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Hey! Great content as always! Three ways in which I can segment my customers by their intentions, young mums wanting to earn money as portrait photographers. Housewives who want to learn a new hobby or make some 'pin' money, and career changers who are frustrated in their current jobs and want to start earning in photography.
They Gemma. Those are great. Very diverse. Now you just need to figure out how you want to identify these groups in your email system and, how you can automatically have people segment *themselves* as they come into your list to make it easier for you to communicate what they care about. Sometimes that's as simple as adding 1 extra question to an opt-in form.
