which would still out drag a stock 350 v8 Camaro... MOPAR rules!

lol 2.8 sfu is correct!

"The is the lowest low point for Chrysler," - Mr. Regular, August 2014

Me gusta el Dodge Aspen; porque hizo competencia con el Ford Fairmont; saludos a Bionic Disco y buenas tardes

We had a 1979 Volare - basically the same thing as the Aspen but with a different badge. It ran for 150,000 miles with only a handful of issues. Mileage was fair on the 225 slant six. Comfort was commensurate with price and we had no problems with paint finish. Basically it was decent car for the price, sold at a time when most cars were fairly shitty including rusty, bloated, anemic garbage from Ford and GM. The imports of that era like Honda, Toyota and Datsun were total rust-buckets in 4 years. I had a 1980 Honda Civic that was the worst car I ever owned.

Id wait until 1977...give me a black r/t 318/4 speed and fold down rear seat..

Unbelievable

The automobile may have been praised for its relative petite proportions by a gentleman known for being droll, yet the car itself was anything but smol.

I had a 1978 Aspen. Biggest piece of shit that I ever owned. I used to have to carry a spare voltage regulator in the trunk. They toasted themselves like every 3 months. Luckily it was a one bolt replacement, but you had to watch the amp gauge like a hawk or you'd kill the battery, when the regulator went. The saving grace was that it had a gauge instead of an idiot light.

Thanks for posting this classy ad for a rubbish car.

This car almost killed Chrysler. Rust, stalling, bad paint, you name it, it had it, and needed to be fixed.

Floor shifter I loved mine it was an 80 Aspen has a built 383 six pack a built 727 shift kit I pulled up next to the formula firebird my lane was a turn lane so I had to beat him to merge it was 1990 and I was 21 with def Leppard playing long hair and moccasins light turned green and the Aspen launched no spinning it has the 10 bolt 456 posi I was barking 2nd at the as merged in front of the brand new 1990 trans am

Though stylish and well appointed, no Aspen or other 1976 Dodge would have the cachet of the hottest import in America 25 years earlier - the MG TD.

A guzzied up Duster is what it was... with a propensity to rust out and fall apart at the drop of a hat.

The new old clunkers.

At least he can pronounce Jaguar correctly!

Rex Harrison literally lists off every car he would rather be in a commercial for in descending order. I love it. The perfect malaise era commercial: Catering back to some sort of vague past glory ("My Fair Lady" or the Edwardian era or the 60's...?), completely misunderstanding the market segment (what people wanted and what a "compact" car actually is), and painfully not self-aware. And it's more Edwardian than "British," I think Mr. Regular couldn't tell the difference back before he actually went to the UK. Even so, it's so watered down and confused, I don't blame Mr. Regular.

And then WABC DJ and vo God Dan Ingram doing the outro tag

I remember this commercial because of the song.......My parents came home one day with a brand new 1976 Dodge Aspen.....Nothing but problems.....Sadly they never bought another american car again......I myself never bought foreign......I just bought better quality american cars......

Shitty slant 6 with "vapor lock" carb LOL

Why can't a woman be more like an Aspen?

I prefer Plymouth Volare!

Absolutely NO ONE envied a Dodge Aspen.

Stewie Griffin.

(sings) Just what kind of Englishman thinks an Aspen's "small" at all?

great car despite what all the so called RU-vid wanna-be know-it-alls say

Annoying commercial. Nice looking car

Unbelievable

Unbelievable