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Email Marketing Secrets for Beginners: Here’s What’s Working NOW! 

Wes McDowell
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Want to stay on top of what's working NOW in email marketing for beginners?
Wondering how the new IOS 15 update will affect your email marketing?
In this episode, I’m sharing the best tips for email marketing that’ll surely boost your sales in 2023.
🥳 Use my affiliate link to get an extended 30 day FREE trial (+ 20% off the next month) for Convertkit, my top choice email platform for most small businesses: convertkit.com/partner/wes-mc...
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
🤑 Need website hosting? Grab my exclusive affiliate discount and save up to 80% off normal hosting price: wesmcdowell.com/hosting

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2 июл 2024

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Комментарии : 140   
@adrianadico
@adrianadico 2 года назад
Thank you very much Wes. I learned a lot!
@susantower
@susantower 2 года назад
Your channel is my new favorite for up to date marketing tips! I appreciate how continually relevant your ideas are! Thx so much for putting it out there!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Awesome! Thank you! To more relevant videos!
@justinraypounds397
@justinraypounds397 2 года назад
I am so glad that you shared this video.
@yurii_boiko
@yurii_boiko 2 года назад
Thanks for your advices! That's really helpful!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
My pleasure! Glad that my videos are helpfu!
@victoriaburgess700
@victoriaburgess700 9 месяцев назад
This was great! Simple explanation and you were not click crazy that I could not keep up with what you were teaching. Excellent!
@WesMcDowellInc
@WesMcDowellInc 9 месяцев назад
That is wonderful to hear, thank you Victoria! 😊🙌
@DripCampaignSecrets
@DripCampaignSecrets 2 года назад
Another amazing video right up my CRM and Drip Campaign alley! Thanks Wes! You Rock!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
You rock too! Thanks! :)
@kenryoung
@kenryoung 2 года назад
Thanks for all the time you spend making these videos Wes! They really help!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
My pleasure! Thank you for watching Kenny!
@johnravi3887
@johnravi3887 2 года назад
Hi Wes, It was an amazing share! I am a marketer and a startup owner, email marketing is one of the important jobs that I do almost daily. I read a lot of guides that can help me refine my process and increase the conversions from email marketing. I am so glad that you shared this video, I learned a lot from it, and gained so many valuable insights that will help in my process. I will be implementing all your tips into my process, and hopefully, I can gain benefits from them.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks John, happy to share all this stuff with ya! Cheers :)
@quentin-tarant
@quentin-tarant 2 года назад
Thanks for the great video Wes! Happy new year!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Happy new year!
@SaroDogTraining
@SaroDogTraining 2 года назад
Happy New Year Wes. So much valuable tips here. Thank you so much for sharing them. I am going to clean up my email list. New Year, new list. New strategy.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Happy new year to you Saro! Hope the course is going well for you, and yes, get that email strategy in place... super important for service businesses and course creators alike!
@mercurious6699
@mercurious6699 2 года назад
such great value - immensely appreciated, thanks
@WesMcDowellInc
@WesMcDowellInc 2 года назад
My pleasure!
@yuchanseong1461
@yuchanseong1461 4 месяца назад
Very instructive video thanks you !
@clarafernandezmezzadra69
@clarafernandezmezzadra69 Год назад
Thanks so much for all the tips!
@WesMcDowellInc
@WesMcDowellInc Год назад
You are so welcome Clara! 👍
@Entity9009
@Entity9009 2 года назад
So much amazing, helpful content!! Thanks!!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks a million Natalie!
@adrianmgarza7371
@adrianmgarza7371 2 года назад
Excellent content, thank you Wes!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks Adrian for watching!
@arturonavarrete8768
@arturonavarrete8768 2 года назад
Thanks for new tips, very useful!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Glad you like them Arturo!
@simonhuber6859
@simonhuber6859 Год назад
So much value, just WOW!
@WesMcDowellInc
@WesMcDowellInc Год назад
That's awesome to hear - thx so much Simon! 👏
@thecontentcoachkim
@thecontentcoachkim 2 года назад
This was GOLD! I have been ignoring my email list and just cleaned out about 2k subscribers the other day. But I could always improve my open rates and I also coach creative businesses to digital marketing and your tips will help them immensely right out of the gate so that they can be more successful in their email marketing. You are my new favorite channel for email marketing info!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Nice work Kim! It always feels good to do an email purge 😎 and thank you for watching!
@iulianbarbulescu7587
@iulianbarbulescu7587 Год назад
Great video, man! Thanks! You are a great content creator.
@WesMcDowellInc
@WesMcDowellInc Год назад
I appreciate that so much Iulian 😊👍
@catemcm
@catemcm 2 года назад
This was excellent. Thank you!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks for watching Catherine!
@DrumTipTuesday
@DrumTipTuesday 2 года назад
Excellent segue as you transitioned into the convo concerning segues, lol ...and very helpful content, thank you!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Glad you enjoyed it! 😆
@isfirajensen6591
@isfirajensen6591 2 года назад
Great video, as always!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thank you Isfira! Cheers!
@padigar123
@padigar123 Год назад
Perfect….thank you for this video
@WesMcDowellInc
@WesMcDowellInc Год назад
Glad you liked it Padigar! 😃
@rstell589
@rstell589 2 года назад
I keep rewatching your videos as they come up in my algorithm because your insights are just so good.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Happy to hear that Riccardo, I really appreciate your watching!
@kevinglennon2370
@kevinglennon2370 2 года назад
Super content Wes! Thank you very much, very interesting and useful.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Glad it was helpful Kevin!
@paulbiznessworld4910
@paulbiznessworld4910 2 года назад
Kevin Glenn it's indeed superb. You may want to check out my tutorial too👍
@scottmartin01
@scottmartin01 2 года назад
Lot of valuable details i found. Small details makes the biggest impact.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
So true! Thank you for watching 😀
@zoekeating2744
@zoekeating2744 2 года назад
Absolutely value packed content, thank you. I now have a Email To Do list to work through in Jan. Keep em coming Wes.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
You can do it Zoe! So worth the time :)
@artcerda1211
@artcerda1211 2 года назад
So much great information!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks Arturo!
@abiola3307
@abiola3307 Год назад
I'm a beginner and this is very helpful. The first video I'm seeing from you and I gained a lot. Thank you. I'm subscribing and turning on my notifications. I'm Never missing any of your videos 😹
@WesMcDowellInc
@WesMcDowellInc Год назад
Awesome! Thank you Abiola! 🙌
@annamaharaj3614
@annamaharaj3614 2 года назад
Amazing value
@strongdima9343
@strongdima9343 2 года назад
Thank you
@magtrimdesigns1240
@magtrimdesigns1240 Год назад
Honestly the best channel On you tube !
@WesMcDowellInc
@WesMcDowellInc Год назад
😊 Thanks so much for watching!
@AliciaDAsher
@AliciaDAsher 2 года назад
Great job brother
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks Alicia! 👍
@jk-5688
@jk-5688 2 года назад
Thank you for this
@WesMcDowellInc
@WesMcDowellInc 2 года назад
My pleasure!
@astravelercom
@astravelercom 2 года назад
Great video! "I am not gonna lie" - every third email is now starting with this line 😀
@WesMcDowellInc
@WesMcDowellInc 2 года назад
It really is a great line!
@cheshahale
@cheshahale 2 года назад
Thank you for the Great information! I’m not understanding about the emailing them after they opt in. You said, you send a question rather than have them opted in. I thought they already optin for them to receive the email. Please help me understand 😅
@appleorchard3838
@appleorchard3838 2 года назад
I see every email marketer throw that stat around of $1/$42 - So if I spend $1000 on email marketing I can get a return of $42000? Tesla spends $1k and someone buys a Tesla?
@WesMcDowellInc
@WesMcDowellInc 2 года назад
If you do it right, then yes. Cheers!
@thegrantkennedy
@thegrantkennedy 11 месяцев назад
Turning 1k of marketing into 42k of revenue isn’t crazy. If I pay a copywriter 500 to create me a drip campaign and another 500 for some SEO content and that brings in 12 new clients, at $3500/website, that’s $1 turning into $42 right there.
@MichaelWilliams-lo3ix
@MichaelWilliams-lo3ix 2 года назад
Thanks Wes
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Any time Michael!
@garywilkinson5380
@garywilkinson5380 2 года назад
Thanks for the video Wes. Great tips with new and updated spins on the traditional email marketing posts. Where do you go for your Gifs to include in your emails? Thanks Wes
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks Gary! I just go to giphy.com for them!
@garywilkinson5380
@garywilkinson5380 2 года назад
@@WesMcDowellInc Great. Thank you
@thelastbrobo7826
@thelastbrobo7826 2 года назад
Right on time! Thanks man.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
That's awesome, glad the timing worked out! (Always the right time to focus on email marketing in my humble opinion!)
@jeffb8824
@jeffb8824 2 года назад
Great video - super informative and succinct! Unrelated to the topic, what do you recommend for adding the text and titles as you do for fcpx? The slide in box from the side, and the text overlay look great and add just the right amount of visual interest. Do you have a plugin that you use? Also, do you do your video editing yourself or do you outsource it? Thanks again for all the great content!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thank you for your kind words Jeff! We outsource our video editing so they would know best about adding titles for fcpx.
@creneemugo94
@creneemugo94 10 месяцев назад
If you have online software do you think having a login with facebook button which does have features to get their email will help conversions and info?
@EricRobb
@EricRobb 2 года назад
Thanks :)
@WesMcDowellInc
@WesMcDowellInc 2 года назад
No problem Eric!
@fiffrelin
@fiffrelin 2 года назад
Very interesting video ! Thank you very much ! I am wondering how people do to be on top of their website, social medias, blog, email list, short term strategy, long term strategy, and of course their actual job... it's a mystery for me ahah.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
You don't have to do all of it! Just pick what you can commit to and go all in!
@raphii5952
@raphii5952 Год назад
Thanks
@WesMcDowellInc
@WesMcDowellInc Год назад
No problem Chideraa!
@karenabartob9971
@karenabartob9971 2 года назад
It was a great share
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks Karen for watching!
@causa04
@causa04 Год назад
Nice tips, I was going to Pretty up my emails but you are right, it looks like it is trying to sell something.
@WesMcDowellInc
@WesMcDowellInc Год назад
Glad it was helpful!
@GordanasMusic
@GordanasMusic 2 года назад
Wes! Ur amazing! Kajabi or convert kid???? Pls say something to this, it’s keeping me up at night.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
For email marketing, I would suggest using Convertkit. You can watch my latest Convertkit tutorial here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-uC8i-Ry8750.html
@alfath80
@alfath80 2 года назад
Thank you Wes. I came to this video from your email marketing. Definitely works! Haha.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Nice! Thank you! :)
@garrettahlberg9813
@garrettahlberg9813 2 года назад
Hey Wes! Thanks for the great content. Quick question: what if your business isn’t a personal brand? In your examples, the email is coming from you so subscribers would expect great and useful content from you in the future. But our brand doesn’t have a “specific person” attached to it. Who should the email come from? The brand name or a specific person? If it’s a specific person, doesn’t that ruin brand recognition as the person isn’t really attached to the face of the brand. Hopefully this question makes sense
@SED22
@SED22 2 года назад
If you don't have a 'face' for the brand, you'd use the brand name. Within our brand at work, we have a few people that we send emails from with 'personal messages.' This is similar to how you'd get a 'Letter from the CEO' email from different businesses.
@internetmarketingacademy888
One way to build a mailing list is to do ad swaps with other list owners.
@salahaldinwjkheira8751
@salahaldinwjkheira8751 2 года назад
Thank you Wes, I really appreciate you, this video helped me a lot. What do you think about jab-jab right hook method where you send 2 valuable emails and 1 promotional email? Is it effective? I wanna hear your opinion regarding this method. Again thanks!
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Love the question Salahaldin... I actually prefer more of a jab-jab-jab-right-hook. 3 or 4 value emails BEFORE promoting. Love where your head's at tho!
@menhalsheikh3034
@menhalsheikh3034 2 года назад
hello! So I sell a pretty niche product, and I think the email content you recommend is educational - how do you do that if your customers don’t really look to you to be educated?
@robertrodgers3427
@robertrodgers3427 2 года назад
good video
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks for watching Robert!
@maryannantonelli6031
@maryannantonelli6031 Год назад
I’m curious your opinion about purchased list with can spam laws - how else can I utilize the list?
@shallommkj9162
@shallommkj9162 Год назад
You can run an email verification process on all of the mails on the list. Was the list purchased from someone trusted?
@mekhimccarthy9720
@mekhimccarthy9720 Год назад
Dude, you just gave me more information than any video that I've watched on youtube. This goes for everyone, the videos with less views are the ones that will put you onto things that high view count youtubers can't. Great Job!!!!!!!!!!!!!!!!!!!!!
@WesMcDowellInc
@WesMcDowellInc Год назад
Awesome, thank you Mekhi for watching! That's always my goal to give the most info in an efficient way 😎
@shawniquaguillory4588
@shawniquaguillory4588 2 года назад
I am wondering how people do to be on top of their website.
@daved5023
@daved5023 Год назад
I saw a company send out 4 to 5 emails aday. For shoes and cloths start up from zero 5 years later $445million all mainly from email. Frank Kern is teaching to send the 7 day email campaign offers.
@paarthsingh
@paarthsingh Год назад
Hey wes Loved your content , i will touch your feet if u answer this ... lol . I am facing this huge problem . I am a music band , and we perform in weddings , What lead magnet can i use to attract customer and eventually convert them . A lead magnet like 5 best live babds for weddings is not powerrful enuf . These people have a next year marriage or 3 month later marriage . How shud i get their email and what sequence shall i them 😟
@WesMcDowellInc
@WesMcDowellInc Год назад
Hey Paarth, yep, a "hiring guide" like you're describing isn't a good lead magnet. How about a quiz that helps them land on their perfect first dance song, or a pack of complete playlists that will pack the dancefloor?
@cincykaplan500
@cincykaplan500 Год назад
Do you have videos that relate to product base businesses? This seems to be far more geared towards service based businesses
@WesMcDowellInc
@WesMcDowellInc Год назад
It is Cindy, that’s what I specialize in…Sorry!
@PatrickHallScreenwriter
@PatrickHallScreenwriter 2 года назад
👍
@abdnourbelalia2085
@abdnourbelalia2085 2 года назад
What do you think about real time 'time count down'? Are they effective?
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Like timers? They're effective if you have an expiring offer, sure. I use them in my sales emails.
@abdnourbelalia2085
@abdnourbelalia2085 2 года назад
@@WesMcDowellInc what specefic tools are you using? Countdown monkey?
@jordanleath131
@jordanleath131 2 года назад
Can you email market this same way for an engineering and iiot company? Our sales process is more complicated, so I am unsure the best way to email market to gain sales!
@WesMcDowellInc
@WesMcDowellInc Год назад
HEy Jordan, yes it works across the board, especially when the sales process is more complicated. Just educate them on what they need to know, and you'll hit the mark. Cheers!
@Sam_kashyap
@Sam_kashyap 2 года назад
which email service provider is best according to you? For Ecommerce and For Service businesses.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Hey Sam, I personally use Drip. For a more affordable option, ConvertKit is also great. I'd steer clear of Mailchimp. Cheers!
@SED22
@SED22 2 года назад
@@WesMcDowellInc We use Mailchimp at work. What's your quarrel with them?
@jamieuhrin8159
@jamieuhrin8159 2 года назад
good
@WesMcDowellInc
@WesMcDowellInc 2 года назад
Thanks Jamie!
@Admates
@Admates 2 года назад
Cold email is 🤑 So is list building
@WesMcDowellInc
@WesMcDowellInc 2 года назад
I don't know about COLD email, but emailing your list of ppl who opted in is definitely money in the bank.
@pulltheskymusicgroup4475
@pulltheskymusicgroup4475 2 года назад
@jacquiblue9596
@jacquiblue9596 2 месяца назад
If I hate marketing emails and quickly unsubscribe as soon as I realize they're trying to sell me anything - no matter what it is - how am I supposed to be able to force myself to do this when I hate when people do it to me????
@WesMcDowellInc
@WesMcDowellInc 2 месяца назад
Don’t sell stuff. Give them content. Then sell SOMETIMES
@randallschumacher4944
@randallschumacher4944 2 года назад
The traditional email marketing posts.
@ngreat4390
@ngreat4390 2 года назад
Is apple trying to start it's own ad platform? They should get on with it instead of silly updates everyday.
@WesMcDowellInc
@WesMcDowellInc 2 года назад
That's exactly what they're gearing up for... and agreed!
@ariela_
@ariela_ Год назад
My biggest worry is that people will only sign up for the lead magnet and then unsubscribe
@perryborritt
@perryborritt Год назад
hi
@btntetatainment
@btntetatainment 2 года назад
My name is Magnet hi!
@ImpossibleTrades-dl9be
@ImpossibleTrades-dl9be 11 месяцев назад
Apple's going to open my emails for me ? Hmmm, can't see a problem here ..............
@sebastianshine4262
@sebastianshine4262 2 года назад
Hey wes, Got a question to the Last Tip: "deleting after 90 days No click on CTA" Wouldnt it make more Sense to Just Put those people in a different Segment and Just Email them every 90 days to Check If they are still interested in that topic? There we're serveral Times in my Life where i wasnt interested for months and months because i Had No Time but then again went full ham on a certain topic I Imagine that If i Segment them differently, they wont get all my Other E-Mails. Meaning that they wont have a negative Impact on my Open Rates and therefore Delivery? Or does it still make a difference for Email Providers? Other than punishment from Email Providers i dont See ANY value in deleting them. Even a Person who isnt responsive, but who Response at least once, is probably more likely to be interested in that topic again than a 100% cold lead, right? Edit: PS: and If i Just react by deleting my Most important Asset because of punishment from Email Providers, isnt it Just counter intuitive to the Most important Advantage that Email Marketing Has? The Independence. And the following Up until they are dead or unsubbed. I would certainly Not react by deleting that Asset Just because a company tries that on me. There has to be workarounds. Like the one mentioned above. Am curious If you dont See it as a Solution to the Problem and If so, then why. Thanks
@beckybrown1698
@beckybrown1698 2 года назад
Thank you
@WesMcDowellInc
@WesMcDowellInc 2 года назад
You bet!
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