Facebook Ads Audience WAY Too Expensive?

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Is your target audience on Facebook too expensive?
A lot of Facebook advertisers are seeing really high CPMs and are wondering what they can do about it.
In this video I give you 6 reasons why your Facebook ad audiences are so expensive...
And the adjustments you can make to your Facebook ads targeting to reduce your CPM.
#facebookadsaudience #facebookadstargeting
Chapters:
0:00 What The Problem Is
0:30 Which Metric To Use
2:00 Reason #1
3:00 Reason #2
4:53 Reason #3
6:35 Reason #4
7:30 Reason #5
9:03 Reason #6
10:44 What To Do
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**************************
Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with us here: www.leadguru.co.uk/strategy/

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Опубликовано:

10 июл 2024

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Комментарии : 62

@BenHeath 2 года назад

Thanks for watching guys! Let me know what you think in the comments :)

@digitalnasib2224 2 года назад

sir thank you for giving me an opportunity to ask sir how to fix the error in ad set level (you campaign may get zero result) thank you

@hellodamelondon 2 года назад

Having paid for an agency and got meh results, I decided to teach myself the ins and outs of FB ads. I have watched the most recent videos on this channel several times to make sure I really understand the concepts being discussed and I am grateful for Ben's clear and concise teaching. From what I gather there is no silver bullet but it comes down to these fundamentals which need to be tested and tested and tested: a great product, an amazing offer, compelling ad creatives, a RU-vid worthy headline, a decent budget, monitoring the correct metrics, and balls of steel. Did I miss anything Ben?

@ohalpin 2 года назад

Good man Ben, last two videos were really top notch!

@alirahman2845 2 года назад

Thank you for sharing this Ben!

@kevinmathscience 2 года назад

Hi Ben, awesome video! Question: I have one website (online Maths courses for teenagers). I target parents as well as the teenagers (separately of course). Should I have two ad accounts with there own pixel (one for parents and then the other for teenagers) or can I use one account with one pixel?

@dhruvmalhotra1655 2 года назад

Thanks ben i got learn many things from your free videos please bro keep making these valuable videos God bless you ❤❤

@ModderGamer 2 года назад

As always, very useful information. Thank you, Ben!!

@BenHeath 2 года назад

Glad it was helpful :)

@hasanaman3960 2 года назад

Brilliant once again, Ben. Thanks. I have got a question; Taking into account seasonality and limited audience size issues for retargeting audiences, I guess the same strategy of targeting them during times of year would be the way to go I suppose?

@BenHeath 2 года назад

Thanks a lot and yes that's right :)

@fryderyku 2 года назад

Great material Ben !

@BenHeath 2 года назад

Thanks a lot :)

@sujitg31 2 года назад

Thanks Ben! One quick question: Can you pls highlight whats the difference between engaged shoppers and Facebook Payment users( 30 days/90 days)? Aren't they the same? Pls advice which one would be more effective and less expensive to use in campaigns? Thanks in advance!

@channiXjohny 2 года назад

I have pixel setup domain verified web configurations done ... but in ad set level after choosing pixel and event it says error.. set up conversions.... shall I wait for 72 hours after web event configurations

@BenHeath 2 года назад

Yes you'll have to wait for 72 hours as a first step.

@ryanpraditya8403 2 года назад

Hi Ben thank you for great content as always! Anyway please turn on auto translate for another language to help people understand better.

@wajahatullahshah7662 2 года назад

Great video and very informative. Ben, can you please make a video on Quadratic scaling in Facebook ads?

@BenHeath 2 года назад

Thanks a lot

@borisr.4481 2 года назад

Ben, you are doing job

@digitalmarketerken Год назад

Awesome video

@BenHeath Год назад

Much appreciated :)

@gioacchinopalumbo6412 2 года назад

Good tips!!! What do you think about percentage for first impression? On a daily basis I see that only 20% of my impressions, on broad audiences, have seen my ad set for the first time. Do you think tofu campaigns have now become a form of remarketing?

@BenHeath 2 года назад

Facebook certainly leans that way - their data would suggest that's a more effective approach. It's not something that concerns me - there's not a lot you can do about it, unless you make drastic changes that will negatively impact your results in other ways.

@sumanthlk4334 2 года назад

Hi Ben, thank you for explaining all the possible reasons, immense value was always. I had a doubt, I was testing video ads in E-commerce. Is Facebook okay if I mention as Free shipping in the Video Ads ? Thank you again adding real value.

@BenHeath 2 года назад

Thanks a lot and sure - you can do that

@sumanthlk4334 2 года назад

@@BenHeath Thanks again! :D

@linknecklaces 2 года назад

Thank you Ben. Your videos are very useful to get a grip on FB advertising. Our CPM is currently between $62 and $84 and I am doing all that you mention in your video. Very high, but we are getting a few sales in here and there (ROAS is 2.2 overall). We have a small advertising budget of $35 a day, so can't test all that I would ideally like. Hope we will get there soon. Anyway, we are in the fashion jewelry business. Is it correct to assume that CPM is high due to holiday season?

@BenHeath 2 года назад

Yes you are inevitably going to have a reasonably high CPM at the moment which should come down a lot in January. If you've ticked all those boxes then ads would be my focus :)

@linknecklaces 2 года назад

@@BenHeath Thank you for taking the time to reply. My CTR is between 3%-6%, so I must be doing something right. :-) All ads still in learning phase, but not much I can do about that. I will keep learning and making new ads. Happy holidays.

@kirankm2050 2 года назад

At present my cpm is relatively high going. If I add few more interests in order to expand audience would it makes my campaign go into fresh learning phase 🤔

@BenHeath 2 года назад

That's not usually how I would increase audience size but anything you do to increase audience size will put you back into the learning phase - that's not a reason to not do so though.

@afshanmuhammadaltaf7103 Год назад

Done

@StretchClub1 2 года назад

Is it possible to get the same, or similar CPM as last year at this time? I was literally at $14 CPM then and now am closer to $30. I had smaller audiences then too as compared to now. This entire year I have seen a gradual increase in CPM and corresponding increases in cost per lead. That greatly accelerated in Sept and is just awful right now. Wondering if I can get even close to normal again.

@BenHeath 2 года назад

That sounds to me like it might be an ad fatigue issue. That's where I would start when trying to address that. We've got lots of campaigns operating with similar CPMs to last year.

@StretchClub1 2 года назад

@@BenHeath makes sense. As a service based business with limited offering options, what's the best way to reset? Image/video changes most important? Don't have too many options for what we do as far as our service goes

@sangitodeva 2 года назад

Hi Ben. I have a campaign with custom lookalike audience going steadily for over 45 days, with tested creatives. Out of the blue my cost per click is almost 10 times higher. Any clues?

@BenHeath 2 года назад

Ad fatigue?

@sangitodeva 2 года назад

@@BenHeath thanks mate. Could be. These ads have been running for almost 2 months after a series of tests. I contacted meta ad support and they told me that a long holiday In Brazil was responsible for this peak.

@Bob-ce5nc Год назад

Question: So in that Sense(Reason Nr.2) its better to target multiple Regions/Countries? And the only Metric worth changing is their Interest?

@BenHeath Год назад

Not necessarily - not if other locations are less likely to convert

@Bob-ce5nc Год назад

@@BenHeath I see what you mean, at the End of the Day, getting Conversions is the true Goal. But in Terms of low CPM, isn't it best to target multiple Countries/Region that fit within the Target Audience, to allow for the lowest CPM? Since you have a bigger Audience then.

@aryan68631 2 года назад

Hi Sir I am from India ! As I am selling high price goods around 8000 Indian Rupees, what should I do ? As it is becoming difficult for to survive in this market as Facebook is not providing me any conversation over it.

@BenHeath 2 года назад

There are hundreds of possible answers to that question. Without knowing more, I cannot give one I'm afraid. I'd recommend checking out some of my other videos - I think you'll find them very helpful.