DVE: Abekas A51+ Demo (NAB)
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History of the DVE (Digital Video Effects) - All uncompressed - All real-time (no rendering) - and before computerized non-linear editing and effects
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DVEs were a major change in video effects and television - prior to 1977, these could not be done live, in real time and with moving video.
Microsoft tried to patent the 'page turn' effect - to take another swing against the iPad.
The New York Times selected Keoni Tyler's editorial response as the main reply out of 70+ letters as its key "pick:"
Keoni Tyler responds:
You mention that Microsoft is speaking of the touch-screen as the device to which they are claiming the 'look and feel' of the software page turn.
As a teenager who was very observant of the magic of t.v. and film from the ripe of age 5, I remember being wow'd by a Grammy Awards broadcast on CBS where John Denver named the nominees for a category. Suddenly, album cover art would flip, turn, be mirror'd in reflection, squeezed and zoom'd. I called CBS the next day and a thoughtful engineer told me it was a digital machine called "SqueeZoom," which later won a technical Emmy(R) Award. This machine did 2D effects and it cost about $250,000 in 1978 dollars.
The engineer was startled that a teenager from Hawai'i would notice and call him, but that's how dazzling the effects were to me. I think my parent's new home cost $70,000 at the time. My Dad told me to go to my room when I asked him for a loan to buy a SqueeZoom.
A couple of years later, American technology would marvel the world again when Ampex, inventors of the first broadcast-quality and practical video tape recording format in 1956, would unveil the ADO - Ampex Digital Optics. It brought live 3D effects in 2D space. Suddenly, you'd watch the news, "Entertainment Tonight" and other programs with flipping, rotation and perspective warp effects - thus, from the late 70s and early 1980s, the digital page-turn effect was born, simulated with moving video on one flap, and a reversed image curled on the back if you could afford that option.
Film optic effects pre-date that - think of the bad guys being flipped in a trapped sphere in Superman: The Movie or George Lucas' skewed titles rolling into a galaxy far away at a trapezoid-angle, punctuating the feel of the story with a look.
I would also see these special digital effects implemented on music video show reels -- like from Warner Bros. Records in 1978 -- which pre-dated MTV's birth in 1981.
It was in the early 1980s when Mr. Gates would start Microsoft from a garage. The Mac came in the mid 1980s. These had simple monochrome screens, but due to memory, speed limitations, cost and software limits -- those personal computers and software couldn't do the real-time page turns of the $250,000 machines broadcasters used to flip images, or even squeeze a "simple" box graphic over Tom Brokaw's shoulder.
Today, you see these "classic" effects -- complete with reflections -- on album covers that line-up, then angle, then flip with your finger on your Apple iPod. Ahhh, the Grammys and Emmys would be proud. And you don't have to mortgage your house to buy one.
The broadcasters' expensive machines are still used in live t.v. today - especially when you watch any sporting or news event. These "DVE" (Digital Video Effects) made by brilliant engineers ahead of their time in the 1970s pre-date Microsoft's claim of "look and feel" in 2009.
Keoni Tyler
Film & Television Director-Writer-Editor
Hollywood, California
Note: The most sophisticated real-time DVEs were made in the 1980's - the Quantel Mirage and the Sony System G DME-9000. They allowed texture on their manipulated real-time video. An example of the Mirage's debut was the round globe effect on the USA for Africa music video for "We Are The World" and in Cyndi Lauper's "Girl's Just Wanna Have Fun." During the 1984 Olympics from Los Angeles, ABC broadcaster Jim McKay - seeing "Mirage" on the credits of the closing night, joked 'I thought everything we saw during these Olympics were real.' The Mirage and System G units could run $500,000 - $750,000 with options, and so few were made. Sony moved System G engineers to develop effects for the gaming console Play Station.
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7 сен 2012