Driving Digital Strategy (Sunil Gupta) 

This is all very straight-forward in today's industry, but just the way he presents these cases - amazing!

Great presentation. Peloton bikes was very profitable during the pandemic but down in the dumps now because they didn’t innovate. Their strategy was based on pandemic and lockdown lasting forever.

Companies leverage digital technology to play a vital role in the consumer's journey. Overall an excellent way to re define business strategy.

Listening to this 3 years later, and it's still relevant!

We keep hearing a regurgitation of the same things really. But it does keep us interested.

Indeed a very dynamic overview by Professor Sunil ji. Thank you. Regards, Ashish Thakar from India

I saw the video a few years back. And time has arrived to comment that is due: "An amazing narrative." 👍

Synopsis - To avoid missing the bus on technological innovations, companies are taking efforts to make sure they remain innovative and up to date. Sunil Gupta, talks about how digital era has brought in New Strategy rules. The movement from traditional cost/differentiation leadership to Razor blade strategy and towards Network Effects. Another upcoming strategy followed by companies is to use digital technology to identify potential consumers of service. They may not be direct customers but they are consumers of your service. Digitalization can allow identify potential consumers and target strategies towards them.

That shampoo example was great

This was a fantastic presentation Professor Gupta. I am looking forward to your book coming out.

Quite an eye-opener. Excellent work!

Absolutely digital from past to beyond future.

Excellent insight and thought provoking

Amazing insights

Amazing lecture. that is why they are paid very well.

Excellent stuff.

Great nuggets of wisdom

very good talk on digital marketing

Amazing, thanks

Powerful insight thank you

Brilliant! Thank you very much!

Woow amazing, well explained 👏 👌

Great video!

Amazing presentation, what a pleasure it would have been to see this talk in-person. Having read the book mentioned by Professor Sunil, it's a great read and highly recommended

This content stands out for its clarity and depth. I encountered a book with parallel themes that deeply influenced my thinking. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

Awsome thoughts and the subject of the speaker, very well done, Prof.Gupta kudos !!!

Just Amazing

So interesting. Thank you

Insightful!

Amazing video

Great Share, really want to be the best,to be the star and to be the winner

Good saler!!! i do in the same way

Hello Mam/ Sir, We are dedicated resource , Associate leader from TOP MNC & Group , We have GMAT - 710 , IEEE, Forbes , GBS leader , Corporate leader from TATA, Capgemini , IBM, Vodafone , BIZ tech 13 + years Teaching , Learning Exp from Corporate , Host faculty with So many Client ! Thank you for Lesson !

09:26 I paused the video in the moment he asks "What if you are the CEO of Best Buy, what would you do?" Trully, I have no clue. It is a fact that Best Buy became a showroom. Now I will let the video go and see if there are good suggestions...

Makes me feel like am seating in a Havard class

Can someone tell me his book name