Chapters: 00:00 Introduction: Unreasonable Hospitality: A Key Differentiator 01:57 The Importance of a Clear Mission and Vision 02:50 Going Beyond Expectations: Simple Gestures 04:33 The Power of A Simple Phone Call 06:00 Consistency in Recognition and Service 08:16 The Power of Unreasonable Service 10:17 Creating a Culture of Excellence 11:49 Conclusion and Final Thoughts