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Elective Subjects-
(1) Pharmaceutical Marketing
(2) Pharmaceutical regulatory Science
(3) Pharmacovigilance
(4) Quality control and standardization of Herbs
(5) Computer-Aided Drug Design
(6) Cell and Molecular Biology
(7) Cosmetic Technology
(8) Experimental Pharmacology
(9) Advance Instrumentation Techniques
This Video is on - Pharmaceutical Marketing
Syllabus -
Unit 01- Marketing:=
(1) Definition of MArketing
(2) General concepts, and scope of marketing
(3) Distinction between marketing & selling;
(4) Marketing environment; Industry and competitive analysis
(5) Analyzing consumer buying behaviour; industrial buying behaviour.
Sub Unit - Pharmaceutical market:
(1) Quantitative and qualitative aspects (2) size and composition of the market (3) demographic descriptions and socio-psychological characteristics of the consumer (4) market
segmentation & targeting (5) Consumer profile (5) Motivation and prescribing habits of the physician and patients' choice
Unit 02 - Product decision:
(1) Meaning Classification product line and product mix decisions, (2) Product lifecycle (3) Product portfolio analysis (4) product positioning (5) New product decisions (5) Product branding (6) packaging and labelling
Sub Unit - Promotion
(1) Meaning and methods (2) Determinants of promotional mix promotional budget; An overview of personal selling (3) advertising (4)direct mail, journals, sampling, retailing (5) the medical exhibition, public relations, online promotional techniques for OTC Products.
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16 дек 2021
