They buy cheap and do as little as possible before they go on the showroom. Its a way to make as much as possible per sale. The issue for me is they don't even want people touching the bikes and trying to get assistance isn't easy sometimes. Its great for a look at a range of bikes but don't expect a premium service like you would from a smaller dealer. The prices are definitely competitive for sure and finance is there for those who need it but go in with your eyes open.
@@birchwoodbiker I've bought 3 bikes from them and they've been decent. They all needed extra work to sort them out. Better tyres, fork seals new wiring here and there but they are well priced and like you mentioned they often have variations of the same bike but with different mods. Tell you what there is something special about the biker community that can start a friendly conversation in the middle of a showroom or car park.