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DON'T Get A Church App In 2023 

Brady Shearer
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For 99% of churches, an app will be a net negative. Invest in your website instead. Let's talk about why 📲
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Table of Contents:
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0:00 - Intro
0:45 - What Is A Church App?
3:21 - Reason Number 1
7:23 - Reason Number 2
12:20 - Reason Number 3
14:12 - My Bias
14:55 - My Thesis, Again
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Show Notes:
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- Don't Get A Church App In 2023 [Blog]: www.nucleus.church/blog/churc...
- 2016 Church App Video: prochur.ch/3DCqpgT
- 2019 Church App Video: prochur.ch/3JCJTWO
- 2020 Church App Video: prochur.ch/3HqWhq5
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Connect With Brady:
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Instagram: / bradyshearer
TikTok: vm.tiktok.com/pfArcS/
Twitter: / bradyshearer
The Pro Church Tools Show: www.nucleus.church/podcast
#ChurchApps #ChurchWebsites #ChurchCommunications

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2 июл 2024

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Комментарии : 55   
@prochurchtools
@prochurchtools Год назад
It’s been about four years since I made a video about church apps. Has my opinion changed? Let’s dive in.
@suzettezarate9507
@suzettezarate9507 Год назад
I agree with what you had to say, but I think one advantage of some church apps is that people can chat with others from their lifegroup/church, without having to create a text thread or join another app. Also people can submit prayers publicly so others can be in prayer with one another.
@planhero8114
@planhero8114 Год назад
Excellent video. Well thought out and organized. We would also note that the "all-in-one" app solution (with the bolt-on add-ons) generally means you get the minimal implementation of that feature (e.g. signups/events). Which, of course, can be fine for some use-cases, but lacking for others.
@larrycox6614
@larrycox6614 Год назад
Hi Brady...thanks for your insight. We're struggling with the same thing. We've decided to let the congregation decide by putting out a survey of how they would prefer to communicate with the church office, each other, etc. There is also the topic of live streaming, which also is somewhat held hostage by Facebook & RU-vid. But, those can be viewed thru a church app as well without going thru FB or YT...without cost I might add. The survey is not done yet...but we're open to whatever our congregants want.
@nutmegger228
@nutmegger228 Год назад
This feedback is spot on. An additional point is that the time it takes to teach folks how to bookmark a website and drop it on their mobile device to look "app-like" is far lower than the time it takes to teach them how to navigate a native app.
@charleskauffman8076
@charleskauffman8076 Год назад
I love subsplash because of the integration between the app and the website. We are a rural church. It took a while for our app to take off but with the new generation coming up it is almost a must.
@citycenterkc
@citycenterkc Год назад
Hi Brady, truly appreciate your insight! In 2022 we went all in with Planning Center and are using that as our church database, registrations, sermon publication, kids check in, groups, calendar, giving, services (for volunteers) and as such, the publications for all of these are integrated into their church center app. We use their LISTS as well as auto workflows for followup. As a result, our church website has been neglected as we have been pushing the congregation to the Church Center App. We are planning a restructure and redesign of our church website to cater specifically to new people, or people searching for a church in our area with basic information and the ability to Plan a visit, etc. I thought that this ONE platform for the church center app and all of it's integrations with everything we use within the church was a good thing. The one thing that through me off was when you said that when you tried out the PCO Church Center App, when you went to give, it took you to the website - but since we're using PCO giving, we can give right on the app. Is that an incorrect assessment? What are your thoughts on this?
@prochurchtools
@prochurchtools Год назад
It’s a good question. It may come down to how a church decides to configure their Church Center App. The ones that I’ve tested opened browsers.
@RobStarnes100
@RobStarnes100 Год назад
We use Tithely's app. Though giving is technically done through a browser, they do a solid job of making it feel native to the app. Might be the same for PCO?
@CraigRolf
@CraigRolf Год назад
Our sign-ups/registrations and giving are all handled within the app natively with church center. I do agree with the promotion budget concept, but really do love how planning center has approached the church app space. They do it well in my opinion. As Brady says though, reassessing technology and technology use isn’t something to do once a year… I’m sure I’ll reassess again soon.
@keithradke9910
@keithradke9910 Год назад
When we use the Church Center app for giving, it takes us off the app to the website (our church center giving page) to finish the transaction. When the transaction is completed, the page prompts to return the app.
@CraigRolf
@CraigRolf Год назад
@@keithradke9910 are you using the stripe integration via planning center to facilitate your giving? I imagine if there’s a non-native giving company it will have to bounce out. We found that planning center with stripe was cost-effective for giving and super easy to manage as it tracks everything, allows for simple reports, and aligns with all the other planning center components we use. We began using giving paired with stripe before we used the church center app
@nilssmith-yt
@nilssmith-yt Год назад
Respect your opinions massively, Brady, and I 100% agree with your points. I also agree that most churches shouldn't waste their time with an app as it's a distraction for both them and their congregation. I've come a long way to join your side... mostly. I still believe there can be a place for apps especially when using the profile side of an app. I think when it comes to kids checkin and small group connection and resource access, an app can be a really good thing. To your point though, church apps are essentially websites dropped into a container in an app just duplicating what already exists and practically taking away some SEO juice to their website. I still hold out hope that church apps can meet a need in the church, but agree with your thesis that in 2023 it's more of a distraction than a value add. Much respect my friend. You're perseverance in this conversation has gone a long way and time has backed your opinion as they seem to have become less valuable rather than more.
@tyronepetrie
@tyronepetrie 10 месяцев назад
Great content… dope outro
@patrickoconor1883
@patrickoconor1883 Год назад
If you use planning center's app and try to sign up for an event, and get taken to that church's website, then that church probably isn't using Planning Center to handle registrations. Or they are just really bad at it.
@justinharrell327
@justinharrell327 Год назад
The intersection of wisdom here. Tech and Church. Wow.
@robbyhernandez8644
@robbyhernandez8644 Год назад
Hi Brady, great video! Very insightful. What would you say to churches who are already waist deep in a church app?
@HeartOfGodChurch.
@HeartOfGodChurch. Год назад
This just changed my whole mindset on apps Vs website. Thank you bro, our church is getting on nucleus.
@prochurchtools
@prochurchtools Год назад
Excited to have you 🤝
@jacobandrewclark
@jacobandrewclark 5 месяцев назад
We’re gearing up for a major shift towards Church Center as the hub for all we do, and it’s a good reminder to make sure that your people don’t need to download an app specifically to do some of these things. We’re structuring things so our website will be doing a lot of work on the front end to redirect people to CC and all the PCO backend there, at least until we switch web platforms to something with a PCO integration. While some of the redirecting stuff is annoying, the fact that CC works in a browser almost just as well as it does on a phone is great to have our “bought in” and “just looking” sides separated just enough that you can see everything you need to either way and nothing you don’t.
@Chinyccd
@Chinyccd Год назад
Brady Shearer come to the ROCK conference in Phoenix this year! Would love to talk all things church technology with you!
@GarrettHensley
@GarrettHensley Год назад
My church is looking to solve the great problem of church communication. I agree with having a central hub approach. The struggle I have is that Nucleus is alone on the website approach and it doesn’t allow us to grow into other tools that a ChMS provides. So, if I want those tools I have to manage a website and one or more other platforms. My flows won’t integrate with my check-in software or service planning. If I purchase from the big 3 you mentioned, everything integrates. I also disagree on giving platforms forcing people to cover the fees, but that’s a personal thing.
@prochurchtools
@prochurchtools Год назад
Irrespective of which tool you end up using, Garrett, I’d dissuade you from trying to ever use one tool for all of these things. There simply isn’t one tool that will exist to solve all the digital needs of a church. Best to use a combo of a couple.
@mikepanton
@mikepanton 9 месяцев назад
my church has an app, but i've never downloaded it. the only thing I really want access to is past sermons/podcast, which I would much rather listen to on RU-vid or Spotify
@jondieken132
@jondieken132 Год назад
Thank you all at ProChurch Tools for your amazing insight! You’ve made my transition into church media so much easier. I love these points in the video, but need your help. I would love to bring these points up, but I know I’d be countered with fill-in notes. One of the dreams is to stop printing thousands on paper service folders for one on the app. Is there an alternative? Whether be our website or a different resource/web embed?
@cynthiametzger6657
@cynthiametzger6657 Год назад
Hi Jon, We put our weekly bulletin on a responsive page (not pdf) on our website and link to it with a posted QR code. We have stopped printing hundreds of bulletins each week with this system -- and support from our pastors to "go green." It is working. And it gets people to the website where they can sign up for groups, etc.
@jenna-yl4gr
@jenna-yl4gr Год назад
I know for my church, we really like our app and it's been really helpful for people to use. We have streamlined our website and app though. It's pretty clear that our app is for people that attend the church, our website is for people that are newer. Our app has certain things our website doesn't, chats have become really helpful for people, event sign ups are so easy, giving is quick. I think it just depends on your certain church culture if an app will be helpful or not. Great video, though!
@GarrettHensley
@GarrettHensley Год назад
Can I ask what app you are using?
@jenna-yl4gr
@jenna-yl4gr Год назад
@@GarrettHensley yeah! We are using Subsplash. Pretty simple and not much you can change from their format (I think they are working on this) but it is user friendly and works well.
@ncdewber
@ncdewber Год назад
I am thinking about using something like planning center for groups and registrations and Check-Ins - that uses the church center platform. Is it a good thing to use still when not pairing it to an app to download just using it on the website (I know it links you out)?
@NGCC-Church-Office
@NGCC-Church-Office Год назад
Also, not everyone wants an app taking up storage space on their phone...
@NorthpointChurchToledo
@NorthpointChurchToledo Год назад
I think our fear is that if our website is one of the biggest front doors to our church, and it is also the "Central Hub," as you've put it before, then it could potentially feel chaotic, messy or clunky for a new person to navigate. In our experience, our website is a "get-to-know us" platform: catch our livestream, check out who we are, see what events are coming up, what we offer, plan your visit, etc. Do you think that's potentially limited thinking?
@prochurchtools
@prochurchtools Год назад
That’s why we use The Launcher. Next steps available on every page with the remainder of the site dedicated to inspirational elements.
@andyfuqua2078
@andyfuqua2078 2 месяца назад
Thanks, Brady. There are some notable mistakes in your video. Some of what you’re describing about apps isn’t accurate. But on the whole concept, I agree with you.
@adamstadtmiller1506
@adamstadtmiller1506 10 месяцев назад
Interesting video. Just a thought. Soft zooms rather than the snap zooms would be less distracting. Every time the video snapped, it was super distracting from your great content.
@awpresley
@awpresley 6 месяцев назад
THE ONE thing that the app gives our church? There is a logoed button on the phone’s home page that get’s them to our website faster than opening a browser, searching in the browser for the church and then selecting our website from the search results. I’m 100% in agreement with you about investing in the church (or a company’s) website over apps in general. If the app and the website offer the same things, focus on the website.
@prochurchtools
@prochurchtools 6 месяцев назад
Just so you know, you can add any website to a Home Screen with the logo: support.apple.com/en-ca/guide/iphone/iph42ab2f3a7/ios
@extremetech3404
@extremetech3404 Год назад
Brady.....As Larry Cox partner I agree with his position. I also have other comments about your not recommending church apps to churches who have an online presence which is likely the majority of churches today. In response to your position I have a question for you, how many church goers do you think actually own a computer these days? Do you think more do than do not? Of age groups, which group of users are more likely to use a computer to connect with a church over a smart phone or tablet, Gen Z, Gen X, Millennial, or Boomer? Did you know that for Gen Z the most important device they have is the smart phone? Did you know that 25% of Millennials use smart phones as their primary source of content? Did you know that the largest percent of people returning to the church in any fashion be it in person or online is the Millennial age group? Considering these statistics I say you need to revisit your position on this subject. If a church integrates an app with a website and combines contact, content, and church management across both platforms that church will be way ahead of those who do not. On your position for notifications, I agree completely. Notifications from an app are an annoyance for certain, What users view as not annoyances are text messaging and email. Leveraging these communication tools in conjunction with an app and website is more user friendly and way more effective.
@prochurchtools
@prochurchtools Год назад
It’s not that I don’t recommend your church be active on apps. I just think you should be on the apps these folks already use (IG, RU-vid, FB, TikTok, Twitter) rather than creating your own. Go to where they already are. Don’t demand they come to you.
@extremetech3404
@extremetech3404 Год назад
@@patwithap1 We are using Subsplash. We got in on the ground floor with them almost 2 years ago now. Recently they have rolled out church Management tools that are similar to Planning Center/ Church Center but better, due to the fact that the interface for it is browser based, which we are in the process of setting up now. When setup is complete we will have a central portal for admin and users will be able to use the app to interact with things like small groups, check-ins, team participation, etc. We find two things that are 5 stars with Subsplash, support, and the fact that they listen to their customers. Very important in our view.
@stevendukedesigns
@stevendukedesigns 7 месяцев назад
Brady, so at the church I work at - we use Planning Center a lot for behind the scenes planning as a staff. Does Nucleus offer something like this feature or can it be adapted to work with Planning Center?
@prochurchtools
@prochurchtools 7 месяцев назад
For sure. We think Planning Center (back-end) and Nucleus (front-end) make a great pairing. More info on that here: www.nucleus.church/help/nucleus-101/how-to-use-integrations
@patriciaroberts2841
@patriciaroberts2841 Год назад
Can you build our church website
@user-oc8hz8ud9e
@user-oc8hz8ud9e 2 месяца назад
After all these reasons its interesting how many churches still want mobile apps lol….just have both the website and app and you wont have to keep comparing😂 Wish he also spoke of android since that can use an APK… If i had a church id want the website to promote the church then the mobile app to assist with daily interactions😂 I develop both websites and mobile apps…just get both and you wont have to keep debating with your self 😅
@America-Strong
@America-Strong 6 месяцев назад
Thank you so much for this! I am by no means a tech person but I came across a small church with a very outdated website and no one there knew anything about web hosts. I have minimum experience with WordPress so I volunteered my services to update it with current events etc. I began to self-teach and set up a giving page and sermons they can watch. My next interest was an app. I found your video and you saved me tons of time doing something I would have to do. I want you to know that you helped a church save time to focus on other ventures. God bless sir
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