Don’t Use This Facebook Ads Set Up!

Подписаться 289 тыс.

Просмотров 11 тыс.

50% 1

Bad optimization ruins Facebook ad campaigns.
I see Facebook advertisers optimize for the wrong thing all the time.
Bad Facebook ad optimization is really easy to fix and it's incredibly important that you do so.
In this video, I explain which Facebook ads optimization settings you want to avoid...
And which optimization settings in Facebook Ads Manager you want to use.
Knowing how to optimize your Facebook ads the right way, is essential to generating great Facebook ad results.
#facebookadoptimization #facebookadsettings #facebookads
OTHER RESOURCES:
The 11 Facebook CAMPAIGN OBJECTIVES Explained in 2021
• The 11 Facebook CAMPAI...
How To Create Facebook Ads CONVERSION Campaigns
• How To Create Facebook...
Facebook Ad MISTAKES To Avoid in 2021 (After iOS 14)
• Facebook Ad MISTAKES T...
Don't Use The ENGAGEMENT Objective on Facebook! Here's Why...
• Don't Use The ENGAGEME...
The NEW Way To OPTIMIZE Facebook Ad Campaigns After iOS 14
• The NEW Way To OPTIMIZ...
**************************
BECOME A CHANNEL MEMBER. Members of my RU-vid channel get added perks including priority reply to comments. (This is a big deal if you've got questions for me).
You can find out more here: / @benheath
**************************
FREE WEBINAR: You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarjam.com/register...
**************************
Join my free FACEBOOK ADS MASTERMIND GROUP here: / 483271052092516
**************************
Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with us here: www.leadguru.co.uk/strategy/
**************************
FREE Facebook Ads Webinar:
The ONE Facebook Ads Technique That Will Supercharge Your RESULTS!
Watch it here: event.webinarjam.com/channel/...

Хобби

Опубликовано:

30 июл 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 127

@stefannikolic9631 2 года назад

Great video, a lot of value. Thanks for posting. There aren’t a lot of people to discuss these details with. I follow your work for couple of months, content is great every time, keep it up. 💪💪💪

@BenHeath 2 года назад

Glad it was helpful!

@dariosonlinemarketingsecre7687 2 года назад

Watching this a couple days before Black Friday. What I did for my clients is this. I'm optimizing campaigns for Initiating Checkouts and it's really working like a charm. It seems like a lot of people request Add toCart and Purchase campaigns abut they don't know what initiate checkout means which is why the costs are lower.

@SpanishSchoolforKids 2 года назад

Great info - thank you! I especially love the marathon analogy. :)

@BenHeath 2 года назад

Glad it was helpful!

@mhmarafath2639 2 года назад

Hi Ben. I have a small doubt on 8:55. Can you guess the reason for have an option to optimization for ad delivery to such as "Link Clicks or Daily Unique Reach" in Conversion Campaign objective. Even though there are separate campaign objective as "Traffic or Reach".

@joey69763 2 года назад

Just the video I needed, thanks Ben!

@BenHeath 2 года назад

Happy to help!

@HatemOfficial 2 года назад

Thanks Ben for this, very informative as usual :)

@BenHeath 2 года назад

My pleasure!

@selfmadeladies 2 года назад

Ben, thanks again for a great video. I love to know your current take (I purchased your course last year, but maybe you changed your strategy after the ios update?) on retargeting... You still use conversion for retargeting? I'm just wondering if I use purchase conversion on all my TOF campaigns, is there a reason why I should use conversions again for MOF/BOF? Wouldn't that be paying FB twice to do its job of dining people? I do get sales if I use conversion for my retargeting, but the CPA is usually the same as with cold traffic. And retargeting should be cheaper...

@BenHeath 2 года назад

Hi Mia, thanks a lot :) Yes you can certainly still use conversions for retargeting. If you conversion cost is the same, that potentially because you are spending too much money on them? Have you got that ad set inside a CBO?

@salomon0991 2 года назад

You are really amazing Thank you for the analogies

@BenHeath 2 года назад

You are very welcome :)

@Droidzi 2 года назад

Great presentation - Marketers have trained PPL to 'add to cart' and then abandon - as they are well aware there could be an email coming their way with a generous discount if they tease the merchant by leaving it in their cart

@BenHeath 2 года назад

Yes I think you are right.

@safineen 2 года назад

Hi Ben. Your contents always do a whole world of good for me. Just have a query. I want to send people to my website to read an article educating them about something. Then, I want to re-target those people to submit a form in my website. So, what campaign objective I should use to send cold audiences to my webpage to read the blog article?

@Yellok 2 года назад

Hey Ben, if I install the FB Pixel on my site and collect Conversion-Data from outside of Facebook (e.g. from organic or Google), does FB also learn from this data? E.g. I have collected 50 Conversions for "Purchase" outside of Facebook and then start a FB Conversion-Campaign that optimizes for "Purchase": Did the Pixel already learn a bit from previous data? Or does Facebook exclusively learn from the data that comes from my FB campaigns?

@BenHeath 2 года назад

Yes Facebook will take that into account - it's not as useful as Facebook generated conversions but certainly helps.

@hayyanaldela 2 года назад

Hey Ben, I'm wondering whether jumping directly to the conversion level contradicts with the marketing funnel fact! Have you A/B tested the (Awareness - then Engagement - then conversion ) approach's cost per purchase Vs directly running conversion campaign?

@BenHeath 2 года назад

Yeah we've tested that loads - it used to work great but just doesn't anymore. With your set up you are paying for 3 rounds of campaigns instead of one. Therefore the 3 stage set up would have to be sooooooo much more effective than going direct for it to be the more profitable option. With high ticket items this can happen - but almost never with lower value products and services.

@JolieBeauty 2 года назад

Really useful content thank you. Do you have a video about how to change your creative in your CBO campaigns. We find Facebook just spends on the older ads and ignores the ones we add in.

@BenHeath 2 года назад

Hi Jolie, glad to hear it. Yep, here you go: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-dwUxmlgWfxQ.html

@mixindesix 2 года назад

Hi Ben, thanks a lot. What if you optimize for Add to Cart and then you do some remarketing to those people. I am thinking when selling high ticket items. Thanks

@BenHeath 2 года назад

That's not the approach I would take for high ticket - I prefer the Omnipresence content strategy demonstrated here: event.webinarjam.com/register/1/lx4z0iy

@augustinolarian 8 месяцев назад

Hello. Do you know how can we make my ads to open in default browser/chrome instead of facebook app? facebook app does not help me for conversion. But when people access my ads in chrome, the conversion is huge. How can i make my ads, when clicked by my audience, to open in chrome/default browser on mobile?

@kripeshshrestha7964 2 года назад

Hi Ben I am so grateful for your video thanks you have been my digital guru so far from RU-vid :) Ben I am new in digital marketing and I am just wandering if I can use conversion campaign without having website ? I know that Facebook pixel needs to be installed but I am confused if it requires website compulsory or not?if not can you please do a video about installing pixel and how can we run conversion event without having website?

@BenHeath 2 года назад

Glad to hear it Kripesh :) If you don't have a website then I would probably use a different campaign objective like Lead Generation or Messages. It depends what action you want people to take after they see your ads.

@GeorgeAlexanderprofessor 2 года назад

Hi Ben, would you recommend Conversion or Value in the optimization window?

@BenHeath 2 года назад

You can do either. If you have the data I think value optimization works well.

@EmbroideryOcean 2 года назад

hey Ben! Thank you for the advice! But what would you do if you advertise to a site like Patreon with no pixel? traffic or engagement campaign

@BenHeath 2 года назад

Most likely Traffic :)

@christianpicardo2683 2 года назад

Thanks for this ben very informative as usual .this is a little bit out of topic ben but i'll ask it anyways . If you click automatic placement ,and i was out bid in fb feeds or ,instagram . And let say i won the bidding for data in marketplace.would facebook optimize or show more of my ad in market place?

@BenHeath 2 года назад

Hi Christian, glad to hear it :) That should only happen if Facebook believes it can get you your desired result in another placement option. Otherwise it shouldn't.

@BoMbDaHoUsE247 2 года назад

Hi Ben, Great video and I’m sure it’s what I’m looking for 👍 Been watching your channel for around 6 months. Love the content. Really appreciate it 🙏 I have a couple of questions if you don’t mind? I’m not sure if you have a video on this but could you create a video on great optimisation results but no leads/conversions? I seem to be having this problem whilst also including a LAL Audience for Results 😂 but still nothing. Does this mean FB is sending my ads to “Clumsy” people so they are clicking on my ad? Thanks again for the great content 🙌

@BenHeath 2 года назад

Thanks Zach, glad to hear it :) Ok that's interesting. I'll give it some thought.

@andreadovizioso5217 2 года назад

Great video Ben. The timing couldn't have been better. I started running a CBO conversions campaign couple days back with 3 ad sets and one creative per ad set (the same creative). First two days had a ROAS of 4.5. One ad set was basically doing nothing even after two days (it also had a lot of similar audience as the other ad set and was much smaller) So I turned the ad set off and created another ad set to test a different interest. Have 0 conversions today though. Is It something I need to not worry about. I don't plan on making any changes for another 3-4 days at least.

@BenHeath 2 года назад

Hi Andrea, thanks :) I think you need to extend your time horizons when assessing results. Not generating any conversions for a day is very much to be expected. Especially when you factor in the reporting delay. I think you'll find this video helpful: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-6b8pMUfcRC8.html

@andreadovizioso5217 2 года назад

@@BenHeath Thanks Ben! Appreciate you taking the time to help :)

@youssefshalaby9288 2 года назад

Like your content man 🙏

@BenHeath 2 года назад

I appreciate that!

@selfbeliefchief 2 года назад

Hi Ben, love your content. For my coaching business I've been making decisions between optimising for 'Submit Application' and 'Purchase'. When I tried it for purchase (which is obviously what I want) the ad doesn't seem to get applications (and therefore chance for purchase) and burns through the audience a bit quicker. I know there are loads of variables to consider but do you have any suggestions as to why that could happen?

@ebadsadozai6354 2 года назад

Hey! Try to use the data you already have and make lookalike of a particular data that you have more, rather than relying on cold audience and then narrow the audience down to get the desired result (Purchase)

@selfbeliefchief 2 года назад

@@ebadsadozai6354hi, I already use lookalike audiences for the desired actions but ios has messed that around, so looking at the conversion objective as Ben suggested

@BenHeath 2 года назад

Glad to hear it :) I'd go for the option that is lowest down the funnel but that you can track and optimise for. It sounds like that is Submit Application in your case.

@omarjesus9368 2 года назад

Hey Ben, do you think would be a good idea to change my camping objective to traffic and then focus all in retargeting conversion campaigns? I have more than 5000 purchases events so i think my pixel knows how to find good prospects at this point… this would be a way to lower ad costs.

@BenHeath 2 года назад

Hi Omar - no I do not. I think you'll see better results with a conversion campaign directly :)

@omarjesus9368 2 года назад

@@BenHeath thanks 👌

@joelgarthwaite7132 2 года назад

Great advice here Ben. I’ve always said the exact same thing. As a follow up to this, In your opinion, If you’re selling a higher end / niche product (SaaS for example) and your ad goal is for someone to book a demo (a sales led approach on your website) BUT you always struggle to exit learning phase due to low conversion quantities despite a healthy ad budget - what steps would you take as a next thing to look at to improve performance?

@BenHeath 2 года назад

Thanks Joel, the simple answer is better ad campaigns - I'd start by focusing on ad creative. When improvements are required, that's often the biggest needle mover.

@Jonkings07 2 года назад

Hi Ben, do you think that is good idea to start with a new business in Facebook with a reach or awareness campaign? I say this because conversion/lead generation/message objectives have less reach than other campaigns for the same budget. And if a new business that people is no aware of, it would be more difficult to them to immediately trust you when they see you add for the first time even though you have a great ad and copy. And if you are limited for the reach of the conversion objective, it would take more time to more people to know you So, I figure that if I try to show my ad as many people as possible according to my budget for at least 1-2 weeks, more people may recognize my business and ad, so when I change to a conversion campaign, they will be more drive to take action Does that make sense to you?

@happylegoleon9209 2 года назад

Conversion

@xBryanSpector 2 года назад

hey ben, great video. im having issues getting low reach for any objective on multiple ad accounts regardless of budget and targeting. suggestions?

@BenHeath 2 года назад

That sounds odd. Are you sure you aren't just getting the going rate? What do your CPMs look like?

@xBryanSpector 2 года назад

@@BenHeath CPM's are $20.58 and even if I do broad targeting with no interests, I'm getting like 100-500 people reach for $5 a day.

@PaulRansonArt 2 года назад

Hi Ben, Well I just killed off my Traffic Ad half way through your video! I'm a newbie to FB Ads and followed the advise of the FB Ad Expert who was all for traffic. Sales have been non existant so its time to try something new. Will duplicate the campaign and use conversions from here on in. Could I ask if you plan to do any videos of setting up FB Pixel to work with FB Ads? Its a topic I'm finding difficult to understand especially when setting up and understanding the data in the FB Events Manager Screen - Thanks as always for your brilliant videos.👍🙃😀

@BenHeath 2 года назад

Haha - glad to hear it. I already have an in-depth video on that. Here you go: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-AQkQI-Pi4PU.html

@youssefshalaby9288 2 года назад

What do you think if i have a Video Views campaign running to build audience then create a Lookalike audience out of it then campaign and start conversion campaign using that audience to make them purchase our product/opt in to our funnels

@BenHeath 2 года назад

That's not a bad approach and can work well. But I think you would see better results going for conversions directly.

@youssefshalaby9288 2 года назад

@@BenHeath Thank you man for your reply really appreciate your help 🙏🙏

@user-b2np9 2 года назад

I start a new campaign from traffic to conversion like you said. When I choose "Conversion" for Optimisation for ad delivery, the Potential reach becomes 100 times bigger than selecting "Link Clicks", is this normal? Now my audience is too broad, reaching 287,100,000 people. My original traffic campaign has only 2,100,000 audience. Please help, thanks.

@BenHeath 2 года назад

Yes that's because Facebook has defaulted to turning on Detailed Targeting Expansion. It's not something I would worry about.

@vildanasekavic209 2 года назад

I love this video.💖 Thank you very much.🙏 Are you planning to make a video on how Metaverse is going to influence Facebook advertizing? Thank you.

@BenHeath 2 года назад

Thanks a lot :) Yes there will be content on that as is plays out.

@vildanasekavic209 2 года назад

@@BenHeath Thank you❤

@monishs6570 2 года назад

Hey Ben, I am running a digital marketing agency and I am running only consideration Ads for my clients as their budget is too low and I am using the same ad account for running conversion campaign for my agency, does that affect my ad or should I have a separate ad account for my agency ads.

@BenHeath 2 года назад

Yes it does - I would strongly recommend having a separate ad account.

@monishs6570 2 года назад

@@BenHeath thank you for your suggestion ben

@sheikhmuhammadshaheer3311 2 года назад

Hey Ben! Hope you're doing well. My current campaigns are not generating enough clickthrough rates and link clicks. I am using single interest in two ad sets. I think there might be an overlap of the audiences. For that I exclude both the interests from each other. Is that correct?

@BenHeath 2 года назад

Hi Sheikh, with that issue the first place to look is your ad creative and the offer. You won't be seeing that because of audience overlap and I wouldn't recommend adding an exclusion.

@sheikhmuhammadshaheer3311 2 года назад

@@BenHeath I have continuously refreshing the creatives, copies and headlines and the click through rates are stuck at 0.60 0.58, 0.79 and cpc is alot high

@sheikhmuhammadshaheer3311 2 года назад

@@BenHeath Offer is quite simple. I am advertising for collection of products and products are not expensive though. Ads do get reach from 2000 and above but link clicks are 18-38

@sheikhmuhammadshaheer3311 2 года назад

Hardly anyone lands to the website

@sheikhmuhammadshaheer3311 2 года назад

I am targeting two single interests hair care and hair products

@beniaminz 2 года назад

Should i use the reach objective for retargeting?

@BenHeath 2 года назад

You would usually see better results with conversions

@DialaElAchkar Год назад

If i have a lifetime budget of 500$ for a conversion ad campaign for an e-commerce business, would Facebook charge me if I didn't get any sales at all after the ad ends?

@reyhanshah3893 2 года назад

I understand it is wise when starting affiliate marketing using FB ads that you'll essentially have two pots of money: one is for when you start out and you expect to lose most if not all of it in order to learn from mistakes, and the second pot is your real starting pot. How much do you think is neccessary for starting out with FB ads? Ive heard figures of $1000 to $500. Whats your opinion? my niche is affiliate marketing so my email list would consist of people interested in affilaite marketing.

@BenHeath 2 года назад

Hi Reyhan, that's not a bad idea. The amount required depends on so many factors that I can't give a number. Your skill as an advertiser, what you are selling, where you are selling it, etc.

@derekrodrigues6890 2 года назад

Video request Can you please possibly do a video about this Pixel warning error I am seeing in ads manager with the error message "Make sure identical events share matching deduplication key"? Facebook customer service said I have to hire a developer in order to get this fixed. I set up my pixel correctly but suddenly this error started happening after not appearing for months and everything had been working fine so I am not sure how it suddenly happened. I attempted to reach out to the only developer whos description seemed to match this type of error via the Facebook developer site and they aren't responding to me and I've googled and youtubed this error but can't find anything that helps.

@BenHeath 2 года назад

Good idea Derek - I'm planning on doing some Conversions API videos soon - they are super technical so it's tricky but I'm working on it.

@derekrodrigues6890 2 года назад

@@BenHeath okay, it seems like this error might involve coding according to Facebook customer service response to me? Maybe if it does and it's not an error that non developers like me can easily fix you could mentioned other resources we can reach out to to hire for the code? I would have thought the Facebook developer would have responded to my hire request to fix it but they didn't and I'm not sure how to fix this.

@derekrodrigues6890 2 года назад

@@BenHeath also another major issue with Facebook attribution after the apple ios14 update...my ad manager loterally only captures an extremely small percentage of the sales I am getting...even if I get 70 sales per week ads manager is only attributing a handful per week as being from my campaign and so it won't exit the learning phase and doesn't optimize as well. Is there anyway to change this?

@oliiiveeeryoung4244 2 года назад

what about those with limited budge? i mean conversion is way more expensive than traffic video views etc

@BenHeath 2 года назад

Way more expensive at what though? Generating conversions? I think not. Conversion campaigns get you your lowest cost per conversion and that's the metric that matters most.

@nasrodineelghalbzouri4849 2 года назад

Purchase conversion campaigns with LLA still work?

@BenHeath 2 года назад

Yeah for sure :)

@hizkiailbhatti4879 2 года назад

Hello Ben, Conversion means purchase ?

@StuartMacadam 2 года назад

Most of the time, yes. Sometimes a conversion could be a booked call, a webinar sign up or something else altogether if you setup custom conversions.

@BenHeath 2 года назад

It can do but not necessarily - could mean leads, complete registrations, etc.

@hizkiailbhatti4879 2 года назад

@@BenHeath Thanks alot Ben, your content is great, i started following you and wait your upcoming videos :)

@hizkiailbhatti4879 2 года назад

@@StuartMacadam Thanks alot Stuart for your detailed answer. God bless you

@tklyubenova 2 года назад

Great video, thank you! Just a question for all of us that are just starting with advertising on Facebook - which conversion event should we choose, as Facebook will be able to optimize for purchase after having 50 purchases for one week? Which is the conversion event to start at the very beginning of a new business without a lot of collected pixel data? Thank you!

@BenHeath 2 года назад

You are very welcome. Go for the conversion event that you most want. You don't need 50+ in a week to go for purchases. That's a myth.

@tklyubenova 2 года назад

@@BenHeath Thank you, Ben!

@howtogetbookedout-jennifer2983 2 года назад

If you were a local photographer, would you optimize for phone calls or optin to email?

@BenHeath 2 года назад

That really depends on your preferred sales process.

@juggernaut3576 2 года назад

The question is: Should you also use conversions as a goal when you use a new pixel? Facebook warns you that you shouldn't do that because there are no events to optimize for. And if not, do you start with traffic...?

@BenHeath 2 года назад

Yes I prefer to go straight for conversions - I've tested that a number of times as well :)

@timhering3787 2 года назад

For some of our clients, changing the optimization for ad delivery (landing page views) has worked much better for brand new accounts. Given Fb constantly suggests changing it, it may be a confidence issue with their pixel and proprietary data?

@BenHeath 2 года назад

That's interesting - thanks for sharing. I haven't found that and we've tested it given Facebook's prompt. I think Facebook recommends it so that new advertisers get the feeling they are getting something for their initial spend and don't immediately leave the platfofm.